Frozen Bakery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Frozen Bakery Market is Segmented into Product Type (Frozen Dough, Frozen Bread, Frozen Pizza Crust, Frozen Cakes and Pastries, and Other Product Types); End User (Foodservice Channels and Industrial Bakery); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in USD million for the forecast period for the above segments.

Frozen Bakery Market Size

Frozen Bakery Market Summary
Study Period: 2016 -2027
Fastest Growing Market: Asia-Pacific
Largest Market: Europe
CAGR: 5.6 %

Major Players

Frozen Bakery Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Frozen Bakery Market Analysis

The frozen bakery market is anticipated to record a CAGR of 5.6% over the forecast period.

Key factors contributing to the growth of frozen bakeries include a rising preference for convenient food and the popularity of specialty frozen bakery products. Intra-industry competitiveness is high and affects the market. The cake and pastry segment is on the rise in the frozen bakery products market. With the growing demand for premium and customized cakes, the overall cake market witnesses increased demand. The demand for healthy and convenient food that can be consumed instantly is on the rise due to the fast-paced lifestyle and the need for quick meals or snacks among adults. Frozen bakery products are considered to provide these benefits, as most of them can be cooked quickly for consumption. These factors propel the market growth.

On-the-go snacking is becoming extremely popular, especially among the working-class , teenagers, people living in hostels, and bachelors, due to their hectic lifestyles. Moreover, the on-the-go snacking concept is closely associated with the easy consumption and handling of products. Thus, the demand for frozen bakery products is increasing due to the linked convenience of consumption, aided by innovative flavors and ingredients and the taste preference of consumers. The frozen bakery industry is driven by the increasing demand for specialty goods, constituting functional ingredients. Oats, legumes, nuts, probiotics, cereals, and fortified margarine are some of the functional ingredients used to enhance the nutritional value of frozen bakery products. Almost every bakery product can be customized per the customer's needs and requirements. Thus, the flexibility and the ease of customization make the specialty frozen baked products market more lucrative. ​

Frozen Bakery Industry Segmentation

Frozen bakery products are long-lasting food products with a frozen shelf life ranging from 6 months to 18 months. They prevent the movement of water in the product by turning it into ice crystals, thereby preventing the microbiological degradation of food. The global frozen bakery market is segmented by product type, by end user, and by geography. Based on product type, the market is segmented into frozen dough, frozen bread, frozen pizza crust, frozen cakes and pastries, and other product types. Based on end users, the market is segmented into food service channels and industrial bakeries. The study also provides an analysis of emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers size and forecasts for the market studied in value in USD million for the above segments.

Product Type
Frozen Dough
Frozen Bread
Frozen Pizza Crust
Frozen Cakes and Pastries
Other Product Types
End User
Foodservice Channels
Industrial Bakery
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Frozen Bakery Market Trends

This section covers the major market trends shaping the Frozen Bakery Market according to our research experts:

Growing Demand for Ready-to-Bake Bakery Products

In line with their changing lifestyles, consumers are also working toward maintaining a healthier life. Owing to busy routines in line with increasing working shifts, consumers are looking for certain healthy, convenient, and light food, such as slices of bread, etc. Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long time. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOTs are unfermented frozen dough (UFD), partially-baked frozen bread (PBF), and partially-baked unfrozen bread (PBUF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food sector, especially for hotels and the catering industry. Pre-proofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products, like bread, rolls, and bagels, are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form. According to Agriculture and Agri-Food Canada, in 2021, 4.1 thousand metric tons of frozen baked goods were projected to be sold in retail. When compared to numbers predicted for 2020, this was an increase of 100 metric tons, and when compared to projections from 2017, it represents an increase of almost 8%.

Frozen Bakery Market: Frozen Baked Goods Sales Volume, in 1,000 Metric Tons,Mexico,2017-2021

Europe is the Largest Regional Market

Europe leads the bakery market globally, and so does its frozen bakery industry. The Western European frozen bakery products market is matured and saturated, as compared to the emerging markets of Eastern Europe, which are driving the sales of biscuits and bread, in particular, owing to the high demand for convenient food products. The European frozen bakery market is well-established in terms of the supply chain, product array, distribution channels, and consumer preferences. Innovation and new product developments are gaining prominence in the indulgence category, which includes cakes, pastries, and cookies. Co-operatives and industrial baking companies dominate the European frozen bakery market, especially due to their ability to produce high-quality and consistent part-baked products.

Frozen Bakery Market: Market Size (%), By Geography, Global, 2021

Frozen Bakery Industry Overview

The market studied is highly competitive in nature due to the presence of both domestic and international players. The major players in the industry include Europastry SA, General Mills, Inc., Conagra Brands, Inc., Aryzta AG, and Rhodes International, Inc. Key players are majorly focusing on product development and product innovation to meet consumers’ needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry. This will enable companies to maintain dominance over other players and ensure strong competition in the market.

Frozen Bakery Market Leaders

  1. Europastry SA

  2. General Mills, Inc.

  3. Conagra Brands, Inc.

  4. Aryzta AG

  5. Rhodes International, Inc.

*Disclaimer: Major Players sorted in no particular order

Frozen Bakery Market Concentration

Frozen Bakery Market News

  • In December 2022, Europastry SA announced the acquisition of global bakery manufacturer and distributor Dawn Foods which included its frozen bakery manufacturing business in Africa, Asia, the Middle East, Europe, and the Pacific. The deal included Dawn's manufacturing facility for frozen baked goods in Steenbergen, the Netherlands, research & development capabilities in Evesham, the United Kingdom, and all related client ties in the area that bought frozen goods manufactured by Dawn.
  • In November 2022, The first co-branded frozen pizza product from General Assembly Holdings Limited and Impossible Foods, the California-based company that creates plant-based meat was launched.
  • In July 2021, Dawn Food Products Inc. acquired Icopa, one of the largest distributors of bakery products. The strategy behind the acquisition is to strengthen distribution channels and manage the supply chain of the company. The company is also planning to enlarge its business using this strategy as it can offer its products to numerous consumers with quick turnaround times.

Frozen Bakery Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Frozen Dough

      2. 5.1.2 Frozen Bread

      3. 5.1.3 Frozen Pizza Crust

      4. 5.1.4 Frozen Cakes and Pastries

      5. 5.1.5 Other Product Types

    2. 5.2 End User

      1. 5.2.1 Foodservice Channels

      2. 5.2.2 Industrial Bakery

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Europastry SA

      2. 6.3.2 Aryzta AG

      3. 6.3.3 General Mills, Inc.

      4. 6.3.4 Conagra Brands, Inc.

      5. 6.3.5 Rhodes International, Inc.

      6. 6.3.6 Alpha Baking Company

      7. 6.3.7 Associated British Foods PLC

      8. 6.3.8 TreeHouse Foods Inc.

      9. 6.3.9 Little Lady Foods, Inc. (Miracapo Pizza Company)

      10. 6.3.10 Lantmännen (Lantmannen Unibake International)

    4. *List Not Exhaustive

**Subject to Availability
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Frozen Bakery Market Research FAQs

The Frozen Bakery Market market is studied from 2016 - 2027.

The Frozen Bakery Market is growing at a CAGR of 5.6% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Europastry SA, General Mills, Inc., Conagra Brands, Inc., Aryzta AG, Rhodes International, Inc. are the major companies operating in Frozen Bakery Market.

Frozen Bakery Industry Report

Statistics for the 2023 Frozen Bakery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Frozen Bakery analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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