Market Size of Asia-Pacific Probiotics Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.60 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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APAC Probiotic Market Analysis
The Asia-Pacific probiotics market is projected to witness a CAGR of 9.6% over the next five years.
The market is majorly driven by the robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Probiotics are part of functional foods and beverages and are known for improving gut functionality, along with other benefits, including immunity boost. Various health benefits of probiotic foods are driving consumers in the region toward the consumption of such foods and beverages. Probiotics are made of good live bacteria and/or yeasts that naturally live in your body which help in digesting food, creating vitamins, and the breakdown and absorbing medications, among many others. Additionally, increasing acidity, stomach and gut issues, and indigestion problems among people in the region are increasing the demand for such probiotics-incorporated foods. For instance, according to GOQii, a large-scale survey conducted across India in 2021 resulted that about 30% of female respondents reported acidity and indigestion problems, whereas about 29% of male respondents had gut-related problems that year.
Moreover, a growing number of customers in the region are turning to beverages that do more than just satisfy their thirst, and this is creating a strong need for functional beverages to meet their demands, in addition to naturally sourced, balanced, and nutritious meals. This growing trend of healthier, enhanced drinks has created a new opportunity for brands or start-ups to develop products that nourish as well as refresh and hydrate. For instance, a new start-up in India called Ginger Rage offers probiotic products like Kombucha, which claims to be low in calories, a cocktail mixer, and is gut-friendly and an immunity booster. The company is also offering all of its products through its online retail store and other social media platforms. Such innovations and diversity in the products being offered in the region are expected to further boost the market's growth during the forecast period.
