Clean Label Ingredient Market - Growth, Trends, Covid-19 Impact, and Forecast (2022 - 2027)

Clean Label Ingredients Market is Segmented by Ingredient Type (Colorants, Flavors and Flavor Enhancers, Food Sweeteners, Preservative, Starch and Other Ingredient Types); Application (Beverage, Bakery and Confectionery, Sauce and Condiment, Dairy and Frozen Dessert, Meat and Meat Products, and Other Applications); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for Clean Label Ingredient (in USD million) for the above segments.

Market Snapshot

clean label ingredients market
Study Period: 2016-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.75 %

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Market Overview

The global clean label ingredients market is projected to grow at a CAGR of 6.75%, during the forecast period (2021-2026).

The COVID-19 pandemic had a significant effect on the clean label ingredient market. The buying behavior of consumers changed, the consumers had become more cautious about food than they usually do, and are eating healthier than usual. COVID-19 also has shifted the consumer’s perception of clean beyond labels or products. Consumers continue to maintain their focus on the clean label for at-home as well as out-of-home purchases, therefore this factor is further increasing the application of clean label ingredients in various food applications.

The market growth is attributed to the growing interest in identifying the ingredients present in the food and beverage products across the globe majorly among health-conscious consumers. Free-from products have been booming in the retail shelf spaces over the recent past across all formats.

The growing demand for transparent and natural ingredients targeted for kids has pushed the parents to prefer clean label ingredient-based foods for their children.

Scope of the Report

Clean label ingredients are those ingredients that are natural and minimally processed and contain no additives or preservatives. The clean label ingredients market report includes study on segmentation by ingredient type such as colorants, flavors and flavor enhancers, food sweeteners, preservatives, starch, and other ingredient types. By application, the market is segmented into beverage, bakery and confectionery, sauce and condiment, dairy and frozen dessert, meat and meat products, and other applications. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Ingredient Type
Flavors and Flavor Enchancers
Food Sweeteners
Other Ingredients
Bakery and Confectionary
Sauce and Condiment
Dairy and Frozen Dessert
Meat and Meat Products
Other Applications
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Increasing Government Involvement in Product Labeling

Due to the rising number of artificial products in the market, the government regulatory bodies of different countries are getting involved in labeling the products from different industries, for example, The Food and Drug Administration (FDA) is responsible for assuring that foods sold in the United States are safe, wholesome and properly labeled. Consumers are also becoming aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients owing to various research projects and bans introduced by governments. Food products bearing “free-from” claims are increasingly hitting the retail shelves and foodservice menus, globally. This is due to the increasing number of consumers becoming extremely conscious regarding the food and beverage products being consumed. Free-from artificial ingredient is one of the top free-from claims looked forward to by the consumers, pushing the manufacturers of food and beverage products to eliminate the use of such artificial ingredients.

heres ingredient growth

Asia-Pacific is the Fastest Growing Market

The Asia-Pacific clean label ingredients market is among the fastest growing market for clean label ingredients. The major reason for the fast moving market in Asia is the increasing living standards of the consumers. Consumers in the region are increasingly taking time to check the ingredient list of the product before purchasing. The increase in demand for convenience goods with clean labels is also a factor boosting the market. China is the largest market for clean label ingredients in the Asia-Pacific region. Key players are focusing on the Asia-Pacific region for promoting the benefits of clean label ingredients, due to high interest of consumers in healthy eating habits and increase in awareness on ingredients used in the food products. Moreover, several food service providers in the region, including several restaurants, are shifting toward the clean-label trend and away from artificial food additives, to meet the rising consumer demand, thus propelling the further application of clean label ingredients in the region.

clean label ingredients market growth

Competitive Landscape

The clean label ingredients market is a competitive market, which is dominated by the major players. The leading players, like Cargill Inc., Kerry Group plc, Ingredion, and Tate & Lyle, accounted for the major share of the global market. Cargill Inc. dominates the market with one of the highest market shares. The significant players are increasing their R&D investments and expanding their business, in order to maintain their position in the market studied. For instance, in August 2018, DuPont invested in its R&D team, referred to as a ‘clean-label hub’. Moreover, it was based out of Braband that may focus only on developing clean-label ingredients. Similary, Cargill Inc., one of the market leaders, have set up R&D centres in Minneapolis and Shanghai to offer innovative food ingredients.

Recent Developments

In 2021, Koninklijke DSM N.V. acquired First Choice Ingredients, which has built a leading position in the US taste market as a developer of clean label, fermented dairy, and dairy-based savory flavorings for taste and functional solutions across a wide range of applications. The acquired company ferments and blends a variety of natural dairy products with cultures and enzymes to create clean label taste solutions integrating sensory and functional benefits. The strategy behind the acquisition gives First Choice Ingredients access to DSM’s world-leading biotechnology toolbox, fermentation know-how, and global customer relationships. The major strategy behind the movement of Koninklijke DSM N.V. is to expand the company's business.

In2021, Cargill Incorporated launched SimPure rice flour which is a clean-label bulking agent that has a similar taste, texture, and functionality as maltodextrin. The new ingredient was officially unveiled by the company at the SupplySide West trade show. The major strategy behind this new innovation was to expand the company's product portfolio.

In 2020, Archer-Daniels-Midland Company has introduced two organic flours to its complementary range of organic and grain-based products, the strategy behind this innovation was to enable the capability of the company to the growing consumer demand for clean label products.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Ingredient Type

      1. 5.1.1 Colorants

      2. 5.1.2 Flavors and Flavor Enchancers

      3. 5.1.3 Food Sweeteners

      4. 5.1.4 Preservatives

      5. 5.1.5 Starch

      6. 5.1.6 Other Ingredients

    2. 5.2 Application

      1. 5.2.1 Beverage

      2. 5.2.2 Bakery and Confectionary

      3. 5.2.3 Sauce and Condiment

      4. 5.2.4 Dairy and Frozen Dessert

      5. 5.2.5 Meat and Meat Products

      6. 5.2.6 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill Inc.

      2. 6.4.2 Archer Daniels Midland Company

      3. 6.4.3 Corbion Inc.

      4. 6.4.4 Kerry Group PLC

      5. 6.4.5 Ingredion Incorporated

      6. 6.4.6 Tate & Lyle

      7. 6.4.7 Sensient Technologies

      8. 6.4.8 IFF (International Flavors & Fragrances Inc.)

      9. 6.4.9 Koninklijke DSM NV

      10. 6.4.10 Chr Hansen Holding A/S

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Clean Label Ingredient Market market is studied from 2016 - 2027.

The Clean Label Ingredient Market is growing at a CAGR of 6.75% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Archer-Daniels-Midland Company, Koninklijke DSM N.V., Cargill, Incorporated, Kerry Group plc, Ingredion Incorporated are the major companies operating in Clean Label Ingredient Market.

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