Argentina represents the second largest, as well as the second fastest growing market for gluten-free food & beverage in South America. While dairy/dairy substitutes form the largest segment of gluten-free food & beverage in the region, with an estimated share of 24% in 2016, growth in demand is likely to be the fastest for gluten-free bread products, cookies, and snacks.
Wheat, barley, rye, and their derivatives are found to contain the protein called gluten, and individuals sensitive to it exhibit mild symptoms of intolerance such as chronic diarrhea and vomiting. However, there exists a sizeable population that shows typical symptoms of intolerance known as celiac disease. This is an inherited autoimmune disorder in which gluten damages the small intestine, with the only remedy for it being a strict gluten-free diet for life.
Gluten-free products demand in Argentina has now widened beyond medical needs (only celiac patients). The market has started to grow beyond people who were just need-based and into a lifestyle choice. The market for gluten-free products is highly competitive, with innovation in products being a major strategic approach adopted by leading players. This trend is likely to continue in the future, as the established set of players seek to garner increased market share.
The Argentina gluten-free food & beverage market is primarily segmented based on the type of food products. Bread products are the leading sub-segment in Argentina wherein gluten-free concept is intensively incorporated, followed by cookies and snacks.
Major players include Dr. Schar, General Mills Inc., Gallo Snacks, Macritas Nachos, H.J. Heinz Company, Smams, Patagonia, Kelkin Ltd, Merengo Libre, Noquis, Pamela's Products, Quinoa Corporation, Raisio PLC, and CeliGourmet.
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