Japan Pet Food Market - Growth, Trends, Industry Analysis, and Forecast (2019-2024)

The Japan Pet Food Market is segmented by product into dry pet food, wet pet food, veterinary diet, treat/snack, liquid food and organic product, by pricing into economic, premium and super-premium segment, by animal type into dog,cat,bird and other animals, by ingredient type into animal-derived, plant-derived, cereals and cereal derivatives and other ingredient types and by sales channel into specialised pet shops, internet sales, hypermarket and other sales channel (Grocery, Non-grocery).

Market Snapshot

Market Snapshot 1
Study Period:


Base Year:


Key Players:

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Market Overview

The Japan Pet Food Market was valued at USD 3.54 billion in 2018, which is projected to grow at a CAGR of 1.1% during the forecast period (2019-2024). The main driver for the market is the humanization of pets wherein human characteristics are ascribed to pets and they are treated similarly. This trend resulted in an increased focus on pet health, nutrition, weight, and overall wellness. This is forcing manufacturers to produce high quality foods with an eye on natural and organic content. This focus on specificity is increasing the unit price of the product thereby countering the reduced volumes sales.

Scope of the Report

Pet food industry is one of those industries, which has been performing well, despite the economic downturn. The world’s largest pet food markets are in the United States, France, Japan, and Germany, accounting for over half of the sales in pet food.The pet food market is segmented by animal type (dogs, cats, birds, and other animal types), product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and organic products), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels) and by pricing type (economic segment, premium segment, and super-premium segment).

Dry Pet Foods
Grain Free
Wet Pet Foods
Grain Free
Veterinary Diets
Liquid Food
Organic Product
Economic Segment
Premium Segment
Super Premium Segment
Animal Type
Other Animals
Ingredients Type
Animal Derived
Plant Derived
Cereals and Cereal Derivatives
Sales Channel
Specialized Pet Shops
Internet Sales
Others (Grocery, Non-Grocery Stores)

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Key Market Trends

Cat Food is gaining popularity in Japan

Japanese customers spent more money buying premium dry cat food Cats are gaining popularity, particularly in more densely populated areas. Typically seen as less demanding than dogs, they are considered good companions. Gourmet products for cats are key to driving growth as cat owners are also increasingly feeding their cats with premium food treats and mixers also registered interesting growth, but mixers still remain a niche category. 

Market Trend 1

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The market is segmented by animal type into other animals.

Fish food outperformed bird food from 2013 to 2017. Among other pet food, fish food shows the most stagnant growth in both volume and value terms compared to bird and small mammal/reptile food. Due to the constant decline in new ownership of fish, the fish population is constantly declining.Similar to dog and cat food, small mammal food is also shifting towards premiumisation, due to growing demand in Japan.

Market Trend 2

Competitive Landscape

The market studied consists of prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare and Maruha Nichiro Holdings together accounting for more than half of the market share. Consisting heavily of large multinational players, the market studied also houses many private label players. Apart from the presence of loyal customer base, the major players of the market studied benefit from large marketing and innovation capacities.

Major Players

  1. Mars Inc
  2. Nestle SA (Purina)
  3. Colgate Palmolive ( Hill's Pet Nutrition)
  4. Nutriara Alimentos Ltda
  5. Maruha Nichiro Holdings Inc

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Market Opportunities

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Foods

        1. Grain Free

        2. Others

      2. 5.1.2 Wet Pet Foods

        1. Grain Free

        2. Others

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Liquid Food

      6. 5.1.6 Organic Product

    2. 5.2 Pricing

      1. 5.2.1 Economic Segment

      2. 5.2.2 Premium Segment

      3. 5.2.3 Super Premium Segment

    3. 5.3 Animal Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Other Animals

    4. 5.4 Ingredients Type

      1. 5.4.1 Animal Derived

      2. 5.4.2 Plant Derived

      3. 5.4.3 Cereals and Cereal Derivatives

      4. 5.4.4 Others

    5. 5.5 Sales Channel

      1. 5.5.1 Specialized Pet Shops

      2. 5.5.2 Internet Sales

      3. 5.5.3 Hypermarkets

      4. 5.5.4 Others (Grocery, Non-Grocery Stores)


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive ( Hill's Pet Nutrition)

      4. 6.3.4 Nutriara Alimentos Ltda

      5. 6.3.5 Maruha Nichiro Holdings Inc

      6. 6.3.6 Uni-Charm Corp

      7. 6.3.7 InVivo NSA

      8. 6.3.8 Agrolimen Sa

      9. 6.3.9 Mogiana Alimentos SA

      10. 6.3.10 Heristo AG

      11. 6.3.11 Deuerer

      12. 6.3.12 Wellpet

      13. 6.3.13 J.M.Sucker (Big Heart)

      14. 6.3.14 Diamond Pet Foods

      15. 6.3.15 Blue Buffalo

      16. 6.3.16 Merrick Pet Care

      17. 6.3.17 Sunshine Mills

      18. 6.3.18 Ainsworth Pet Nutrition

      19. 6.3.19 Yamahisa Pet Care

      20. 6.3.20 Debifu Pet Products Co. Ltd


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