Asia-Pacific Clean Label Ingredients Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Clean Label Ingredients market is Segmented by Ingredient Type (Color, Flavor, Starch and Sweetener, Preservative, and Other Ingredient Types), Application (Beverage, Bakery and Confectionery, Sauce and Condiment, Dairy and Frozen Dessert, and Other Applications), and Geography.

Market Snapshot

Asia-Pacific Clean Label Ingredients Market - Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.11 %

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Market Overview

The Asia-Pacific clean label ingredients market is forecasted to witness a CAGR of 7.11% during the forecast period (2020 - 2025).

  • Asia-Pacific is the only region in the world that consists of economically diverse consumer markets. Food consumption patterns in Asian countries have changed significantly with improved living standards. More consumers are exposed to a greater diversity of consumer products. Consumers have shown a higher demand for functional ingredient and clean products, thereby driving the market forward in the region.
  • The clean label ingredients market in countries like India is at a niche stage. But, there is an increased interest in biopreservation, aiming to extend the shelf life and enhancing food safety by using natural micro biota and/or antimicrobial compounds. The use of natural preservatives would enable bakeries in India to market the ‘clean label’ or ‘label friendly’ products.
  • The Asia-Pacific clean label ingredients market is thriving, due to its research capability. There is an increased focus on R&D, which allows the specialty food ingredient sector to comprehend and evolve innovatively.

Scope of the Report

The Asia-Pacific clean label ingredients market is segmented by ingredient type such that into color, flavor, starch and sweetener, natural preservative, and other ingredient types. These ingredients have an application in the industries such as beverage, bakery and confectionery, sauce and condiment, dairy and frozen dessert, and other applications. Regional analysis of the clean labelled ingredients market is also being included in the report, which is further divided into India, China, Australia, Japan, the Rest of Asia-Pacific.

By Ingredient Type
Flavors and Flavor Enchancers
Food Sweeteners
Other Ingredient Types
By Application
Bakery and Confectionary
Sauce and Condiment
Dairy and Frozen Dessert
Other Applications
By Country
Rest of Asia-Pacific

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Key Market Trends

Consumer Preference Toward Natural Food Ingredients

The Asian consumers now a days, have been an extra vigilent and conscious about the ingredients, which have been applied in their food products, so as to indulge themselves towards healthy and transparent food consumption practises. Considering this factor, there has been a significant increase in the demand for natural/organic food products among consumers in recent years in the Asian market.

Moroever, the consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients, such as colorants, flavors, texturizers, fat replacers, and sweeteners, owing to various research projects and bans introduced by governments. Therefore, these health issues have led the consumers shift toward natural additives, thereby driving the clean ingredients market in the Asia-Pacific region.

The government authorities, such as the WHO, FDA, EFSA, and FSSAI from India, have recognized the hazardous effects of the ingredients such as MSG (monosodium glutamate), BHA (butylated hydroxyanisole), Aspartame, etc. and therefore have laid down guidelines for the use of such ingredients in food products that food and beverage manufacturers must comply thus, increasing the consumption of clean ingredients further.

Asia-Pacific Clean Ingredients Market2

Increasing Demand for Clean Label Ingredients in India

The increasing role of social and mass media in the Indian market has led to the rise of issues like food safety, which has raised a concern in the consumers across the market regarding the authenticity of the food that they consume.

Moroever, the clean label ingredients market is also witnessing a rapid expansion, due to increasing consumption of processed foods and rising preference for ready-to-eat meals. Therefore, considering this, the clean label ingredients market in India is expected to register the highest growth rate of 7.46% of during the forecast period (2020-2025), as compared to the other Asia-Pacific countries.

Looking for attractive market opportunities, the local Indian manufacturer Arjuna Natural Extracts launched a range of preservatives that the company claims may appeal to the clean label food fixation of the millennials by combining herbal extracts with advanced technologies.

Asia-Pacific Clean Ingredients Market1

Competitive Landscape

The most active companies in the clean label ingredients in the Asia-Pacific region are, Firmenich SA, Chr. Hansen Holding A/S, DöhlerGroup, and Kerry Inc.

The international companies, in accordance with the growing clean label ingredients market in the developing regions, are acquiring domestic companies specializing in the requisite segments of the market.

For instance, in April 2019, Firmenich SA, a Switzerland based fragrance and flavor company acquired a majority of stake in VKL Seasoning Pvt Ltd, a seasonings and flavor company in India. The acquisition will help in broadening its capabilities in clean label ingredients in the region.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Ingredient Type

      1. 5.1.1 Colorants

      2. 5.1.2 Flavors and Flavor Enchancers

      3. 5.1.3 Food Sweeteners

      4. 5.1.4 Preservatives

      5. 5.1.5 Other Ingredient Types

    2. 5.2 By Application

      1. 5.2.1 Beverage

      2. 5.2.2 Bakery and Confectionary

      3. 5.2.3 Sauce and Condiment

      4. 5.2.4 Dairy and Frozen Dessert

      5. 5.2.5 Other Applications

    3. 5.3 By Country

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Positioning of the Players

    4. 6.4 Company Profiles

      1. 6.4.1 Chr. Hansen Holding A/S

      2. 6.4.2 Sensient Technologies Corporation

      3. 6.4.3 DohlerGroup

      4. 6.4.4 DDW, Inc.

      5. 6.4.5 Kerry Inc.

      6. 6.4.6 Givaudan

      7. 6.4.7 Firmenich SA

      8. 6.4.8 Cargill, Incorporated

    5. *List Not Exhaustive

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Frequently Asked Questions

The Asia-Pacific Clean Label Ingredients Market market is studied from 2016 - 2026.

The Asia-Pacific Clean Label Ingredients Market is growing at a CAGR of 7.11% over the next 5 years.

Chr. Hansen Holding A/S, Sensient Technologies Corporation, DöhlerGroup, Kerry Inc., DDW, Inc. are the major companies operating in Asia-Pacific Clean Label Ingredients Market .

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