Asia-Pacific (APAC) Media and Entertainment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Asia-Pacific Media and Entertainment Market is Segmented by Type ( Business-to-business (B2B), Book Publishing, Filmed Entertainment) and Country.

APAC Media & Entertainment Industry Overview

Asia-Pacific Media and Entertainment Market Size
Study Period: 2018 - 2028
CAGR: 7.2 %

Major Players

Asia-Pacific Media and Entertainment Market Key Players

*Disclaimer: Major Players sorted in no particular order


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APAC Media & Entertainment Market Analysis

The Asia-Pacific media and entertainment market is expected to register a CAGR of 7.2% during the forecast period (2021 - 2026). With the ever-expanding need for seamless communication, digital entertainment, and demand for wireless networks, the media and entertainment market is gradually emerging.

  • As high-speed Internet has become easily affordable, viewers/audiences that prefer good quality content are preferring smart TVs over other television systems. Also, the growing admiration for OTT streaming in audiovisual content is impacting the overall media and entertainment market positively in the Asia Pacific.
  • Big studios are witnessed to adopt enhanced marketing strategies that use advanced digital technology for communication. Investment in promotional activates has increased drastically. The introduction of improved promotional channels is expected to influence revenue growth positively.
  • The film industry is vulnerable due to the pandemic as both the production and the consumption of its output require numerous people together in small spaces. The primary factors for the growth of the entertainment industry during the COVID-19 pandemic include the increased adoption of online video streaming, notably Netflix, Amazon Prime, among others. Entertainment venues, such as online video streaming, sports, live events, and trade shows. Social distancing, quarantining, and staying home will have a significant effect on media consumption as TV viewing, social media conversations, and indoor lifestyle-friendly application usage have rapidly increased.

APAC Media & Entertainment Industry Segments

The Asia-Pacific media and entertainment market is growing owing to the rising disposable income of middle-class consumers. Increasing employment of youth has resulted in rising demand for the entertainment sector. Moreover, the increasing demand for local content has given rise to high investment in local media.

Business-to-business (B2B)
Book Publishing
Filmed Entertainment
Internet Access
Internet Advertising
Magazine Publishing
Newspaper Publishing
Out-of-Home (OOH) Advertising
TV Advertising
TV Subscription and Licence Fees
Video Games and e-sports
South Korea
Rest of Asia Pacific

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APAC Media & Entertainment Market Trends

This section covers the major market trends shaping the APAC Media & Entertainment Market according to our research experts:

Increasing Trends Around Personalization and Increased Digitalization​ is expected to Drive the Growth of the Market

  • With the 5G technology expected to become the most significant next-generation cellular network technology in 2020, especially in urban areas, the increasing adoption of OTT (Over-the-top) content will continue to grow.​
  • Further to the latest OTT trends, streaming 4K video takes upto around 30Mbps on internet bandwidth. To stream such high-resolution video, one must have at least double that bandwidth available, which is unusual for consumer-grade internet connections. However, with the rise of 5G, the extra bandwidth will make it possible for 4K and VR (Virtual Reality) streaming to be one of the defining features during the forecast period. Such an upsurge in demand for high-resolution video will eventually lead to the adoption of superior wireless networking standards and therefore boost the penetration of the media and entertainment market further.​
  • Increased emphasis on customer experience and personalization with the help of ever-growing technology to safeguard revenue and attain growth in the long term has proved to be one of the critical drivers for the growth of the market.
  • This success is fuelled by substantial financial backing from central governments. For example, China plans to build a USD 30 billion fund to ensure they are a world leader in AI by 2030. At the same time, India is making headway with mobile wallets and Progressive Web Applications to streamline in-app experiences (especially for places with slow mobile broadband). Such holistic developments in the infrastructure, which acts as a technical backbone to the market will result in growth opportunities and improved customer retention.
Asia-Pacific Media and Entertainment Market Share

India is Expected to Witness Significant Growth

  • A rise in disposable income levels and growing internet penetration in the country also contributes to an increase in sales of smart TVs, increased online streaming subscriptions, etc. and hence fuelling the market growth. Moreover, according to the IBEF, the market size of the OTT video streaming market of India is forecasted to reach USD 5 billion by 2023, and India is projected to become one of the top 10 global OTT markets by 2022.
  • Increasing internet penetration can also be termed as a contributing factor to the widespread expansion of the media and entertainment market in India. According to the Bain and Company’s ‘Unlocking Digital for Bharat: USD 50 Billion Opportunity’ report, “India has the second-highest active Internet users, with about 390 million residents who use the web at least once a month.
  • Moreover, Indian government initiatives towards digital transformation, such as digitization of cable TV and Direct-to-Home (DTH) services, are also favoring the adoption of IPTV in the country. The IPTV scenario in India is witnessing change owing to the advent of the network services provider, with the company providing free IPTV live subscriptions to its customers. With other companies to follow suit, the demand for mobile-based IPTV services is expected to increase in the region, which will, in turn, increase the demand for media and entertainment in the area.
  • However, there are also some challenges faced by the market. Over the past few years, the creation of media content has witnessed a drastic change with a shift from traditional television to online digital platforms. Online entertainment content providers, such as Netflix and Amazon, have successfully introduced acclaimed original video content in the region. These companies are also financing content in regional languages to attract customers, especially in multilingual countries, such as India. The rising competition in the market, high cost of content creation, and technical difficulties associated with viewing videos online may hinder the market growth to an extent during the forecast period.
Asia-Pacific Media and Entertainment Market Growth

