The Fruit and Vegetable seed industry has high influence within the economy in terms of income and employment generation. Several private firms with a multinational base are effectively involved in the seed production sector of India. Varied agro-climatic condition, growth of arable land for cultivation, cheap labor availability along with liberalized Indian government policies are driving the growth of the seed market in India.

As per the APEDA data, India exports its Fruit and Vegetable seeds to countries like Netherland, USA, Pakistan, Bangladesh, Thailand, Japan, Singapore, and Israel. Among these countries, Netherland, the USA & Bangladesh are the major importers of Indian Fruits and Vegetable seeds. The export of Fruit and Vegetable seed from India has increased from 10494 MTs to 10564 MTs during the year 2018-2020.

Seed treatment is majorly practiced across Asia-Pacific to produce pest and disease-free seeds to maximize the yield with the ability to provide protection against pests and diseases during germination and for the whole crop cycle. To meet this growing emphasis on the quality of seeds, major players in the region are taking initiatives by providing various new seed treatment products. In 2019, Bayer CropScience introduced a new fungicide for seed treatment against crown rot disease. BASF in 2018 has opened its new research center to innovate its seed treatment solutions. Though seed treatment can be done at the farm level, there are certain limitations to it. A small mixing error made by the farmer would change the potential seeds into a dormant seed which would lead to loss of investment by the farmer.

High price volatility and unpredictable climatic conditions have led the farmers to prefer treated seeds over the untreated seeds. Hence, these dominant players in the market are strengthening their product portfolio to meet the demand and concerns of the farmers which are leading to the development and growth of the seed market in the region.