Indonesia Seed Market Analysis by Mordor Intelligence
The Indonesia seed market size is USD 0.87 billion in 2025 and is projected to reach USD 1.17 billion by 2030, growing at a CAGR of 6.1% during the forecast period. Farmers are adopting certified and hybrid seed varieties to protect crop yields against weather fluctuations, soil salinity, and pest infestations. In January 2024, the Indonesian government allocated IDR 124.4 trillion (USD 7.6 billion) for seed subsidies to reduce input costs for small-scale farmers and enhance food security.[1] International Trade Administration, “Indonesia – Standards for Trade,” trade.gov Digital agriculture solutions are accelerating the transition from farmer-saved seeds to branded products with enhanced traceability. Changes in urban food consumption patterns increase demand for diverse vegetable seeds, while national rice self-sufficiency targets maintain strong demand for field crop seeds. While the market remains moderately consolidated, agricultural technology companies are transforming seed distribution through contract farming programs and mobile-based advisory services.
Key Report Takeaways
- By crop type, row crops held 68% of the Indonesia seed market share in 2024, whereas vegetables are expanding at a 7.5% CAGR through 2030.
- By product type, non-GM and hybrid seeds controlled 73% of the Indonesia seed market size in 2024, while GM seeds show the fastest 9.2% CAGR to 2030.
- The five largest producers are Charoen Pokphand Group (PT BISI International Tbk), Bayer AG, Syngenta Group, East-West Group (East-West Seed), and Corteva Agriscience captured 62% of 2024 revenue, signaling a moderately concentrated landscape.
Indonesia Seed Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Government Subsidy Programs for Certified Seeds | +1.2% | National, strongest in Java and Sumatra | Medium term (2–4 years) |
| Expansion of Hybrid-rice Acreage | +0.9% | Nationwide, highest in Java rice belt | Long term (≥4 years) |
| Urban Middle-class Demand for Fresh Vegetables | +0.8% | Java, Bali, and other urban hubs | Short term (≤2 years) |
| Precision Phenotyping Adoption by Local Breeders | +0.6% | Java R&D centers, growing in Sumatra | Long term (≥4 years) |
| Demand for Climate-resilient Varieties | +0.7% | Coastal and drought-prone zones | Medium term (2–4 years) |
| Contract-farming Seed Supply Models from Agri-tech Start-ups | +0.5% | Java, extending to outer islands | Medium term (2–4 years) |
| Source: Mordor Intelligence | |||
Government Subsidy Programs for Certified Seeds
Indonesia's food security strategy focuses on procuring certified rice seeds for extensive cultivation areas annually. The government implements price ceilings to reduce financial risks for smallholder farmers and encourage them to switch from saved seeds to certified varieties. The SNI 8211:2023 standard requires strict genetic purity standards, enabling compliant seed producers to set higher prices. While this regulatory framework reduces profit margins for informal vendors, it provides scale advantages to companies that can fulfill large institutional orders. Distributors with effective traceability systems receive faster payments and more frequent orders, which increases service standards in the Indonesian seed market.
Expansion of Hybrid-rice Acreage
Hybrid rice plays a key role in Indonesia's UPSUS yield-enhancement program, which aims to increase productivity compared to previous seasons. Local doubled-haploid varieties, developed specifically for tropical daylight patterns, show better performance than imported varieties. Provincial governments provide comprehensive packages including fertilizer, certified seed, and crop insurance to encourage adoption by making hybrid rice more economically feasible for farmers despite higher upfront costs. The requirement to purchase new hybrid seeds each season creates steady revenue for suppliers, supporting the growth and development of Indonesia's formal seed market.
Urban Middle-class Demand for Fresh Vegetables
Indonesia's expanding middle-income population increasingly demands nutrient-rich produce, particularly chili, tomato, and leafy greens, driving growth in the premium vegetable seed market. Seed companies like East-West Seed invest in farmer training programs to help producers meet modern retail quality standards for consistent size, flavor, and shelf life. As vegetable seeds constitute a small portion of total production costs, farmers readily invest in varieties offering enhanced disease resistance and post-harvest durability. These changing consumer preferences create stable, high-margin segments in Indonesia's vegetable seed market.