APAC Media & Entertainment Market Competitor Analysis

The Asia-Pacific media and entertainment market consists of several players. This industry is viewed as a lucrative investment opportunity due to the huge consumer interest gained recently. The companies are investing in future technologies to gain substantial expertise, which would enable them to achieve sustainable competitive advantage. Some of the key developments in the market are:

  • In December 2019, Zee Entertainment Enterprises Limited launched four new regional channels, namely Zee Punjabi, Zee Biskope (Bhojpuri), Zee Thirai (Tamil), and Zee Picchar (Kannada).
  • In September 2019, The China Media Group (CMG), one of China's significant broadcasters, announced that it would launch more than 200 new programs as part of a production revamp. It includes TV, radio, and new media platforms run by the CMG, including 19 TV channels and the CMG's news app.

APAC Media & Entertainment Market Top Players

  1. Zee Entertainment Enterprises Limited

  2. Sun TV Network Limited

  3. Shanghai Media & Entertainment Group (SMEG) 

  4. DB Corp Ltd. 

  5. Eros International PLC

*Disclaimer: Major Players sorted in no particular order

Zee Entertainment Enterprises Limited, Sun TV Network Limited, Shanghai Media & Entertainment Group (SMEG), DB Corp Ltd., Eros International PLC

APAC Media & Entertainment Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Market Drivers

      1. 4.4.1 Increasing Trends Around Personalization and Increased Digitalization

      2. 4.4.2 Significant Growth in Online Gaming, OTT, and Internet Advertising

      3. 4.4.3 Smart Utilization of Data Algorithms and AI Leading to Enhanced Digital Products and Services

    5. 4.5 Market Restraints

      1. 4.5.1 Significant Increase in Piracy Leading to Loss of Revenue

    6. 4.6 Assessment of Impact of COVID-19 on the Industry


    1. 5.1 Type

      1. 5.1.1 Business-to-business (B2B)

      2. 5.1.2 Book Publishing

      3. 5.1.3 Filmed Entertainment

      4. 5.1.4 Internet Access

      5. 5.1.5 Internet Advertising

      6. 5.1.6 Magazine Publishing

      7. 5.1.7 Music

      8. 5.1.8 Newspaper Publishing

      9. 5.1.9 Out-of-Home (OOH) Advertising

      10. 5.1.10 Radio

      11. 5.1.11 TV Advertising

      12. 5.1.12 TV Subscription and Licence Fees

      13. 5.1.13 Video Games and e-sports

    2. 5.2 Country

      1. 5.2.1 China

      2. 5.2.2 India

      3. 5.2.3 Japan

      4. 5.2.4 Thailand

      5. 5.2.5 Malaysia

      6. 5.2.6 South Korea

      7. 5.2.7 Indonesia

      8. 5.2.8 Australia

      9. 5.2.9 Rest of Asia Pacific


    1. 6.1 Company Profiles

      1. 6.1.1 Zee Entertainment Enterprises Limited

      2. 6.1.2 Sun TV Network Limited

      3. 6.1.3 Dish TV India Limited

      4. 6.1.4 China Media Group Co. Ltd

      5. 6.1.5 Shanghai Media & Entertainment Group (SMEG)

      6. 6.1.6 China Film Group Corporation

      7. 6.1.7 Shanghai Animation Film Studio (Shanghai Film Group Corporation)

      8. 6.1.8 DB Corp Ltd

      9. 6.1.9 HT Media Limited

      10. 6.1.10 BlueFocus Communication Group Co. Ltd

      11. 6.1.11 Eros International PLC

    2. *List Not Exhaustive


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APAC Media & Entertainment Market Research FAQs

The Asia-Pacific (APAC) Media and Entertainment Market is studied from 2018 - 2028.

The Asia-Pacific (APAC) Media and Entertainment Market is growing at a CAGR of 7.2% over the next 5 years.

Zee Entertainment Enterprises Limited, Sun TV Network Limited, Shanghai Media & Entertainment Group (SMEG) , DB Corp Ltd. , Eros International PLC are the major companies operating in Asia-Pacific (APAC) Media and Entertainment Market .

Asia-Pacific (APAC) Media and Entertainment Industry Reports

In-depth industry statistics and market share insights of the Asia-Pacific (APAC) Media and Entertainment Market sector for 2020, 2021, and 2022. The Asia-Pacific (APAC) Media and Entertainment Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Asia-Pacific (APAC) Media and Entertainment Market report PDF.

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