Asia-Pacific Life And Annuity Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Asia-Pacific Life and Annuity Insurance Companies. It is Segmented by Insurance Type (Individual Insurance, Annuity Insurance, Endowment Insurance, Juvenile Insurance, Whole Life Insurance, Medical Insurance, Other Insurance), Distribution Channel (Direct, Banks, Agents, and Other Distribution Channels), Geography (China, India, Singapore, and Rest Asia-Pacific). The Report Offers Market Size and Forecasts for the Asia-Pacific Life and Annuity Insurance Market in Value (USD) for all the Above Segments.

Asia-Pacific Life And Annuity Insurance Market Size

Asia-Pacific Life And Annuity Insurance Market Summary
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Study Period 2019-2029
Base Year For Estimation 2023
Market Size (2024) USD 1.22 Trillion
Market Size (2029) USD 1.42 Trillion
CAGR (2024 - 2029) 3.89 %
Market Concentration Low

Major Players

Asia-Pacific Life And Annuity Insurance Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Asia-Pacific Life And Annuity Insurance Market Analysis

The Asia-Pacific Life And Annuity Insurance Market size in terms of gross written premiums value is expected to grow from USD 1.22 trillion in 2024 to USD 1.42 trillion by 2029, at a CAGR of 3.89% during the forecast period (2024-2029).

Economic growth in Asia-Pacific economies is expected to be growing further in the forecast period. Also, the aging population is expected to support the growing demand for long-term investment, health, and retirement coverage. For life insurance, asset risk rises due to increasing allocations to higher-yielding non-traditional assets and widening currency mismatches. In regulation, tightening capital and asset liability management requirements could strengthen the industry's capacity to absorb sudden changes. The cost of claims continued to increase across all risk products as claims as a proportion of premiums increased by 4.3%. This trend was likely due to a wide range of factors for group lump sum insurance, including the impact of the decrease in premium volumes due to PMIF and PYSP without a corresponding change in operating expenses.

There was a negative impact of the pandemic on the Asia-Pacific Life and Annuity Insurance industry. While the social and medical consequences of the pandemic have been significant, the shock to the economy and markets is having a significant impact on life insurance and annuity companies. Interest rates and equity markets have declined, credit spreads have widened, and implied volatilities have increased. Each of these movements affected fixed income and equity investments, as well as the life and annuity products insurers sell, creating balance sheet and earnings volatility. Post-pandemic, the market experienced significant growth year-on-year. Digitalization, new mergers, and acquisitions, which happened post-pandemic, are propelling the market.

Asia-Pacific Life And Annuity Insurance Market Trends

Life Insurance is Dominating the Market

The life insurance market is larger than the annuity insurance market in the Asia-Pacific region, accounting for the largest percentage of the market's total value. The market has been showing an upward trend, witnessing the highest market share in the current year, and it is estimated to increase throughout the forecast period. Increasing awareness about life insurance in the major economies of Asia-Pacific has increased the demand for Life Insurance Products in the market. Asia-Pacific countries have favorable demographics and technology adoption that have given rise to insure tech solutions such as online applications and websites for purchasing life insurance products.

Asia-Pacific Life And Annuity Insurance Market: Life Insurance GWP in Asia-Pacific, In USD Billion, 2018-2022

China is Dominating the Asia-Pacific Life And Annuity Insurance Market

The gross written premiums for life insurance were the highest in Mainland China. China's life insurance market is relatively fragmented, and China's annual life insurance market growth was on the higher side, followed by Japan, India, Hong Kong, and Other nations. The Chinese life and annuity insurance market has experienced a golden age of growth in incremental term plans, prosperity, and rapid growth in premium rates. Commercial pension insurance products are designed to provide private pension annuity options aimed at improving the financial well-being of elderly individuals, with payments beginning at the age of 60. With rapid innovations and developments over the past few decades, China has become the dominant country in the Asia-Pacific region in the life and annuity insurance market.

Asia-Pacific Life And Annuity Insurance Market: Life Insurance GWP, By Country, In USD Billion, 2022

Asia-Pacific Life And Annuity Insurance Industry Overview

The Asia-Pacific life and annuity insurance market is highly competitive and fragmented nationwide, covering most life insurance segments. However, small to Mid-size companies are developing new attractive, customizable coverage and performance or usage-based insurance products to tap the markets. Also, vendors must test large volumes of user data to offer competitive pricing to their end-users. The key players include Nippon Life Insurance Company, Life Insurance Corporation of India, China Life Insurance Company, AIA Group, and Muang Thai Life Assurance Public Co. Ltd.

