Asia-Pacific Frozen Bakery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Frozen Bakery Market is segmented By Product Type (Bread, Cakes & Pastries, Pizza Crust, Morning Goods, Other Product Types); By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Departmental Stores, Online Retailing and Other Distribution Channels) and Geography

Market Snapshot

Asia-Pacific Frozen Bakery Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 8.6 %

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Market Overview

Asia-Pacific frozen bakery market is projected to grow at a CAGR of 8.6 % during the forecast period (2020 - 2025).

  • The growth of the market studied is fuelled by hectic schedules and raising awareness on the nutritional facts amongst the Asian population, the frozen bakery market is growing considerably in recent times and is projected to continue growing in the forecast period.
  • Bakery products, such as bread being the most common food, factors such as availability, ease of use, product variation and quality demand of the buyers are the key factors that are leading frozen bakery suppliers to expand their chain across the region.

Scope of the Report

Asia Pacific frozen bakery market offers frozen bakery products in various forms including bread, cakes & pastries, pizza crust, morning goods, others. Each of these product types is retailed through supermarket/hypermarket, convenience stores, departmental stores, online retailing and other distribution channels.

By Product Type
Cakes and Pastries
Pizza Crust
Morning Goods
By Distribution Channel
Convenience Stores
Departmental Stores
Online Retailing

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Key Market Trends

India is the Fastest Growing Market

Owing to the busy lifestyle of consumers, there has been a rise in the popularity of convenient food products in India. This, in turn, has fuelled the rise in the growing popularity of frozen bakery products. Muffins, puffs, and other savory products are also gaining popularity as younger populations often visit independent bakeries to relish snacks. The market is expected to propel with growing global tourism, hospitality industry, and increasing demand for frozen bakery products, due to its convenience, as they offer instant service with retention of both freshness and quality as well. Consumer choice for nutritious and eye-appealing products with enhanced shelf life, without compromising the taste and quality has made industrialists switch from fresh to frozen bakery products. 

Asia-Pacific Frozen Bakery Market1

Frozen Bread is the Largest Market

Among all the frozen bakery products, frozen bread is the most often preferred product in Asia-Pacific countries. Bake off technology (BOT) is an umbrella term for all the technologies used for frozen bread development. One of the most preferred technologies used in the frozen bread development is Unfermented Frozen Dough (UFD), followed by Partially Baked Frozen Bread (PBF), and Partially Baked Unfrozen Bread (PBUB). UFD requires skilled personnel but produces products with quality comparable to scratch baking and requires at least 3 hours of time. Quality loss during storage is the major restraining factor associate with a fully baked frozen bread market.

Asia-Pacific Frozen Bakery Market2

Competitive Landscape

The market studied is highly fragmented, with the substantial presence of numerous global and regional players. The market consists of numerous players for retail and foodservice channels. The global companies have been actively involved in foodservice channels, in order to provide various frozen bakery products in ready-to-bake and ready-to-prove forms, which ease the process of making the final product. The increasing demand among the milddle calss population has been one of the driving factors for the expansion of various companies across regions, with the introduction of new and innovative products.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bread

      2. 5.1.2 Cakes and Pastries

      3. 5.1.3 Pizza Crust

      4. 5.1.4 Morning Goods

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Departmental Stores

      4. 5.2.4 Online Retailing

      5. 5.2.5 Others


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Lantmannen

      2. 6.4.2 General Mills, Inc.

      3. 6.4.3 McCain Foods Limited

      4. 6.4.4 Ajinomoto Co. Inc.

      5. 6.4.5 Conagra Brands, Inc.

      6. 6.4.6 Aryzta AG

      7. 6.4.7 Grupo Bimbo

      8. 6.4.8 Pasco Shikishima Corporation

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Frozen Bakery Market market is studied from 2016 - 2026.

The Asia-Pacific Frozen Bakery Market is growing at a CAGR of 8.6% over the next 5 years.

McCain Foods Limited, Lantmannen, Conagra Brands, Inc., Ajinomoto Co. Inc. , General Mills, Inc. are the major companies operating in Asia-Pacific Frozen Bakery Market.

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