Asia-Pacific Pet Food Nutraceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Asia Pacific pet food nutraceuticals market is segmented by ingredient type into milk bioactive, omega-3 fatty acids, probiotics, proteins, vitamins, minerals, and other ingredient types, by function into nutrition and supplements, pet type into dog, cat, bird, and others pets and by geography into China, Japan, India, Australia, and Rest of Asia Pacific.

Market Snapshot

Market Snapshot
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.3 %

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Market Overview

Asia-Pacific pet food nutraceuticals market is estimated to register a CAGR of 4.3% during the forecast period. The pet nutraceuticals are the dietary supplements given to the pets to fulfill their nutritional requirements. Rising living standards coupled with the increasing number of pet owners is the prime driver of the market whereas the high cost of pet nutraceuticals food is the key restraint. The market is anticipated to grow at a significant rate in the well-developed countries of the region such as Australia, New Zealand, China, etc.

Scope of the report

Nutraceuticals are categorized as dietary supplements, functional foods, or medicinal foods. The Asia Pacific pet food nutraceuticals market report gives an in-depth analysis of different market aspects such as market size, drivers, factors driving the market and competitive landscape along with future opportunities. The market is segmented by ingredient, function, and geography.

By Ingredient Type
Milk Bioactive
Omega - 3 fatty acids
By Function
Pet Type
Rest of Asia Pacific

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Key Market Trends

Pet Humanization Drives the Market

Loneliness among the elderly people and increased per capita income in the well-developed countries is causing a rise in the number of pets. The love of the pet parents towards their animals is provoking them to treat as their child. This is also making the pet owners spend a huge amount of money on their healthy food. In 2018, Chinese pet owners spent USD 2.21 billion on all pet foods and this is anticipated to increase to 6.12 billion in 2022. Therefore, pet humanization and increasing per capita income are directly boosting the pet food nutraceuticals market.

Asia-Pacific Pet Food Nutraceuticals Market: Pet Industry Revenue, USD Million, Australia, 2016 - 2019Asia-Pacific Pet Food Nutraceuticals Market: Pet Industry Revenue Share (%), By Category, Australia,2019

Japan Dominates the Market

Japan is one of the most developed nations among the Asian countries where the living standards and per capita income are very high. Japan's pet food market is highly matured which is worth USD 14.29 billion in 2018 growing at an average rate of 1.2% every year for a decade. The number of pets in Japan has been continuously growing. For instance, the number of pet cats in 2016 is 9.3 million, increasing to 9.5 million in 2017. The growing number of pets in Japan is anticipated to boost the pet food nutraceuticals market at a rapid rate in the future.

Asia-Pacific Pet Food Nutraceuticals Market: Number of Cat Pets, Japan, 2015 - 2017 of Pet Ownership, By Animal Type, Japan, 2018

Competitive Landscape

Asia-Pacific pet food nutraceuticals market is highly consolidated with top players holding a major part of market share. The players are actively adopting strategies like acquisition, mergers and new product launches to increase their presence and customer base. Mars Inc, Nestle Purina, Uni charm Corporation, Colgate Palmolive are the leading pet food nutraceutical manufacturers in the region.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Ingredient Type

      1. 5.1.1 Milk Bioactive

      2. 5.1.2 Omega - 3 fatty acids

      3. 5.1.3 Probiotics

      4. 5.1.4 Protiens

      5. 5.1.5 Vitamins

      6. 5.1.6 Minerals

      7. 5.1.7 Others

    2. 5.2 By Function

      1. 5.2.1 Nutrition

      2. 5.2.2 Supplemets

    3. 5.3 Pet Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 China

      2. 5.4.2 Japan

      3. 5.4.3 India

      4. 5.4.4 Australia

      5. 5.4.5 Rest of Asia Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle Purina

      3. 6.3.3 Hill's Pet Nutrition, Inc.

      4. 6.3.4 PurePet

      5. 6.3.5 Nippon Pet Food Co.

      6. 6.3.6 Premier Petfood Company Pty Ltd

      7. 6.3.7 Diamond Pet Foods

      8. 6.3.8 General Mills, Inc.

    4. *List Not Exhaustive

  8. 8. IMPACT OF COVID-19

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Pet Food Nutraceuticals Market market is studied from 2016 - 2026.

The Asia-Pacific Pet Food Nutraceuticals Market is growing at a CAGR of 4.3% over the next 5 years.

Unicharm Corporation, Mars Inc, Nestle Purina, Colgate Palmolive, Arden Grange Pet Foods are the major companies operating in Asia-Pacific Pet Food Nutraceuticals Market.

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