Asia-Pacific Rice Seed Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Asia-Pacific Rice Seed Market is segmented by Breeding Technology (Hybrids, Open Pollinated Varieties & Hybrid Derivatives) and by Country (Australia, Bangladesh, China, India, Indonesia, Japan, Myanmar, Pakistan, Philippines, Thailand, Vietnam). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of seeds by breeding technology, cultivation mechanism and crop.

Asia-Pacific Rice Seed Market Size

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Asia-Pacific Rice Seed Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 4.46 Billion
Market Size (2030) USD 5.22 Billion
CAGR (2025 - 2030) 3.20 %
Market Concentration Low

Major Players

Asia-Pacific Rice Seed Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Asia-Pacific Rice Seed Market Analysis

The Asia-Pacific Rice Seed Market size is estimated at 4.46 billion USD in 2025, and is expected to reach 5.22 billion USD by 2030, growing at a CAGR of 3.20% during the forecast period (2025-2030).

The Asia-Pacific rice seed industry continues to evolve in response to changing consumer preferences and food security concerns. Rice remains a crucial staple food across the region, with approximately 65% of Chinese people relying on it as their primary food source. The industry has witnessed significant technological advancements in rice breeding, focusing on creating varieties that can withstand various environmental stresses while maintaining high productivity levels. Hybrid rice seed varieties have demonstrated their potential to improve food security by 15-20% compared to traditional open-pollinated varieties, highlighting the industry's progress in addressing food security challenges.


International trade dynamics are reshaping the regional rice seed market landscape. India has emerged as a major player in the global rice trade, with exports witnessing remarkable growth. Despite implementing a ban on certain rice varieties and imposing a 20% export duty, India's rice exports during April-May 2023 showed impressive resilience, recording a 21.1% increase compared to the same period in 2022. This robust export performance indicates strong international demand for Asian rice varieties and influences rice seed development priorities in the region.


The industry is experiencing a shift toward sustainable and nutrition-enhanced varieties. A notable example is the growing acceptance of Golden Rice in the Philippines, which represents a significant advancement in biofortified rice varieties. The success of such specialized varieties demonstrates the industry's capability to address both nutritional security and agricultural sustainability. The integration of advanced breeding technologies has enabled seed companies to develop varieties that combine multiple beneficial traits while maintaining high yield potential.


Strategic collaborations between industry stakeholders are driving innovation in the agricultural seed sector. In May 2023, Syngenta Seeds' partnership with Wilmar PADI Indonesia and the National Research and Innovation Agency (BRIN) for developing the Witagen rice variety exemplifies this trend. Such collaborations are facilitating the development of locally adapted, high-performing seed varieties that meet specific regional requirements. These partnerships are particularly crucial in Thailand, where rice cultivation accounts for 88.3% of the total cultivated area under cereals, highlighting the crop's significance in regional agriculture.

Segment Analysis: By Breeding Technology

Open Pollinated Varieties & Hybrid Derivatives Segment in Asia-Pacific Rice Seed Market

The Open Pollinated Varieties (OPV) & Hybrid Derivatives segment dominates the Asia-Pacific rice seed market, commanding approximately 59% market share in 2024. This segment's prominence is attributed to several key factors, including cost-effectiveness, support for organic rice seed cultivation, and superior grain quality for fresh market utilization. Small-scale growers particularly favor these varieties due to their lower input costs compared to hybrid seeds, as well as the ability to save seeds for subsequent planting seasons. The segment's strong performance is further bolstered by its wide adaptability to local climatic conditions and the availability of an extensive range of high-yielding varieties with improved disease and insect-resistant traits. China and the Philippines are the largest markets for OPV rice seed in the region, collectively accounting for nearly half of the regional OPV rice seed market. The segment is projected to maintain its market leadership position, growing at approximately 3% during 2024-2029, driven by increasing demand from small-scale farmers and the segment's inherent advantages in sustainable farming practices.

Market Analysis of Asia-Pacific Rice Seed Market: Chart for By Breeding Technology

Remaining Segments in Breeding Technology

The hybrid rice seed segment, comprising both transgenic and non-transgenic varieties, represents the other major breeding technology in the Asia-Pacific rice seed market. This segment includes advanced varieties that offer enhanced traits such as increased yield potential, disease resistance, and drought tolerance. Non-transgenic hybrids are widely adopted across the region, particularly in countries where GM cultivation is not permitted, while transgenic hybrids are primarily cultivated in China and the Philippines. The hybrid segment's growth is supported by continuous research and development activities by major seed companies, resulting in new varieties with improved characteristics. Despite their higher cost compared to OPVs, hybrid rice seed continues to gain traction among commercial farmers who prioritize productivity and specific trait requirements.

