Sports Promoters Market Size and Share
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 4.65% |
| Fastest Growing Market | Africa |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players *Disclaimer: Major Players sorted in no particular order |
Sports Promoters Market Analysis by Mordor Intelligence
The Sports Promoters Market is expected to register a CAGR of 4.65% during the forecast period.
The Sports Promoter Services market is made up of the sale of Sports Promoters Services and Related Goods by Organizations, Sole Traders, and Partnerships that organize, Promote, and Manage Live Performing Arts productions, Sports Events and Other Events such as State Fairs, County Fairs, Agricultural Fairs, Concerts & Festivals, Manage and Provide the Staff to Operate Arena, Stadium, Theatre or other related Facilities for Rent to Other Promoters. Customers for Sports and Arts promoters include Independent Artists and Performing Arts Companies.
The growth of the market is largely attributed to the re-organization of the companies and the recovery from the effects of the coronavirus pandemic, which previously resulted in restrictive containment measures such as social distancing and remote working, as well as the closure of business activities that led to operational difficulties.
Virtual reality (VR) sports organizers are using technology to enhance the spectator experience at a sporting event. VR technology creates images, sounds, and other sensations that simulate a person's physical presence in an imagined world. Clubs and sports teams are experimenting with VR and virtual environments to improve the match viewing experience for fans by providing them with virtual walkthroughs of the stadium or race track and allowing them to view the match from different angles.
Global Sports Promoters Market Trends and Insights
Athletes influencers is driving the market
Creating a collaborative space and leveraging the input of athlete influencers adds authenticity to promotions, which will make them feel more genuine. Fans will be quick to spot a tone-deaf post if it feels too polished, so it's best to leave it to the creators to create lighthearted content that doesn't come across as a sales pitch.
Athletes and sports personalities who have high social media followings are highly influential in sports marketing. This is especially true in the health & fitness industry. They influence the buying decisions of their followers and can help boost brand awareness. Athletes have a personal relationship with their fans, which makes their endorsements more authentic and genuine. This leads to more engagement with your brand and a better perception among your followers. Many brands team up with athletes to advertise their products/services. Athletes' social media followings give you the opportunity to reach a larger audience. All in all, athletes & sports personalities are very influential in sports marketing because of their success, skill, and dedication. They are role models & heroes to millions of people.
Social media takeovers aren't just a fun way for influencers to promote your brand. They're also a great way for athletes to grow their followers quickly. A social media takeover is when an athlete influencer has access to an athlete's official brand platform or they send content to the athlete's Social Media Manager for the athlete to post. This is a great opportunity for platforms such as Instagram Stories, which can later be used as a Highlight, as well as Snapchat. The fact that this content is so short-lived creates an urgency for your fans. When athletes pair a social media takeover with exclusive content, such as behind-the-scenes training routines, fans will want to watch these videos as soon as possible.
Virtual Reality technology drives the growth of the market
The initial use of technology in the sports sector has enabled teams to continue to grow and develop. Players and coaches are using the latest technology to enhance their physical and mental fitness, while clubs are investing in new technology to enhance the fan experience. The world of virtual reality (VR) has seen a huge surge in popularity over the past year, and the sports industry appears to be in full-on VR mode. The Oculus Rift VR System is at the heart of this technological revolution in the sports sector.
Clubs and teams are using simulated venues to improve the match viewing experience for fans by providing them with a virtual tour of the stadium or race track and different perspectives of the match. Rezzil, founded by Vincent Kompany and based in Manchester, is a technology company aiming to be at the forefront of virtual reality (VR) training and cognitive enhancement. Rezzil works with world-class footballers at top European and international clubs to enhance their decision-making and match readiness.
Competitive Landscape
The Sports Promoters Market is fragmented. The report covers major international players operating in the Global Sports Promoters Market. In addition, technology and analytics are likely to play a significant role in helping companies measure the success of their training sponsorship efforts and track the development and performance of their sponsored athletes or teams. The sports industry is only going to continue to grow and develop, and the demand for top-of-the-line training and development solutions will continue to grow. As a result, training sponsorships will continue to be a lucrative investment for companies looking to grow their business and position themselves as industry leaders.
Sports Promoters Industry Leaders
Live Nation Entertainment, Inc.
EXOR Group
Madison Square Garden Company
Lincoln Center
San Francisco Symphony
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- August 2023: Live Nation partnered with FUZE Technology, a consumer technology start-up, to introduce its convenient mobile charging solution, chargeFUZE, for fans at concerts and festivals across the US. With innovations like digital tickets, payments, AR festival maps, social sharing, and more, smartphones have become an increasingly important part of the live music experience. The partnership ensures concert and festival-goers can be fully powered at events and capture and share their experiences with friends on social media.
- April 2023: Madison Square Garden Entertainment Corp. announced that it has completed its spin-off from Sphere Entertainment Co. and will begin trading on the NYSE under the ticker symbol 'MSGE.' Sphere Entertainment owns the remaining approximately 33% of MSG Entertainment's outstanding shares.
Global Sports Promoters Market Report Scope
Sporting event promoters are responsible for planning, executing, and managing post-event activities. Depending on the event type, a sports promoter's responsibilities may include Estimating attendance and revenue, Visiting and choosing venues, Establishing a budget, Selling sponsorships, and Managing marketing on-site logistics. The Sports Promoters Market is Segmented By Sports (Basketball, Football, Badminton, Cricket, and Others), By Revenue Source (Media Rights, Merchandising, Tickets, and Sponsorship), and By Geography (Asia-Pacific, North America, Latin America, Europe, Middle East and Africa and Rest of the World). The report offers market size and forecasts for the Global Sports Promoters Market in value (USD) for all the above segments.
| Basketball |
| Football |
| Badminton |
| Cricket |
| Other Sports |
| Media Rights |
| Merchandising |
| Tickets |
| Sponsorship |
| Asia-Pacific |
| North America |
| Latin America |
| Europe |
| Middle East and Africa |
| Rest of the World |
| By Sports | Basketball |
| Football | |
| Badminton | |
| Cricket | |
| Other Sports | |
| By Revenue Source (Media Rights, Merchandizing, Tickets, and Sponsorship) | Media Rights |
| Merchandising | |
| Tickets | |
| Sponsorship | |
| By Geography | Asia-Pacific |
| North America | |
| Latin America | |
| Europe | |
| Middle East and Africa | |
| Rest of the World |
Key Questions Answered in the Report
What is the current undefined size?
The undefined is projected to register a CAGR of 4.65% during the forecast period (2025-2030)
Who are the key players in undefined?
Live Nation Entertainment, Inc., EXOR Group, Madison Square Garden Company, Lincoln Center and San Francisco Symphony are the major companies operating in the undefined.
Which is the fastest growing region in undefined?
Africa is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in undefined?
In 2025, the Asia Pacific accounts for the largest market share in undefined.
What years does this undefined cover?
The report covers the undefined historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the undefined size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Sports Promoters Market Report
Statistics for the 2025 Sports Promoters market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Promoters analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
