Africa Nutraceutical Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Africa Nutraceutical Procurement Market is Segmented by Product Type (Functional Food, Functional Beverages, and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels), and Geography (South Africa, Nigeria, Egypt, and Rest of Africa). For each segment, the market sizing and forecast have been done based on the value (in USD million).

Africa Nutraceutical Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Africa Neutraceutical Market Size

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Africa Nutraceutical Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 12.13 Billion
Market Size (2030) USD 18.90 Billion
CAGR (2025 - 2030) 9.28 %
Market Concentration Low

Major Players

Africa Nutraceutical Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Africa Nutraceutical Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Africa Neutraceutical Market Analysis

The Africa Nutraceutical Market size is estimated at USD 12.13 billion in 2025, and is expected to reach USD 18.90 billion by 2030, at a CAGR of 9.28% during the forecast period (2025-2030).

International health organizations, such as WHO, are encouraging consumers to strengthen their immune systems to prevent COVID-19. Various nutraceuticals are more popular for their immunity-boosting properties. Since vitamin C, zinc, and vitamin E are popular ingredients known for enhancing immunity, leading manufacturers are increasingly incorporating them into food, beverages, and supplements to tap into the market. The health trend has recently gained more momentum, giving rise to the entry of global players into the market. For instance, in 2020, Royal DSM, a leading science company in nutrition, the United Nations children's rights agency, United Nations Children's Fund (UNICEF), and Swiss-based nutrition think tank, Sight and Life, announced the extension of their cross-sector partnership, focusing on delivering better nutrition to at-risk children and mothers in South Africa until the end of 2021. The COVID-19 crisis is likely to accelerate trends that were already shaping the market, such as the rise of the middle class and the use of e-commerce.

The infant nutrition industry's growth and the demand for healthy and nutritious food and beverages are driving the nutraceutical market in Africa. Market accessibility and low economic conditions in the region restrain this market. Moreover, Egypt and South Africa are trying to adopt more plant-based nutraceuticals, which is a great opportunity in the African market.

The increasing incidence of non-communicable diseases and rising medical expenses, and an obligation to fortify foods by government agencies in the region, have been pushing the demand for nutraceuticals. Lifestyle changes and increased consumption of packaged foods are the major reasons for the increased prevalence of lifestyle-related diseases, such as cardiovascular diseases and diabetics, which is further boosting the demand for alternative healthy foods like functional foods in the region.

Africa Neutraceutical Industry Overview

The key multinational companies active in the region hold the major share of the market. Product innovations, technological advancements, partnerships, mergers, acquisitions, market expansions, and category expansions are the important strategies followed by market leaders. Some of the major players in the African nutraceutical market are Arla Foods, Nestle, Herbalife International of America Inc., Amway, and The Kellogg Company.

Suppliers are less in terms of ingredients, as most of the market is controlled by domestic suppliers in the region. Furthermore, the availability of trending ingredients in terms of consumer perspective and ingredients that align with regulations can only be sourced by specific market players.The increasing health awareness and labeling requirements have made the companies look for specific suppliers that provide quality raw materials.

Africa Neutraceutical Market Leaders

  1. Arla Foods

  2. Nestle

  3. Kellogg Co.

  4. Amway

  5. Red Bull Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Africa Nutraceutical Market Concentration
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Africa Neutraceutical Market News

  • In April 2021, Danone chose Wavemaker South Africa as the Agency of Record to handle its media buying, planning, and integrated channel strategy development in South Africa.
  • In March 2021, Kellogg's South Africa launched two delectable new flavors in its Granola range - Kellogg's Nutty Delight and Kellogg's Tropical Burst Granolas.
  • In April 2021, NESTLÉ NIDO 3+ announced its new and improved recipe, tailor-made for the nutritional needs of children aged between 3 and 5 years. The new and improved NESTLÉ NIDO 3+ recipe contains optimal levels of vitamin A, zinc, and iron, the most prevalent micronutrient deficiencies in this age group in South Africa.

Africa Neutraceutical Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Functional Food
    • 5.1.1.1 Cereal
    • 5.1.1.2 Bakery
    • 5.1.1.3 Confectionery
    • 5.1.1.4 Dairy
    • 5.1.1.5 Snacks
    • 5.1.2 Functional Beverages
    • 5.1.2.1 Energy Drinks
    • 5.1.2.2 Sports Drinks
    • 5.1.2.3 Fortified Food
    • 5.1.2.4 Dairy and Dairy Alternative Beverages
    • 5.1.3 Dietary Supplements
    • 5.1.3.1 Vitamins
    • 5.1.3.2 Minerals
    • 5.1.3.3 Botanicals
    • 5.1.3.4 Enzymes
    • 5.1.3.5 Fatty Acids
    • 5.1.3.6 Proteins
    • 5.1.3.7 Other Dietary Supplements
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Drug/Pharamacies
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 South Africa
    • 5.3.2 Nigeria
    • 5.3.3 Egypt
    • 5.3.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Arla Foods
    • 6.3.2 Nestle SA
    • 6.3.3 Herbalife International of America Inc.
    • 6.3.4 Amway International
    • 6.3.5 Kellogg Co.
    • 6.3.6 RedBull Corporation
    • 6.3.7 Danone
    • 6.3.8 Real Foods Group
    • 6.3.9 GlaxoSmithKline PLC
    • 6.3.10 The Coca-Cola Company
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

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Africa Neutraceutical Industry Segmentation

Nutraceutical products have physiological benefits, protect against chronic diseases, improve health, delay the aging process, and increase life expectancy. The African nutraceutical market is segmented by product type, distribution channel, and geography. The market sizing and forecast have been done for each segment based on the value (in USD million).

By Type Functional Food Cereal
Bakery
Confectionery
Dairy
Snacks
Functional Beverages Energy Drinks
Sports Drinks
Fortified Food
Dairy and Dairy Alternative Beverages
Dietary Supplements Vitamins
Minerals
Botanicals
Enzymes
Fatty Acids
Proteins
Other Dietary Supplements
By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Drug/Pharamacies
Online Retail Stores
Other Distribution Channels
By Geography South Africa
Nigeria
Egypt
Rest of Africa
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Africa Neutraceutical Market Research FAQs

How big is the Africa Nutraceutical Market?

The Africa Nutraceutical Market size is expected to reach USD 12.13 billion in 2025 and grow at a CAGR of 9.28% to reach USD 18.90 billion by 2030.

What is the current Africa Nutraceutical Market size?

In 2025, the Africa Nutraceutical Market size is expected to reach USD 12.13 billion.

Who are the key players in Africa Nutraceutical Market?

Arla Foods, Nestle, Kellogg Co., Amway and Red Bull Corporation are the major companies operating in the Africa Nutraceutical Market.

What years does this Africa Nutraceutical Market cover, and what was the market size in 2024?

In 2024, the Africa Nutraceutical Market size was estimated at USD 11.00 billion. The report covers the Africa Nutraceutical Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Africa Nutraceutical Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Africa Nutraceutical Industry Report

Statistics for the 2025 Africa Nutraceutical market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Nutraceutical analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.