Africa Nutraceutical Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Africa Nutraceutical Procurement Market is Segmented by Product Type (Functional Food, Functional Beverages, and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels), and Geography (South Africa, Nigeria, Egypt, and Rest of Africa). For each segment, the market sizing and forecast have been done based on the value (in USD million).

Africa Neutraceutical Market Size

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Africa Nutraceutical Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 11.10 Billion
Market Size (2029) USD 17.31 Billion
CAGR (2024 - 2029) 9.28 %
Market Concentration Low

Major Players

Africa Nutraceutical Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Africa Neutraceutical Market Analysis

The Africa Nutraceutical Market size is estimated at USD 11.10 billion in 2024, and is expected to reach USD 17.31 billion by 2029, growing at a CAGR of 9.28% during the forecast period (2024-2029).

International health organizations, such as WHO, are encouraging consumers to strengthen their immune systems to prevent COVID-19. Various nutraceuticals are more popular for their immunity-boosting properties. Since vitamin C, zinc, and vitamin E are popular ingredients known for enhancing immunity, leading manufacturers are increasingly incorporating them into food, beverages, and supplements to tap into the market. The health trend has recently gained more momentum, giving rise to the entry of global players into the market. For instance, in 2020, Royal DSM, a leading science company in nutrition, the United Nations children's rights agency, United Nations Children's Fund (UNICEF), and Swiss-based nutrition think tank, Sight and Life, announced the extension of their cross-sector partnership, focusing on delivering better nutrition to at-risk children and mothers in South Africa until the end of 2021. The COVID-19 crisis is likely to accelerate trends that were already shaping the market, such as the rise of the middle class and the use of e-commerce.

The infant nutrition industry's growth and the demand for healthy and nutritious food and beverages are driving the nutraceutical market in Africa. Market accessibility and low economic conditions in the region restrain this market. Moreover, Egypt and South Africa are trying to adopt more plant-based nutraceuticals, which is a great opportunity in the African market.

The increasing incidence of non-communicable diseases and rising medical expenses, and an obligation to fortify foods by government agencies in the region, have been pushing the demand for nutraceuticals. Lifestyle changes and increased consumption of packaged foods are the major reasons for the increased prevalence of lifestyle-related diseases, such as cardiovascular diseases and diabetics, which is further boosting the demand for alternative healthy foods like functional foods in the region.

Africa Neutraceutical Market Trends

This section covers the major market trends shaping the Africa Nutraceutical Market according to our research experts:

Emerging Trends for Health and Wellness

The shifting consumer trends are also encouraging nutraceutical manufacturers to develop new products to meet consumer preferences. With the growing inclination toward physical fitness, several health clubs and fitness centers have come up recently. The growth of these establishments is one of the factors that may drive the nutraceutical market during the forecast period. Africa has one of the fastest-growing obesity rates globally, largely due to a growing urbanized population having desk jobs and Western-influenced food choices. The number of diabetic patients in Africa is expected to rise from 12.1 million to 24 million by 2030. The African Development Bank predicts that chronic conditions, such as hypertension, obesity, and cancer, will account for nearly half of the deaths within a decade. This factor resulted in a significant increase in the number of Africans joining fitness clubs.

Africa Nutraceutical Market - Number of HealthFitness Clubs, Africa, by Country, 2020

South Africa Leads the Overall Market

The South African nutraceuticals market is primarily driven by changing consumer lifestyles and preferences. Due to the rising prevalence of non-communicable chronic diseases and increasing health awareness associated with the consumption of functional foods, consumers are including nutraceuticals in their regular diet, thus boosting the sales of nutraceuticals. The rising demand for preventive healthcare is one of the major factors driving the nutraceuticals market. Nutraceuticals contain antioxidants, probiotics, and polyunsaturated fatty acids, which help manage health issues like obesity, cancer, cholesterol, arthritis, and diabetes. The nutraceutical market is lifestyle-driven. The increasing concerns about physical health and leading a healthy lifestyle are driving the nutraceutical market. The increasing fitness trend is catching up with other regions and driving sales of nutraceuticals. The surging demand for natural sweeteners is also expected to drive the growth of the African nutraceutical market. Sweeteners contain no or low-calorie content. Thus, they are used in producing sports and energy drinks by manufacturers in the regional market.