Asia-Pacific Rice Seed Market Geography Segment Analysis

Asia-Pacific Rice Seed Market in China

China dominates the Asia-Pacific rice seed market, commanding approximately 42% of the total market value in 2024. As one of the prominent cereal crops in the country, rice plays a crucial role in feeding about 65% of the Chinese population. Hunan Province stands as the largest rice planting region, with a total of 4.08 million hectares and the highest production output. To meet the increasing domestic demand driven by population growth, the country has been developing innovative solutions such as double-season rice cultivation systems in the Hunan and Jiangxi provinces. The country has also made significant strides in hybrid seed technology, with improved traits such as insect resistance and drought tolerance. The adoption of these advanced seed varieties has helped offset the impact of reduced cultivation area due to urbanization and crop diversification. Furthermore, China remains the only country in the region approved for cultivating insect-resistant GM rice seeds, showcasing its progressive approach to agricultural innovation.

Asia-Pacific Rice Seed Market in Australia

Australia represents one of the most dynamic markets in the Asia-Pacific rice seed sector, with projections indicating a robust growth rate of approximately 9% from 2024 to 2029. The country's rice industry is primarily concentrated in Southern New South Wales, with emerging production zones in Queensland, Western Australia, and the Northern Territory. Despite historically facing challenges due to severe drought conditions and water availability issues, the Australian rice seed market has shown remarkable resilience and transformation. The government's strategic focus on boosting domestic production to reduce import dependency has created a favorable environment for market expansion. The high adoption rate of hybrid rice seeds, accounting for over 94% of the country's rice seed market, demonstrates the farmers' preference for advanced seed technologies. The country's commitment to research and development, coupled with its strict quality control measures and advanced agricultural practices, has positioned it as an emerging force in the regional rice seed market.

Asia-Pacific Rice Seed Market in Philippines

The Philippines has established itself as a significant player in the Asia-Pacific rice seed market, with rice being deeply embedded in the country's agricultural landscape and food security strategy. The country has made groundbreaking progress by becoming the first nation to approve the commercial propagation of genetically modified Golden Rice, marking a significant milestone in addressing nutritional challenges. The rice cultivation sector is predominantly concentrated in Luzon, which contributes approximately 70% of national rice production. The country's commitment to agricultural innovation is evident through its robust research and development infrastructure, including the Philippine Rice Research Institute (PhilRice), which has developed high-yielding open-pollinated varieties certified for commercial planting. The increased availability of irrigation facilities and suitable climatic conditions have supported the expansion of rice cultivation areas, while the adoption of both hybrid and traditional varieties continues to evolve based on farmer preferences and market demands.

Asia-Pacific Rice Seed Market in Japan

Japan's rice seed market reflects the country's sophisticated agricultural practices and strong emphasis on quality and innovation. The major rice-producing regions include Hokkaido, Niigata, Akita, Miyagi, Yamagata, and Fukushima, each contributing to the country's diverse rice cultivation landscape. Despite facing challenges such as the conversion of paddy fields to aquaculture forms, Japan has maintained its market position through increased seed replacement rates and the widespread adoption of hybrid rice seed varieties. The country's agricultural sector has shown remarkable adaptability by focusing on productivity enhancement through advanced seed technologies, with hybrid rice seeds dominating approximately 90% of the commercial seed area. The emphasis on developing varieties suited to local conditions, combined with strict quality control measures and advanced farming techniques, has helped maintain Japan's position as a key player in the regional market.

Asia-Pacific Rice Seed Market in Other Countries

The rice seed market in other Asia-Pacific countries showcases diverse agricultural practices and market dynamics. Countries such as Indonesia, Vietnam, Thailand, Myanmar, Bangladesh, and Pakistan each contribute uniquely to the regional market landscape. These nations have varying levels of technological adoption, from traditional farming methods to modern hybrid seed usage. Local agricultural research institutions in these countries continue to develop varieties suited to their specific agro-climatic conditions. The market in these regions is characterized by a mix of both public and private sector participation in seed development and distribution. Government policies supporting agricultural development, combined with increasing awareness about high-yielding varieties among farmers, continue to shape market dynamics. The focus on food security, export potential, and sustainable farming practices remains central to these markets' development strategies.

