Argentina E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Argentina E-commerce Market Trends and Insights

Peso Devaluation Bargain-Hunting From Overseas Consumers

A 54% peso adjustment in December 2023 positioned Argentine goods as global bargains, triggering a spike in foreign orders for electronics, footwear and digital services. The April 2025 lifting of most capital controls simplified currency settlement and invited a new cohort of international sellers to the Argentina e-commerce market. Narrower gaps between official and parallel exchange rates are reducing FX risk, and cross-border volumes through courier channels doubled in Q1 2025. Although currency effects gradually normalize, the short-term lift contributes the single-largest driver to forecast growth.

Fintech “Cuotas” Installment Plans Expanding Average Basket Values

The national appetite for deferred payments has deep roots, but platform-level integration of 3- to 12-month “cuotas” plans now embeds financing directly at checkout. Merchants report 35-45% higher ticket sizes and materially lower cart abandonment. Mercado Pago, MODO and bank wallets route real-time approval decisions, while BNPL specialists extend credit to thin-file consumers. Rising adoption beyond Buenos Aires is expected to support medium-term growth as economic stabilization eases default risk and speeds regulatory clearance for new credit products.

Same-Day Delivery Networks in Buenos Aires & Córdoba Enhancing Reliability

Investment in urban micro-hubs and AI-driven fleet routing lifted the on-time delivery rate from 30% in 2023 to 75% in 2025. The improvement tackles a long-standing trust gap that once discouraged high-frequency digital grocery orders. Logistics providers now pitch guaranteed 24-hour coverage for 80% of AMBA SKUs, and funding rounds for last-mile start-ups are aimed at scaling similar service levels in Mendoza and Rosario.

Micro-Import Duty Exemptions Fueling Cross-Border Orders

The Puerta a Puerta framework allows 12 tax-free imports annually for parcels up to USD 50 and now waives duties on shipments valued to USD 400. Relaxed weight limits and faster customs release streamline delivery by private couriers and have stimulated a surge in low-value fashion, cosmetics and hobby products entering the country. The regulatory incentive is front-loaded, hence the driver’s short duration.

Logistics Bottlenecks Beyond AMBA Elevating Reverse-Logistics Cost

Forty-six percent of national roads rate as poor, causing delivery windows in Tucumán or Salta to extend well past the 48-hour benchmark reached in the capital. Higher return freight for fashion and footwear erodes margins by up to 20%.^{[2]Cabify, “Logistics Service for Businesses,” cabify.com} Providers like Cabify Logistics are widening depot networks, yet meaningful cost parity with AMBA hinges on multiyear public infrastructure upgrades.

Inflation-Indexed Price Volatility Hindering Inventory Hedging

Although monthly CPI cooled to 2.7% at end-2024, historical memory of triple-digit inflation still shapes supplier contracts and consumer expectations. Retailers routinely adjust online‐list prices several times a month, complicating automated repricing tools and creating mismatches between reservations and settlement. Flash-sale tactics clear exposure, yet limit assortment depth until monetary stability fully restores planning confidence.^{[3]Administración Federal de Ingresos Públicos, “Puerta a Puerta – Envíos Internacionales,” afip.gob.ar}

Segment Analysis

By Business Model: B2B Digitalization Fuels Next-Wave Growth

The B2C segment controlled 88.03% of the Argentina e-commerce market in 2024, anchored by marketplace leaders and high consumer internet penetration. In contrast, B2B turnover is projected to climb at 16.2% CAGR, pushing its slice of Argentina e-commerce market size from single digits toward a material share by 2030. Mandatory e-invoicing and VAT transparency rules that took effect in 2025 are nudging procurement online, while SMEs adopt digitally integrated sourcing portals that compress lead times and lower administrative overhead.  

Platform providers are adding credit terms, bulk pricing and ERP connectors tailored for distributors and manufacturers. Mercado Libre Business and Tiendanube Empresas target Argentina e-commerce industry buyers with catalog management tools and financing that extends up to 90-day payment windows. Government promotion of supply-chain digitization under the MiPyME initiative further underpins adoption across the country’s 1.1 million small firms.

By Device Type: Mobile Commerce Becomes the Default Path-to-Purchase

Mobile accounted for 67.04% of sales in 2024 and is advancing 15.7% CAGR, widening its lead within the Argentina e-commerce market. Young shoppers complete entire journeys—discovery, comparison, payment—on low-bandwidth progressive web apps optimized for prepaid data plans. Biometric log-in elevates perceived security and shaves checkout friction.  

Desktop remains relevant in higher-ticket B2B carts where buyers download spec sheets and compare financing options. Yet share migration is clear: super-app ecosystems bundle rides, food delivery and retail into unified interfaces, further embedding shopping into daily mobile routines. This structural tilt supports a rising mobile component of Argentina e-commerce market size across the forecast horizon.

By Payment Method: Digital Wallets Drive Inclusion and Ticket Upsell

Cards still processed 47.12% of online payments in 2024, yet wallet penetration is climbing on a 22.3% CAGR path. Wallets knit together savings, credit and QR functionality, allowing unbanked users to bypass legacy rails. The resulting transaction certainty and instant settlement appeal to merchants who previously hesitated to serve cash customers online.  

The Argentina e-commerce market benefits as BNPL micro-loans extend affordability, with average order values jumping where two- and three-installment buttons surface at checkout. Interoperable QR standards mandated by the central bank reduce technical barriers and encourage wider wallet acceptance, accelerating wallet share at the expense of cards and cash-on-delivery.

Note: Segment shares of all individual segments available upon report purchase

By B2C Product Category: Electronics Lead, Food Outpaces

Consumer electronics held 30.06% of Argentina e-commerce market share in 2024, reflecting clear specifications and defensible pricing. Electronics merchants leverage “cuotas” financing and free returns to keep handset, laptop and console turnover brisk, buffering volume even during inflation spikes.  

Food and beverages post the fastest 18.3% CAGR, driven by quick-commerce models that promise sub-30-minute delivery from dark stores. Cold-chain expansion and real-time stock visibility overcome historical perishability hurdles. Apparel and footwear ride lower import tariffs announced in March 2025, while beauty brands harness influencer tutorials to push sampling kits via social checkout, deepening category diversification within overall Argentina e-commerce market size.

Geography Analysis

Buenos Aires Metropolitan Area anchors the Argentina e-commerce market, enjoying 15-20% higher penetration than the national average. Seventy-five percent of AMBA parcels now arrive within 48 hours, supported by dense micro-fulfillment nodes and bike-courier fleets. Elevated digital literacy and broad wallet adoption further push spend per user above other regions.  

Córdoba, Rosario and Mendoza form a second growth corridor as logistics corridors radiate outward. Córdoba’s central location attracts bulk-goods consolidation hubs, shrinking delivery times to adjacent provinces. Local start-ups tailor storefront templates and payment workflows for regional brands, bolstering merchant onboarding. Nonetheless, shipments to Northwest provinces still stretch five to seven days due to under-maintained highways, capping conversion rates despite rising mobile connectivity.  

Regional integration within Southern Cone trade lanes intensifies cross-border flows with Chile and Uruguay. Liberalized courier limits plus tariff exemptions on USD 400 orders enhance Argentina’s standing relative to Brazil and Mexico, making the Argentina e-commerce market a preferred landing zone for new Latin American roll-outs. Participation in WTO digital-trade discussions signals alignment with global norms and may unlock smoother data flows for payment authentication and fraud analytics.