The Argentinian beverages market is a very prominent one in the country, as indicated by their rapidly increasing volumes sales. The market is estimated to register a CAGR of 11.1% during the forecasted period of 2018-2023. The main reason for the success is dependent on the perceived benefits of the water enhancer products compared to other beverages, and the superior flavor and taste it adds to simple water.
The importance of the consumption of water has deeply percolated in the increasingly health consciousness consumer base. The rise of income levels, urbanization, and the associated hectic lifestyles are a major boost for the water enhancer market in Argentina. Like many other developing nations, Argentina is also associated with low consumer awareness and market penetration, and this effect is further amplified by the relative newness of the products. The use of extensive marketing and consumer interaction is expected to provide long-term sustainability to the market. Water enhancers are trying to compete with the diet sodas segments, a major product line in the health drinks sector.
November 2017: The beverage maker announced the release of several limited-edition items last week, and included the new Pepsi Salted Caramel flavor that will only come in a 20-ounce container.
Major Players: Arizona Beverages USA, Cott Beverages, Dyla LLC, GNC, GVC Great Value Company, H.J.Heinz Company, Heartland LLC, ICEE Co., Kraft foods Inc., Nestle, Orange Crush Company, PepsiCo, Pioma Industries, Splash Corporation, Sunkist growers Inc., The Coca-Cola Company, The Gatorade Company Inc., and Wisdom Natural Brands, among others.
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
4. MARKET DYNAMICS
4.1.1 Rise in obese populations and subsequent rejection of carbonated drinks
4.1.2 Industrialization and mass production of beverages
4.1.3 High levels of water pollution
4.1.4 Improving standard of living
4.1.5 Increasing health awareness among people
4.2.1 Compliance with the Manufacturing practices
4.2.2 Poor infrastructure facilities
4.2.3 Safety concerns due to lack of scientific evidence
4.3.1 Technological advancements in beverage production
4.3.2 Identification of new active ingredients
4.3.3 High scope for application in health care industry
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Flavored drops
5.1.2 Energy drops
5.1.3 Fitness and workout Drops
18.104.22.168 Weight Management drinks
22.214.171.124 Skin-rejuvenating drinks
5.2 By Active Ingredient Type
5.3 By Source Type
5.3.3 Tea and Coffee
5.3.4 Coconut water
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 Arizona Beverages USA
7.2 Cott Beverages
7.3 Dyla LLC
7.5 GVC Great Value Company
7.6 H.J.Heinz Company
7.7 Heartland LLC
7.8 ICEE Co.
7.9 Kraft foods Inc.
7.11 Orange Crush Company
7.13 Pioma Industries
7.14 Splash Corporation
7.15 Sunkist growers Inc.
7.16 The Coca-Cola Company
7.17 The Gatorade Company Inc.
7.18 Wisdom Natural Brands