Japan Pet food market is a mature one forecasted to grow at a moderate to slow speed. The industry recorded revenue of $4,071.9 million in 2014 and is expected to grow at CAGR of 1.1 % to reach $4,343 Million by 2020.
The main driver for the market is the humanization of pets wherein human characteristics are ascribed to pets and they are treated similarly. This trend resulted in an increased focus on pet health, nutrition, weight, and overall wellness. This is forcing manufacturers to produce high quality foods with an eye on natural and organic content. This focus on specificity is increasing the unit price of the product thereby countering the reduced volumes sales. The other impact of this is the development of private label stores that are focusing on the premium and super premium segment. The industry is also utilizing the increased penetration of the e-commerce sector, giving customers more flexibility and ease in shopping. The major constraints of the Japanese market are the frequent earthquakes and their ageing populations. Due to these problems consumers prefer small pets such as cats and rabbits, which tend to consume less quantities of food. This is significantly bring down the premium and super-premium range products and is reducing the overall volumes sales; the end result being an increase in the per unit prices. Pet adoption rates are also decreasing due to these constraints.
The market is segmented based on product type, animal type, price segment, and sales channel. Chicken flavored pet food was the most favored with over 21% of market share while that of Bonito and Tuna flavored are slowly gaining popularity due to increasing cat population. Based on animal type, volume sales of dog food witnessed a decline of 22% while that of value declined by 8% during the last 3 years. Subsequently, cat food sales rose faster amid urbanization. Consumers were reluctant to keep other pets such as fish due to higher incidences of earthquakes in the region.
Based on the pricing segment the premium foods occupy the largest share of 28%, followed by veterinary foods (25%), super premium foods (20%), and economic foods (17%), grain free and low grain (11%). Vitamin and mineral fortified pet food constituted over 21% of the market share. Initially, a higher preference for specialized pet food store was witnessed in the region due to the consumer perception of finding high quality of products at these stores. The same trend is expected to continue during the next 5 years (2015-2020). Chicken was the most preferred flavor while super-premium pet food segment is expected to grow at a faster pace during the forecasted period. Slow growth is expected on the online domain during the coming 5 years in Japan due to active lifestyle of the Japanese population. The major players in the Japanese pet food market are Mars Japan, Unicharm, Nippon Pet foods, and Maruha Nichiro Holdings.
In this report we offer,
- Market Definition for the specified topic along with identification of key drivers and restraints for the market.
- Market analysis for the Japan Pet Food Market, with region specific assessments and competition analysis on a global and regional scale.
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale.
- Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
- Identification and analysis of the Macro and Micro factors that affect the Japan Pet Food Market on both global and regional scale.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Why should you buy this report?
- For getting a comprehensive overview of the Japan Pet Food Market
- To gain wide-ranging information about the major players in this industry and the strategies adopted by them.
3. To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions, which are untapped
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Dynamics
3.1.1 Pet Refinement/ Humanization influencing the purchasing decisions
3.1.2 Changing perception of consumer towards pet health
3.1.3 Increasing trend of nuclear family
3.1.4 Increasing sales from Therapeutic pet food
3.2.1 Issues with regulatory
3.2.2 Pets increasing obesity
3.2.3 Pet allergies
3.3.1 Growing demand for innovative pet food
3.3.2 Increasing online sales and home delivery
3.3.3 Growth in demand for natural and organic pet foods
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threats of New Entrants
3.4.4 Threats of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Product
4.1.1 Dry Pet Foods
220.127.116.11 Grain Free
4.1.2 Wet Pet Foods
18.104.22.168 Grain Free
4.1.3 Veterinary Diets
4.1.5 Liquid Food
4.1.6 Organic Product
4.2 By Pricing
4.2.1 Economic Segment
4.2.2 Premium Segment
4.2.3 Super Premium Segment
4.3 By Animal Type
4.3.4 Other Animals
4.4 By Ingredients Type
4.4.1 Animal Derived
4.4.2 Plant Derived
4.4.3 Cereals and Cereal Derivatives
4.5 By Sales Channels
4.5.1 Specialized Pet Shops
4.5.2 Internet Sales
4.5.4 Others (Grocery, Non-Grocery Stores)
5. Competitive Landscape
5.1 Market Shares of Leading Players
5.2 Strategies Adopted by Leading Players
6. Company Profiles
6.1 Mars Inc
6.2 Nestle SA (Purina)
6.3 Colgate Palmolive ( Hill's Pet Nutrition)
6.4 Uni-Charm Corp
6.5 Nutriara Alimentos Ltda
6.6 InVivo NSA
6.7 Agrolimen Sa
6.8 Mogiana Alimentos SA
6.9 Heristo AG
6.12 J.M.Sucker (Big Heart)
6.13 Diamond Pet Foods
6.14 Blue Buffalo
6.15 Merrick Pet Care
6.16 Sunshine Mills
6.17 Ainsworth Pet Nutrition
6.18 Yamahisa Pet Care
6.19 Debifu Pet Products Co. Ltd