Asia-Pacific Life And Annuity Insurance Market Leaders

  1. Nippon Life Insurance Company

  2. Life Insurance Corporation of India

  3. China Life Insurance Company

  4. AIA Group

  5. Muang Thai Life Assurance Public Co. Ltd.

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Life And Annuity Insurance Market Concentration
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Asia-Pacific Life And Annuity Insurance Market News

  • October 2023: Fanhua Inc, an independent financial services provider in China, made a strategic partnership with Asia Insurance Co., Ltd, a wholly-owned subsidiary of Asia Financial Holdings Ltd. Together, the two companies formed two joint ventures: a life insurance brokerage company and an insurance technology company.
  • October 2023: Chubb Life Hong Kong and AEON credit service companies launched a distribution partnership to take advantage of cross-sector opportunities across the insurance and retail markets. Chubb provides property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The partnership will likely see Chubb Life’s insurance products become available on AEON’s online and offline platforms.

Asia-Pacific Life And Annuity Insurance Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Government Initiative is Expected to Drive the Growth of the Market

      2. 4.2.2 Increasing Awarness About Life and Annuity Insurane

    3. 4.3 Market Restraints

      1. 4.3.1 Strict Regulatory Landscape is Expected to Restrain the Growth of the Market

      2. 4.3.2 High Cost of Life and Annuity Insurance Products

    4. 4.4 Market Opportunities

      1. 4.4.1 Technological Integration of Insurance Platform

      2. 4.4.2 Customized Products According to Customers Need

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitutes

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Insights on Technology Innovation in the Market.

    8. 4.8 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Insurance Type

      1. 5.1.1 Annuity Insurance

      2. 5.1.2 Life Insurance

    2. 5.2 By Distribution Channel

      1. 5.2.1 Direct

      2. 5.2.2 Banks

      3. 5.2.3 Agents

      4. 5.2.4 Online

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Singapore

      4. 5.3.4 Australia

      5. 5.3.5 Rest Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 AIA Group

      2. 6.2.2 Nippon Life Insurance Company

      3. 6.2.3 Aviva Ltd.

      4. 6.2.4 Life Insurance Corporation of India (LIC)

      5. 6.2.5 Muang Thai Life Assurance Public Co. Ltd.

      6. 6.2.6 AMP Life Limited

      7. 6.2.7 Hong Leong Assurance Berhad

      8. 6.2.8 China Life Insurance Company

      9. 6.2.9 Samsung Life Insurance

      10. 6.2.10 Ping An Insurance

      11. 6.2.11 HDFC Life Insurance

      12. 6.2.12 Sun Life of Canada (Philippines) Inc.*

    3. *List Not Exhaustive
  7. 7. MARKET FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

*List Not Exhaustive
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Asia-Pacific Life And Annuity Insurance Industry Segmentation

Life Insurance seeks to provide an individual's family with a lump-sum fiscal payout when that individual dies; annuities act as safety nets by providing individuals with a lifetime of guaranteed income streams.

The Asia-Pacific life and annuity insurance market is segmented by insurance type, distribution channel, and by country. By insurance type, the market is segmented into annuity insurance and life insurance. By distribution channel, the market is segmented into direct, banks, agents, online, and other distribution channels. By geography, the market is further segmented into China, India, Singapore, and the Rest of Asia-Pacific.

The report offers market size and forecasts for the Asia-Pacific life and annuity insurance market in value (USD) for all the above segments.

By Insurance Type
Annuity Insurance
Life Insurance
By Distribution Channel
Direct
Banks
Agents
Online
Other Distribution Channels
By Geography
China
India
Singapore
Australia
Rest Asia-Pacific
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Asia-Pacific Life And Annuity Insurance Market Research FAQs

The Asia-Pacific Life And Annuity Insurance Market size is expected to reach USD 1.22 trillion in 2024 and grow at a CAGR of 3.89% to reach USD 1.42 trillion by 2029.

In 2024, the Asia-Pacific Life And Annuity Insurance Market size is expected to reach USD 1.22 trillion.

Nippon Life Insurance Company, Life Insurance Corporation of India, China Life Insurance Company, AIA Group and Muang Thai Life Assurance Public Co. Ltd. are the major companies operating in the Asia-Pacific Life And Annuity Insurance Market.

In 2023, the Asia-Pacific Life And Annuity Insurance Market size was estimated at USD 1.17 trillion. The report covers the Asia-Pacific Life And Annuity Insurance Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Life And Annuity Insurance Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia-Pacific Life And Annuity Insurance Industry Report

Statistics for the 2024 Asia-Pacific Life And Annuity Insurance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Life And Annuity Insurance analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Life And Annuity Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)