Africa Nutraceutical Market, Market Share (%), By Country, Africa, 2021

Africa Neutraceutical Industry Overview

The key multinational companies active in the region hold the major share of the market. Product innovations, technological advancements, partnerships, mergers, acquisitions, market expansions, and category expansions are the important strategies followed by market leaders. Some of the major players in the African nutraceutical market are Arla Foods, Nestle, Herbalife International of America Inc., Amway, and The Kellogg Company.

Suppliers are less in terms of ingredients, as most of the market is controlled by domestic suppliers in the region. Furthermore, the availability of trending ingredients in terms of consumer perspective and ingredients that align with regulations can only be sourced by specific market players.The increasing health awareness and labeling requirements have made the companies look for specific suppliers that provide quality raw materials.

Africa Neutraceutical Market Leaders

  1. Arla Foods

  2. Nestle

  3. Kellogg Co.

  4. Amway

  5. Red Bull Corporation

*Disclaimer: Major Players sorted in no particular order

Africa Nutraceutical Market Concentration
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Africa Neutraceutical Market News

  • In April 2021, Danone chose Wavemaker South Africa as the Agency of Record to handle its media buying, planning, and integrated channel strategy development in South Africa.
  • In March 2021, Kellogg's South Africa launched two delectable new flavors in its Granola range - Kellogg's Nutty Delight and Kellogg's Tropical Burst Granolas.
  • In April 2021, NESTLÉ NIDO 3+ announced its new and improved recipe, tailor-made for the nutritional needs of children aged between 3 and 5 years. The new and improved NESTLÉ NIDO 3+ recipe contains optimal levels of vitamin A, zinc, and iron, the most prevalent micronutrient deficiencies in this age group in South Africa.

Africa Neutraceutical Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Functional Food

        1. Cereal

        2. Bakery

        3. Confectionery

        4. Dairy

        5. Snacks

      2. 5.1.2 Functional Beverages

        1. Energy Drinks

        2. Sports Drinks

        3. Fortified Food

        4. Dairy and Dairy Alternative Beverages

      3. 5.1.3 Dietary Supplements

        1. Vitamins

        2. Minerals

        3. Botanicals

        4. Enzymes

        5. Fatty Acids

        6. Proteins

        7. Other Dietary Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Drug/Pharamacies

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 South Africa

      2. 5.3.2 Nigeria

      3. 5.3.3 Egypt

      4. 5.3.4 Rest of Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Arla Foods

      2. 6.3.2 Nestle SA

      3. 6.3.3 Herbalife International of America Inc.

      4. 6.3.4 Amway International

      5. 6.3.5 Kellogg Co.

      6. 6.3.6 RedBull Corporation

      7. 6.3.7 Danone

      8. 6.3.8 Real Foods Group

      9. 6.3.9 GlaxoSmithKline PLC

      10. 6.3.10 The Coca-Cola Company

    4. *List Not Exhaustive


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Africa Neutraceutical Industry Segmentation

Nutraceutical products have physiological benefits, protect against chronic diseases, improve health, delay the aging process, and increase life expectancy. The African nutraceutical market is segmented by product type, distribution channel, and geography. The market sizing and forecast have been done for each segment based on the value (in USD million).

By Type
Functional Food
Functional Beverages
Energy Drinks
Sports Drinks
Fortified Food
Dairy and Dairy Alternative Beverages
Dietary Supplements
Fatty Acids
Other Dietary Supplements
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography
South Africa
Rest of Africa
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Africa Neutraceutical Market Research FAQs

The Africa Nutraceutical Market size is expected to reach USD 11.10 billion in 2024 and grow at a CAGR of 9.28% to reach USD 17.31 billion by 2029.

In 2024, the Africa Nutraceutical Market size is expected to reach USD 11.10 billion.

Arla Foods, Nestle , Kellogg Co., Amway and Red Bull Corporation are the major companies operating in the Africa Nutraceutical Market.

In 2023, the Africa Nutraceutical Market size was estimated at USD 10.16 billion. The report covers the Africa Nutraceutical Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Nutraceutical Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Africa Nutraceutical Industry Report

Statistics for the 2024 Africa Nutraceutical market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Nutraceutical analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Africa Nutraceutical Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)