Antioxidant Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Antioxidant beverages market is segmented By Type (Green Tea, Antioxidant-Rich Fruits and Vegetable-based Beverages, and Other Types), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores and Other Distribution Channels), and by Geography.

Antioxidant Beverages Market Snapshot

Antioxidant Beverages Market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 8.7 %

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Market Overview

The global antioxidant beverage market is projected to grow at a CAGR of 8.7% during the forecast period (2020-2025).

  • Consumer preference for healthy hydration and increased health consciousness has been a crucial factor driving the growth of the market. The different antioxidant beverages are also
    taking inititaives to increase awareness about the benefits associated with the consumption of antixidant bevrages. For instance, Bai Brands, the most popular antioxidant beverage in the market, has a webpage dedicated to explaining what antioxidants are.
  • The other factors inflencing the sales of antioxidnat beverages in the market includes various clean labell claims such as organically sourced, no added oeresrvatives. For instnace as American consumers increasingly search for clean-label, healthy ingredients/functional beverages, natural, plant-based antioxidants are taking more of the overall market share in the region.
  • Furthermore, owing to the large shelf space and availability of diversified product ranges across brands at one place, hypermarket/ supermarket remained the most preferred point of sale for antioxidant beverages in 2018

Scope of the Report

The three major types of antioxidant beverages studied in this report includes, green tea, antioxidant-rich fruits and vegetable-based beverages and other types. The distribution channels adopted by the manufactures to distribute their product offerings to a wide consumer base includes supermarkets/ hypermarkets, specialty Stores, online retail stores, and other distribution channels. The market is studied thoroughly for different countries under respective regions across the globe.

By Type
Green Tea
Antioxidant-Rich Fruits and Vegetable-Based Beverages
By Distribution Channel
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

The Growing Demand for Healthy Hydration

The progressive inclination of consumers toward health-oriented products has involved antioxidant beverages  as a requisite in the list. In addition, the sale promoting tag lines, such as “ready to drink”, “on the go” and other convenience factors, such as favorable packaging altogether served by beverages, further augments the demand for antioxidant beverages. The consumers have registered an increased consumption of antioxidant infused drinks offered by manufacturers such as Keurig Dr Pepper, Tohi Ventures LLC. and others over standard fruit juices and carbonated drinks in the past couple of years. In fact, a section of population prefers antioxidant drinks over traditional functional beverages. With consumers now increasingly aware of the health implications associated with soft drinks categories, concerned drinkers are frequently shunning vilified categories, in favor of healthier choices, such as antioxidant water,green tea and others. The trend of healthy hydration owes its success to the growing awareness towards antioxidant beverages

Antioxidant Beverage Market

North America Forms the Largest Market

 In the North American market, beverages are no longer viewed solely as a quick refreshment  rather they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on wellness, natural, and ‘free from’ claims. The consumer segments driving the growth of market include ageing consumers looking for vitality, millennial who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health.  Also, with declining sales of carbonated beverages primarily in Canada major giants, such as PepsiCo and Coco-Cola, have diverted their focus to growing categories like antioxidant infused fruit juices to cater to increasing demand of health ingredient-based drinks, which in turn has resulted in possession of the largest market share by the North American region.

Antioxidant Beverage Marke

Competitive Landscape

The leading players in the antioxidant beverages market such as Pepsico, Keurig Dr Pepper, Hain Celestial group and others enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. Companies need to have a strong focus on quality and this attribute plays a pivotal role in brand positioning. Most key players are based in the developed countries of North America and Europe, while their subsidiaries and branches are established in many Asia-Pacific countries. Since functional food and beverages has become a significant industry, antioxidant beverages have grown rapidly, and many firms have acquired smaller companies and local companies specializing in antioxidant beverage production. Companies are increasing their investments in R&D facilities and marketing, and expanding their distribution channels to maintain their position in the market and to offer innovative offerings across the world.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Green Tea

      2. 5.1.2 Antioxidant-Rich Fruits and Vegetable-Based Beverages

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Keurig Dr Pepper

      2. 6.4.2 Tohi Ventures LLC.

      3. 6.4.3 PepsiCo, Inc.

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 Hain Celestial Group (Celestial Seasonings)

      6. 6.4.6 Tata Global Beverage

      7. 6.4.7 Unilever

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Antioxidant Beverages Market market is studied from 2016 - 2026.

The Antioxidant Beverages Market is growing at a CAGR of 8.7% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Hain Celestial Group, PepsiCo, Inc., Tohi Ventures LLC., Keurig Dr Pepper, Unilever are the major companies operating in Antioxidant Beverages Market.

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