Demand for Climate-resilient Varieties
Salinity encroaches on 2.3 million coastal hectares, while drought frequency continues to rise across inland regions, intensifying the need for resilient rice varieties like Inpari 34 that tolerate 4–6 dS/m conductivity.[2]BSIP Perkebunan, “Mengatasi Tantangan Pengelolaan Perkebunan Kelapa Sawit Indonesia,” bsip.pertanian.go.id These climate-adapted seeds offer farmers a safeguard against crop failure, even under extreme conditions. Though priced at a premium, their reliability encourages adoption, especially when paired with bundled advisory services that guide optimal planting dates using rainfall forecasts. This integrated approach strengthens farmer confidence in branded genetics and contributes to the expansion of Indonesia’s seed market, aligning agricultural resilience with commercial growth in vulnerable production zones.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Limited GM Seed Multiplication Capacity | −0.8% | Java production clusters | Long term (≥4 years) |
| Counterfeit Seed Circulation via Fragmented Channels | −1.1% | Nationwide, worst on outer islands | Short term (≤2 years) |
| Royalty-collection Uncertainty for Plant-Variety Protection | −0.4% | National | Medium term (2–4 years) |
| Coastal Soil Salinity Lowering Germination Rates | −0.6% | Java and Sumatra coasts | Long term (≥4 years) |
| Source: Mordor Intelligence | |||
Limited GM Seed Multiplication Capacity
Indonesia's biosafety review has approved only three GM crop events, with certified multiplication sites concentrated in Java.[3]U.S. Department of Agriculture, “Food and Agricultural Import Regulations and Standards,” usda.gov The lengthy approval processes for GM corn and soybean require significant working capital, which impedes market expansion. These regulatory delays increase costs, limiting smallholder farmers' access to biotech seeds and reducing market demand. The low adoption rate prevents farmers from realizing the productivity benefits of biotech traits. The Indonesian seed market's growth in genetically modified crops remains constrained by complex regulations and limited infrastructure, creating a disconnect between available technology and farmer accessibility across the country.
Counterfeit Seed Circulation via Fragmented Channels
Unauthorized traders distribute unbranded palm oil seeds through unregulated ports, affecting a significant portion of palm oil plantations and reducing yields. These unauthorized seeds reduce grower trust in established seed brands, affect royalty payments, and diminish returns on research investments. Technologies such as blockchain-based SeedChain enable seed authentication and traceability. However, the system's effectiveness requires participation from dealers and supply chain participants. The Indonesian seed market continues to face challenges from unauthorized distribution, which affects innovation and productivity in the plantation sectors.
Segment Analysis
By Crop Type: Vegetables Drive Premium Growth
Row crops generated 68% of the Indonesia seed market size in 2024, primarily driven by extensive cultivation of rice, corn, and soybeans under government support programs. Rice cultivation covered over 8.1 million hectares, supported by guaranteed floor prices that encourage farmers to purchase certified seeds. The feed industry's annual demand of 15 million metric tons of corn maintains consistent seed demand across rain-fed and irrigated farming systems. In the soybean segment, domestic seed suppliers focus on developing higher-protein varieties to compete against imports under the USD 4.5 billion bilateral trade agreement. Groundnut cultivation remains concentrated in East Java's sandy soils, where drought-resistant varieties demonstrate superior performance compared to other legumes.
The vegetable seed segment projects a 7.5% CAGR through 2030, despite smaller cultivation areas. Chili, tomato, and leafy green crops provide quick returns for peri-urban farmers supplying supermarkets and e-commerce platforms. East-West Seed utilizes its global research and development network to develop varieties adapted to Indonesia's humid conditions, focusing on extended shelf life and reduced post-harvest losses. The development of specialty hybrids meeting export standards for Singapore and Malaysia markets commands higher prices compared to staple crops, improving overall market margins while complementing the high-volume row crop segment.
Note: Segment shares of all individual segments available upon report purchase
By Product Type: GM Seeds Gain Regulatory Momentum
Non-GM and hybrid categories account for 73% of the 2024 turnover in the Indonesia seed market share. Hybrid rice delivers higher yields through heterosis without genetic modification, meeting regulatory requirements. Vegetable hybrids combine extended shelf-life with disease resistance, driving demand in commercial farming regions. While traditional open-pollinated varieties remain prevalent in remote islands where seed recycling continues, their market share decreases as agricultural extension services promote certified seeds.
GM seeds maintain a smaller revenue share but grow at 9.2% CAGR. Presidential Regulation 45 of 2023 established enhanced biosafety protocols with defined approval timelines, providing clarity for investment planning. Field trials of Bt cotton and herbicide-tolerant corn demonstrate effectiveness, with anticipated cost reductions once local production increases. Varietal seeds, developed through conventional breeding without hybrid vigor, serve subsistence farmers seeking lower initial costs. However, their performance gap compared to hybrids and GM varieties increases annually. This performance difference motivates cooperatives and food processors to support certified seed purchases, expanding the Indonesia seed market across all technology segments.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
Java dominates Indonesia seed market size due to its fertile volcanic soils, established irrigation systems, and efficient logistics networks. The region houses the main offices of major seed suppliers, facilitating rapid delivery and intensive planting schedules. Central Java's farmers demonstrate high adoption rates for new hybrid varieties, typically implementing them shortly after release. The region's proximity to urban areas enables frequent demonstration plots and training sessions, which builds consumer confidence in branded seeds and strengthens market retention.
Sumatra's seed market is expanding due to increased palm oil and food crop production, supported by improved infrastructure. The use of certified oil-palm seeds provides high germination rates and crop uniformity, reducing the risk of counterfeit varieties. The region shows increased corn and soybean cultivation, driven by feed mill operations near urban centers. Provincial research facilities collaborate with smallholder farmers in breeding programs, developing maize hybrids that ensure local adaptation and sustained usage.
