Market Size of Water Enhancer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 3.41 % |
| Fastest Growing Market | Asia |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Water Enhancers Market Analysis
The Water Enhancer Market is expected to register a CAGR of 3.41% during the forecast period.
- Consumers often prefer water enhancer products as they are convenient to use and carry. Additionally, they can turn normal drinking water into nutritious water by adding a small portion of the products. Consumers who avoid consuming processed and unhealthy beverages prefer these products to hydrate themselves with fortified water. They are fortified with nutrients and functional ingredients, and the consumption of water enhancers is increasing globally. Moreover, water enhancers replace functional beverages such as energy and sports drinks as they offer similar kinds of supplements to the consumer.
- With more consumers in the market focusing on health and fitness, preferring these products over energy drinks and sports drinks. Water enhancers infused with vitamins, minerals, and electrolytes that give an instant boost are preferred by consumers for their functional properties.
- People involved in sports and fitness tend to consume these products to boost their performance by hydrating with enhanced water. Moreover, water enhancers can be customized to consumers' preferences and tastes, positively influencing their overall sales.
- To cater to the demand, the players also offer flavored water enhancers to attract consumers in the market. In addition, leading players are introducing new and innovative flavors to broaden their existing consumer base.
- For instance, in August 2021, UpSpring LLC introduced the U.Siip range of water enhancers for pregnant and breastfeeding women. New U.Siip Water Enhancers combine four electrolytes into a refreshing drink mix to help with hydration. U.Siip comes in two plant-based flavors, Lemon Lime and Citrus Ginger. The company claims its products are vegan, dairy-free, gluten-free, and non-GMO, with no artificial colors, flavors, or sweeteners.