Asia-Pacific Rice Seed Industry Overview

Top Companies in Asia-Pacific Rice Seed Market

The Asia-Pacific rice seed market is led by major companies including Syngenta Group, SL Agritech Corporation, Advanta Seeds-UPL, Yuan Longping High-Tech Agriculture, and Beidahuang Kenfeng Seed Co. Ltd. These companies are actively pursuing product innovation through extensive research and development activities to develop high-yielding, disease-resistant, and hybrid rice seed varieties suitable for local growing conditions. Strategic partnerships with research institutes and agricultural organizations have become a crucial trend to improve seed quality and develop new varieties. Companies are expanding their presence through collaborations with local distributors and establishing research centers across different agro-climatic zones. Operational agility is demonstrated through investments in advanced breeding technologies and the establishment of efficient seed production and distribution networks.

Market Structure Shows Regional Leadership Dynamics

The Asia-Pacific agricultural seed market exhibits a fragmented structure with a mix of global agricultural conglomerates and regional specialists. Global players like Syngenta Group and Bayer AG leverage their extensive research capabilities and technological expertise, while regional players such as SL Agritech Corporation and Yuan Longping High-Tech Agriculture maintain a strong local market presence through their understanding of specific regional requirements and established distribution networks. The market demonstrates moderate consolidation, with leading companies focusing on strengthening their positions through strategic acquisitions and partnerships with local seed producers.


The competitive landscape is characterized by intense competition between multinational corporations and domestic players, particularly in major rice-producing countries like China, India, and the Philippines. Local companies maintain significant market share in their respective regions due to their strong relationships with farmers and deep understanding of local agricultural conditions. Market consolidation is primarily driven by larger companies acquiring smaller seed producers to expand their product portfolio and geographical presence, though regulatory frameworks in different countries influence the pace and scale of such consolidations.

Innovation and Localization Drive Future Success

For incumbent companies to maintain and increase their market share, focusing on developing climate-resilient and high-yielding varieties adapted to local conditions is crucial. Companies need to invest in advanced breeding technologies and strengthen their research and development capabilities while maintaining strong relationships with farmers through extensive extension services. Building robust distribution networks and establishing strategic partnerships with local agricultural institutions and government bodies will be essential for market expansion. Additionally, companies must adapt their product portfolios to address specific regional requirements and changing consumer preferences.


Contending companies can gain ground by focusing on niche market segments and developing specialized varieties for specific regions or applications. Success factors include establishing a strong local presence through partnerships with regional distributors and farmers' cooperatives, investing in region-specific research and development, and offering competitive pricing strategies. Companies must also consider potential regulatory changes regarding seed certification and genetic modification approvals, which could impact market access and product development strategies. The increasing focus on sustainable agriculture and food security in the region presents opportunities for companies to develop innovative seed varieties that address these concerns while meeting productivity requirements. The development of certified rice seed varieties can also play a significant role in ensuring quality and compliance with regional standards.

Asia-Pacific Rice Seed Market Leaders

  1. Advanta Seeds - UPL

  2. Beidahuang Kenfeng Seed Co. Ltd

  3. SL Agritech Corporation (SLAC)

  4. Syngenta Group

  5. Yuan Longping High-Tech Agriculture Co. Ltd

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Rice Seed Market Concentration
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Asia-Pacific Rice Seed Market News

  • May 2023: Syngenta Seeds collaborated with Wilmar PADI Indonesia and the National Research and Innovation Agency (BRIN) in the development of the Witagen rice variety, a high-quality, superior rice seed.
  • November 2022: Agritech Corporation (SLAC) and the Bangladesh Agricultural Development Corp (BDAC) signed a memorandum of agreement (MOA) for the production of SL-8H F1 seeds. This agreement is a significant step in strengthening agricultural technology development and collaboration between the Philippines and Bangladesh.
  • October 2022: SL Agritech Corporation (SLAC) has raised USD 728 million through the issuance of commercial papers. The funds generated from these issuances will be utilized to meet the company's short-term obligations and purchase rice and seed inventories from its contract growers.

Asia-Pacific Rice Seed Market Report - Table of Contents

  1. 1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. 2. REPORT OFFERS

  3. 3. INTRODUCTION

    1. 3.1 Study Assumptions & Market Definition

    2. 3.2 Scope of the Study​

    3. 3.3 Research Methodology

  4. 4. KEY INDUSTRY TRENDS

    1. 4.1 Area Under Cultivation

    2. 4.2 Most Popular Traits

    3. 4.3 Breeding Techniques

    4. 4.4 Regulatory Framework

    5. 4.5 Value Chain & Distribution Channel Analysis

  5. 5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

    1. 5.1 Breeding Technology

      1. 5.1.1 Hybrids

        1. 5.1.1.1 Non-Transgenic Hybrids

        2. 5.1.1.2 Transgenic Hybrids

          1. 5.1.1.2.1 Insect Resistant Hybrids

          2. 5.1.1.2.2 Other Traits

      2. 5.1.2 Open Pollinated Varieties & Hybrid Derivatives

    2. 5.2 Country

      1. 5.2.1 Australia

      2. 5.2.2 Bangladesh

      3. 5.2.3 China

      4. 5.2.4 India

      5. 5.2.5 Indonesia

      6. 5.2.6 Japan

      7. 5.2.7 Myanmar

      8. 5.2.8 Pakistan

      9. 5.2.9 Philippines

      10. 5.2.10 Thailand

      11. 5.2.11 Vietnam

      12. 5.2.12 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Key Strategic Moves