The outer islands of Indonesia, Kalimantan, Sulawesi, Papua, and Maluku, offer significant potential for seed market growth. Enhanced road and port infrastructure reduces transportation time, enabling dealers to maintain stocks of improved rice and vegetable seeds. The regions' varied climate zones, from coastal to highland areas, necessitate specific breeding approaches, developed with regional university partnerships. As these regions shift from extractive industries to agriculture, formal seed distribution systems are expanding, improving access across these developing areas.
Competitive Landscape
Indonesia seed market share is moderately concentrated, with leading players controlling 62% of annual revenue. Key companies include Charoen Pokphand Group (PT. BISI International Tbk), Bayer AG, Syngenta Group, East West Group (East-West Seeds), and UPL Limited (Advanta Seeds International). These companies combine genetics with downstream services, including feed integration, agronomic support, and premium vegetable portfolios, while adhering to domestic content regulations and GM policies. Their extensive distribution networks and farmer engagement programs build brand loyalty, particularly in high-demand crops like corn, rice, and vegetables.
Mid-tier companies are transforming market dynamics through digital solutions. Companies like Elevarm provide integrated subscription packages combining certified seed, organic inputs, and soil testing services for technology-oriented smallholders. SeedChain's blockchain initiatives improve transparency by monitoring seed transactions from breeder to planter, reducing counterfeit products. Start-ups improve distribution efficiency by establishing micro-warehouses near secondary ports, lowering last-mile delivery costs and improving access in remote areas, particularly across Indonesia's outer islands.
Public-private collaborations are becoming increasingly important, with companies such as Java Seed Indonesia, PT. Benih Citra Asia (BCA) and PT Shriram Seed Indonesia (DCM Shriram Ltd.) are collaborating with research institutes to safeguard sovereign germplasm and commercialize local discoveries. Royalty-sharing arrangements encourage commercial expansion and fund future trait development. As environmental challenges increase, companies that combine genetics, agronomy, and financial technology services, including Known-You Seed Co., Ltd, Bejo Zaden B.V., and Sakata Seed Corporation, are positioned to transform competition, moving the market from commodity-based sales toward value-based solutions.
Indonesia Seed Industry Leaders
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Charoen Pokphand Group (PT BISI International Tbk)
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Bayer AG
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Syngenta Group
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East-West Group (East-West Seed)
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Corteva Agriscience
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- February 2024: Syngenta Group introduced NK Pendekar Sakti in Indonesia, the country's first biotechnology corn seed with resistance to Glyphosate and Stem Borer. This development expands Syngenta's product range while enabling farmers to achieve higher yields with lower input costs.
- November 2023: PT. BISI International Tbk, part of the Charoen Pokphand Group, partnered with Chia Tai Co. Ltd. of Thailand to develop F1 hybrid seeds. The collaboration focuses on sweet corn, tomatoes, melons, and cucumbers, enhancing seed research capabilities and broadening horticultural seed options in Indonesia.
- July 2023: Bayer AG launched Dekalb DK95R, a Glyphosate-tolerant genetically modified corn variety, in Banggo Village, Indonesia. The variety demonstrates yield improvements of up to 30% over conventional corn seeds, supporting the expansion of biotechnology in Indonesian agriculture.
Indonesia Seed Market Report Scope
A seed is a fertilized mature ovule consisting of the embryo, stored material, and protective coats for crop production. The Indonesian seed sector report is segmented by crop type into row crops and vegetables and product into non-GM/hybrid seeds, GM seeds, and varietal seeds. The report offers market estimation and forecasts in value (USD) and volume (metric tons) for the segments mentioned above.
| Row Crops | Rice |
| Maize | |
| Soybean | |
| Groundnut | |
| Other Row Crops | |
| Vegetables | Chilli |
| Onion | |
| Cabbage | |
| Tomato | |
| Other Vegetables |
| Non-GM/Hybrid Seeds |
| GM Seeds |
| Varietal Seeds |
| By Crop Type | Row Crops | Rice |
| Maize | ||
| Soybean | ||
| Groundnut | ||
| Other Row Crops | ||
| Vegetables | Chilli | |
| Onion | ||
| Cabbage | ||
| Tomato | ||
| Other Vegetables | ||
| By Product Type | Non-GM/Hybrid Seeds | |
| GM Seeds | ||
| Varietal Seeds | ||
Key Questions Answered in the Report
How large is the Indonesia seed market in 2025?
The Indonesia seed market size is USD 0.87 billion in 2025 and will rise to USD 1.17 billion by 2030.
What is the projected growth rate for certified vegetable seed in Indonesia?
Vegetable seed revenue is advancing at a 7.5% CAGR through 2030 owing to urban demand and export opportunities.
Why are hybrid rice seeds important to Indonesia?
Hybrids support national yield targets by adding roughly 3 metric tons per hectare, and acreage under hybrid varieties is expanding by 40% from 2024 levels.
What restraints could slow Indonesian GM seed adoption?
Limited domestic multiplication capacity and lengthy biosafety approvals reduce supply and elevate costs, damping widespread uptake.
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