Japan Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Japanese Pet Food Market is Segmented by Product (Dry Pet Foods, Wet Pet Foods, Veterinary Diets, Treats/snacks and Other Products), Animal Type (Dog, Cat, Bird and Other Animal Types), Ingredient Type (Animal Derived, Plant Derived, Cereals and Cereal Derivatives and Other Ingredient Types) and Sales Channel (Specialized Pet Shops, Internet Sales, Hypermarkets and Other Sales Channels)

Market Snapshot

Market Snapshot 1
Study Period:

2016 - 2026

Base Year:



3.1 %

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Market Overview

The Japanese pet food Market is projected to register a CAGR of 3.1% during the forecast period (2021-2026).

The Covid-19 has impacted the market negatively due to the suspension of manufacturing, processing, and packaging activities of the companies that are involved in the pet food market. This has resulted in limited availability of products in the market, thereby hampering the pet food market.

The main driver for the market is the humanization of pets wherein human characteristics are ascribed to pets, and they are treated similarly. This trend resulted in an increased focus on pet health, nutrition, weight, and overall wellness. This is forcing manufacturers to produce high-quality foods with an eye on natural and organic content. This focus on specificity is increasing the unit price of the product, thereby countering the reduced volume sales.

Scope of the Report

The pet food industry is one of those industries, which has been performing well, despite the economic downturn. This report defines the market in terms of end users, who purchase pet food. The end users include pet owners. The pet food market is segmented by product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and other products), animal type (dogs, cats, birds, and other animal types), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels).

Dry Pet Foods
Wet Pet Foods
Veterinary Diets
Others Products
Animal Type
Other Animal Types
Ingredient Type
Animal Derived
Plant Derived
Cereals and Cereal Derivatives
Other Ingredient Types
Sales Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels (Grocery and Non-grocery Stores)

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Key Market Trends

Cat Food is Gaining Popularity in Japan

Japanese customers do spend a huge amount on buying premium dry cat food. Cats are gaining popularity, particularly due to increasing urbanization and apartment living. Gourmet products for cats are vital in driving growth as cat owners are also increasingly feeding their cats with premium food treats and mixers coupled with manufacturers entering into the lucrative cat food market in Japan. Therefore, more varieties of luxury treats and toppers are hitting shelves. According to a Survey, the cat is one of the most popular pets with pet ownership of 10.1% in 2018. Pet owners are hyper-aware of the origin of cat food ingredients sourced in the region and are willing to pay extra for higher-grade, locally sourced products. Therefore, it is estimated to increase the demand for cat food due to the growth of pet humanization during the forecast period.

Japan Pet Food Market

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Store-based Retailing Dominates the Market

The shift among the pet owners to take extra care in choosing pet products has positively affected the store-based pet food retailers in Japan. The most common distribution channel for pet foods in Japan is through importers, wholesalers to specialized pet food stores, and, in some cases, secondary wholesalers to retailers. In the case of Japanese manufacturers that own production facilities abroad, products are imported directly inside the company or through their subsidiaries and then distributed to the retailers through wholesalers. Although there are cases in which retailers buy directly from importers. The store-based retailers are focusing on the curated offerings, brand exclusivity, private labels, and aesthetic displays for attracting pet owners. Some pet stores are incorporating services such as veterinary care and grooming that are enhancing the pet owners to visit the retail stores.

Japan Pet Food Market

Competitive Landscape

The Japan pet food market is consolidated with the top global players occupying a major share in the market. The competition in the market is driven by consumer loyalty. The major players in the Japan pet food market are like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, Nutriara Alimentos Ltd and Maruha Nichiro Holdings, accounting for more than half of the market share. Consisting heavily of large multinational players, the market studied also have many private label players. Apart from the presence of a loyal customer base, the major players of the market studied benefit from great marketing and innovation capacities.

Recent Developments

Companies in the market are investing in the product launches in response to the growing demand and to gain competitive edge over the other players. For instance, In 2019 Nippon Pet Food Co. Ltd has launched dry cat food, Lacine cat. The food product is for specific cat breeds. Similarly, in 2018, Nippon Pet Food Co Ltd launch dog snack food, Gotouchi-meguri. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Foods

      2. 5.1.2 Wet Pet Foods

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Others Products

    2. 5.2 Animal Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Animal Types

    3. 5.3 Ingredient Type

      1. 5.3.1 Animal Derived

      2. 5.3.2 Plant Derived

      3. 5.3.3 Cereals and Cereal Derivatives

      4. 5.3.4 Other Ingredient Types

    4. 5.4 Sales Channel

      1. 5.4.1 Specialized Pet Shops

      2. 5.4.2 Internet Sales

      3. 5.4.3 Hypermarkets

      4. 5.4.4 Other Sales Channels (Grocery and Non-grocery Stores)


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive (Hill's Pet Nutrition)

      4. 6.3.4 Nutriara Alimentos Ltd

      5. 6.3.5 Maruha Nichiro Holdings Inc.

      6. 6.3.6 Uni-Charm Corp.

      7. 6.3.7 InVivo NSA

      8. 6.3.8 Agrolimen SA

      9. 6.3.9 Mogiana Alimentos SA

      10. 6.3.10 Heristo AG

      11. 6.3.11 Deuerer

      12. 6.3.12 Wellpet

      13. 6.3.13 J.M.Sucker (Big Heart)

      14. 6.3.14 Diamond Pet Foods

      15. 6.3.15 Blue Buffalo

      16. 6.3.16 Merrick Pet Care

      17. 6.3.17 Sunshine Mills

      18. 6.3.18 Ainsworth Pet Nutrition

      19. 6.3.19 Yamahisa Pet Care

      20. 6.3.20 Debifu Pet Products Co. Ltd



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Frequently Asked Questions

The Japan Pet Food Market market is studied from 2016 - 2026.

The Japan Pet Food Market is growing at a CAGR of 3.1% over the next 5 years.

  • Mars Inc
  • Nestle SA (Purina)
  • Colgate Palmolive ( Hill's Pet Nutrition)
  • Maruha Nichiro Holdings Inc
  • Nutriara Alimentos Ltd.

Are the major companies operating in Japan Pet Food Market.

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