    2. 6.2 Market Share Analysis

    3. 6.3 Company Landscape

    4. 6.4 Company Profiles

      1. 6.4.1 Advanta Seeds - UPL

      2. 6.4.2 Bayer AG

      3. 6.4.3 Beidahuang Kenfeng Seed Co. Ltd

      4. 6.4.4 Corteva Agriscience

      5. 6.4.5 DCM Shriram Ltd (Bioseed)

      6. 6.4.6 Kaveri Seeds

      7. 6.4.7 Maharashtra Hybrid Seeds Co. (Mahyco)

      8. 6.4.8 SL Agritech Corporation (SLAC)

      9. 6.4.9 Syngenta Group

      10. 6.4.10 Yuan Longping High-Tech Agriculture Co. Ltd

  7. 7. KEY STRATEGIC QUESTIONS FOR SEEDS CEOS

  8. 8. APPENDIX

    1. 8.1 Global Overview

      1. 8.1.1 Overview

      2. 8.1.2 Porter’s Five Forces Framework

      3. 8.1.3 Global Value Chain Analysis

      4. 8.1.4 Global Market Size and DROs

    2. 8.2 Sources & References

    3. 8.3 List of Tables & Figures

    4. 8.4 Primary Insights

    5. 8.5 Data Pack

    6. 8.6 Glossary of Terms

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Asia-Pacific Rice Seed Industry Segmentation

Hybrids, Open Pollinated Varieties & Hybrid Derivatives are covered as segments by Breeding Technology. Australia, Bangladesh, China, India, Indonesia, Japan, Myanmar, Pakistan, Philippines, Thailand, Vietnam are covered as segments by Country.
Breeding Technology
Hybrids
Non-Transgenic Hybrids
Transgenic Hybrids
Insect Resistant Hybrids
Other Traits
Open Pollinated Varieties & Hybrid Derivatives
Country
Australia
Bangladesh
China
India
Indonesia
Japan
Myanmar
Pakistan
Philippines
Thailand
Vietnam
Rest of Asia-Pacific
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Asia-Pacific Rice Seed Market Research FAQs

The Asia-Pacific Rice Seed Market size is expected to reach USD 4.46 billion in 2025 and grow at a CAGR of 3.20% to reach USD 5.22 billion by 2030.

In 2025, the Asia-Pacific Rice Seed Market size is expected to reach USD 4.46 billion.

Advanta Seeds - UPL, Beidahuang Kenfeng Seed Co. Ltd, SL Agritech Corporation (SLAC), Syngenta Group and Yuan Longping High-Tech Agriculture Co. Ltd are the major companies operating in the Asia-Pacific Rice Seed Market.

In the Asia-Pacific Rice Seed Market, the Open Pollinated Varieties & Hybrid Derivatives segment accounts for the largest share by breeding technology.

In 2025, China accounts for the largest share by country in the Asia-Pacific Rice Seed Market.

In 2025, the Asia-Pacific Rice Seed Market size was estimated at 4.46 billion. The report covers the Asia-Pacific Rice Seed Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Rice Seed Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Asia-Pacific Rice Seed Market Research

Mordor Intelligence provides a comprehensive analysis of the rice seed industry. We leverage extensive expertise in agricultural seed research and consulting. Our detailed examination covers major developments in rice cultivation methods. This includes innovations from industry leaders like Longping Agriscience and products such as Arize tej gold. The report encompasses various segments, from conventional rice seed to organic rice seed varieties. We pay particular attention to rice breeding technologies and rice germplasm preservation methods.

Stakeholders gain valuable insights into regional developments. This includes the emergence of best hybrid rice seeds in Pakistan and specialized varieties like basmati rice seed. The analysis covers certified rice seed programs, crop seed development initiatives, and advanced hybrid rice seed technologies. Our comprehensive report, available as an easy-to-read downloadable PDF, provides detailed information about paddy seed production trends and emerging cultivation techniques. The research particularly benefits organizations involved in developing and distributing high-quality rice varieties across the Asia-Pacific region.

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Asia-Pacific Rice Seed Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030