Anti-Counterfeit Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Anti-counterfeit Packaging Market is segmented by Technology (Trace and Track, Tamper-evident, Covert, Overt, and Forensic Markers), End User (Food and Beverages, Healthcare and Pharmaceuticals, Industrial and Automotive, Consumer Electronics, and Other End Users), and Geography.

Market Snapshot

Anti-Counterfeit Packaging Market Share
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 17.48 %
Anti-Counterfeit Packaging Market Companies

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Market Overview

The anti-counterfeit packaging market was valued at USD 5460 million in 2020, and is expected to reach USD 14053.33 million by 2026, witnessing a CAGR of 17.48% over the forecast period (2021-2026). The evolving regulatory landscape for the protection of authenticity of life-critical products, technological advancements in improving anti-theft measures, increasing diversity in the ongoing threats, and the need for brand protection, has been instrumental in fueling the growth of the anti-counterfeit packaging market.

  • The introduction of regulations, such as the Anti-counterfeiting Trade Agreement by the United States and the labeling and serialization measures by the EU Commission, is expected to positively impact the market in the developed economies over the forecast period.
  • In 2016, according to the International Trade Administration, the global value for counterfeit drugs was valued in between USD 75 - 200 billion, which is an indicator of a severe threat to the consumer’s health worldwide. The developing economies that are also known to be the major importers of drugs, are the most affected regions due to this trade.
  • Countries, such as China, India, South Korea, Brazil, and Turkey, have introduced procedures that is designed to tighten the supply chain security for the pharmaceuticals industry. Silicon dioxide-based tags are being used as it is affirmed by the US Food and Drug Administration as generally recognized as safe (GRAS) and is considered fit for human consumption.

Scope of the Report

Anti-counterfeiting packaging is incorporated to prevent imitation and it confirms the safety of the goods. These measurements are taken by companies to help them minimize losses due to counterfeiting, in-terms of revenue and loyalty. The counterfeiting industry is flourishing, and it is not only the consumer goods market that is affected. There has been an increase in the counterfeit prescription drugs, car parts, and technologies (such as cell phone batteries) which is flooding the market in future. 

By Technology
Trace and Track
Forensic Markers
By End User
Food and Beverage
Healthcare and Pharmaceuticals
Industrial and Automotive
Consumer Electronics
Other End Users
By Geography
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle-East & Africa
South Africa
United Arab Emirates
Rest of Middle-East & Africa

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Key Market Trends

Pharmaceuticals and Healthcare to Drive the Market Demand

  • Counterfeit pharmaceutical is one of the most lucrative sectors of the global trade in illegally copied goods. Fake drugs harm and even kill millions of people across the world. It inflicts serious damage on the brand names of big pharmaceutical manufacturers. 
  • Lifesaving drugs are also not free from the trade of fake medicines. In November 2017, the WHO estimated that fake medicine accounts for 10% in total of USD 300 billion in the pharmaceuticals industry, especially in low- and middle-income countries. 
  • The growing public use of online pharmacies, along with a new mass producer of counterfeit medicines, has widened the market for falsified drugs. According to the WHO, around 50% of the drugs for sale in the internet are estimated to be fake.
Anti-Counterfeit Packaging Market Size

Regulations Have Assisted North America to Hold Major Share

  • North America is one of the most significant markets in the anti-counterfeit packaging market. Increasing consumer demand for food and beverages, healthcare products, cosmetics, and electronics is expected to contribute extensively in the growth of this market.
  • Consumers are increasingly demanding for transparency, which results in a significant rise in the traceability of these products. The region has United States, whose counterfeit goods exceeds USD 1 trillion annually based on the value of goods seized by law enforcement, as per the Organization for Economic Cooperation and Development. The presence of refined anti-counterfeit regulation has helped the market in increasing its market share.
  • Thus, in order to cater to the growing demand, manufacturers are integrating innovative technologies in equipment with specific functionalities for efficient identification and tracking of products.
Anti-Counterfeit Packaging Market Trends

Competitive Landscape

The anti-counterfeit packaging market is moderately competitive. In terms of market share, few of the major players currently dominate the market. However, with innovative and sustainable packaging, many of the companies are increasing their market presence by securing new contracts by tapping new markets.

  • Feb 2019 - Zebra Technologies Corporation announced the acquisition of Temptime Corporation, a privately help temperature monitoring and mission-critical applications company in the in the healthcare industry.
  • May 2018 - CCL Industries Inc. acquired Nortec International Ltd, a private specialty manufacturer of high-performance labels and marking systems for the Israeli high technology sector, based near Tel Aviv, Israel, for approximately USD 9 million. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Booming E-commerce Industry

      2. 4.3.2 Increasing Focus of Manufacturers on Brand Protection

    4. 4.4 Market Restraints

      1. 4.4.1 High-initial Costs

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technology Snapshot


    1. 5.1 By Technology

      1. 5.1.1 Trace and Track

      2. 5.1.2 Tamper-evident

      3. 5.1.3 Covert

      4. 5.1.4 Overt

      5. 5.1.5 Forensic Markers

    2. 5.2 By End User

      1. 5.2.1 Food and Beverage

      2. 5.2.2 Healthcare and Pharmaceuticals

      3. 5.2.3 Industrial and Automotive

      4. 5.2.4 Consumer Electronics

      5. 5.2.5 Other End Users

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Brazil

        2. Argentina

        3. Rest of Latin America

      5. 5.3.5 Middle-East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Avery Dennison Corporation

      2. 6.1.2 CCL Industries Inc.

      3. 6.1.3 3M Company

      4. 6.1.4 E.I. Du Pont De Nemours and Company

      5. 6.1.5 Zebra Technologies Corporation

      6. 6.1.6 Sicpa Holding SA

      7. 6.1.7 AlpVision SA

      8. 6.1.8 Applied Dna Sciences Inc.

      9. 6.1.9 Uflex Limited

      10. 6.1.10 Authentix Inc.

      11. 6.1.11 Ampacet Corporation

      12. 6.1.12 PharmaSecure Inc.

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Anti-Counterfeit Packaging Market market is studied from 2018 - 2026.

The Anti-Counterfeit Packaging Market is growing at a CAGR of 17.48% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Avery Dennison Corporation, CCL Industries Inc., 3M Company, Zebra Technologies Corporation, E.I. Du Pont De Nemours and Company are the major companies operating in Anti-Counterfeit Packaging Market.

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