Asia-Pacific Probiotics Market- Growth, Trends, and Forecast (2018 - 2023)


APR 2018

Asia-Pacific Probiotics Market- Growth, Trends, and Forecast (2018 - 2023)

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Market Insights

The Asia-Pacific probiotics market is expected to register a CAGR of about 7.7% during 2018-2023 (the forecast period). Due to the high adoption of probiotic-based food and beverages, Asia-Pacific is expected to be the leading contributor in the global probiotics market. The bacteria-derived probiotics segment is likely to dominate the market throughout the forecast period, as yeast strains are still under research and testing phase, also, the approvals from the Food and Drug Administration may take time to implement.

Market Dynamics

Over the past decade, around 500 food and beverage probiotic products have been launched and garnered an exceptional response, in terms of acceptance. Prevention and cure of disorders, such as lactose intolerance and inflammatory bowel disease, are some of the benefits offered by probiotics, with the rising health-consciousness levels and wider access to probiotic dietary supplements being the major factors influencing the growth. The beneficial effects of food, with added live microbes (probiotics) on the human health, are being promoted by health professionals. Probiotic products available in the markets today are usually in the form of fermented milk and yoghurts. However, with an increase in the consumer vegetarianism globally, the demand for vegetarian probiotic products is growing.

Market Segmentation

Based on application, the market is segmented into functional food and beverages, animal feed, dietary supplements, and specialty nutrients. The dairy segment accounts for a significant growth rate and is expected to continue to grow, registering a CAGR of about 14% during the forecast period. Probiotic yogurts and beverages are ideal healthy snacks, which are widely available in the market. Feed probiotics are used to improve animal weight gain and feed efficiency, and maintain and promote normal health status of domestic animals and fowls. Feed probiotics are used widely by the major mills as feed ingredients for piglets, calves, sows, and fowls.

Regional Analysis

Though the Asia-Pacific market for probiotics is globally the largest, which accounted for an estimated share of 38% in 2017, the market maturity is expected to curtail growth prospects over the coming years, with other regions taking the lead. In 2017, Japan occupied the largest share of about 45% of the Asia-Pacific probiotics market. However, the growth in the demand for probiotics in Asia-Pacific is likely to be the fastest, especially in China, registering a CAGR of about 13.2% during the forecast period.


Key Developments

  • February 2018 -   Yakult Danone launched a new version of signature probiotic drink in India. The new formulation contains vitamin D and E, as well as Yakult’s trademark Lactobacillus casei strain Shirota (LcS).
  • December 2017 – Royal DSM, a global science-based company active in health, nutrition and materials, acquired BioCare Copenhagen A/S, based in Copenhagen (Denmark). With the acquisition, DSM expanded its offering in gut health ingredients with probiotics, an attractive market segment in nutritional ingredients.

Competitive Landscape

Major Players - American Biologics, CHR Hansen Holdings A/S, Fonterra Cooperative Group, FrieslandCampina, General Mills Inc., FMC Corporation, Morinaga Milk Industry, Nestlé SA, Royal DSM NV, and Yakult Honsha Co Ltd, among others.

Reasons to Purchase the Report

  • Outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, impelling the present market scenario along with market growth opportunities in the years to come
  • Market segmentation analysis including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects
  • Regional- and country-level analysis integrating the demand and supply forces that are influencing the market growth
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3 months analyst support, along with the Market Estimate sheet (in Excel)

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1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definitions

2. Research Approach and Methodology

                2.1 Introduction

                2.2 Research Design

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering and Econometric Modelling

                                2.4.4 Expert Validation

3. Market Overview

                3.1 Market Dynamics

                                3.1.1 Drivers

                                       Preference for Probiotic Products in Evolving Applications

                                       Functional Food and Beverage Growing in Popularity

                                       Wider Acceptance and Convenience Offered                   

                               3.1.2 Restraints

                                       Effectiveness of Probiotics Comes Under the Scanner                                               

                                       Lack of Consumer Awareness

                                3.1.3 Opportunities

                                       Innovation and Customization of Product Based on Needs

                                3.1.4 Porter's Five Forces Analysis

                                       Bargaining Power of Suppliers

                                       Bargaining Power of Buyers

                                       Threat of New Entrants

                                       Threat of Substitute Products and Services

                                       Degree of Competition

4. Market Segmentation

                4.1 By Application

                                4.1.1 Animal Feed

                                4.1.2 Dietary Supplements

                                4.1.3 Functional Food and Beverages

                                4.1.4 Specialty Nutrients

        4.2 By Ingredient

                4.2.1 Bifidobacteria

                4.2.2 Lactobacilli

                4.2.3 Yeast                                               

                4.4 By Geography

                                4.4.1 Asia-Pacific





                                       Rest of APAC

5. Competitive Landscape

                5.1 Strategy Adopted by Key players

                5.2 Most Active Companies in the Past Five Years

                5.3 Market Share Analysis

6. Company Profiles

                6.1 American Biologics

                6.2 CHR Hansen Holdings A/S

                6.3 Royal DSM NV

                6.4 Fonterra Cooperative Group

                6.5 FrieslandCampina

                6.6 General Mills Inc.

                6.7 FMC Corporation

                6.8 Morinaga Milk Industry

                6.9 Nestlé SA

                6.10 Yakult Honsha Co. Ltd

7. Appendix

                7.1 Disclaimer

                7.2 Sources

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