Africa Nutraceutical Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Africa Nutraceutical Market is segmented By Product Type (Functional Food, Functional Beverages, and Dietary Supplements) and By Geography (South Africa, Nigeria, Egypt, and Rest of Africa)

Market Snapshot

Africa Nutraceutical Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.05 %

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Market Overview

Africa Nutraceutical Market is projected to register a CAGR of 6.05% during the forecast period 2020-2025.

  • The infant nutrition industry growth and the demand for healthy and nutritious food and beverage are the major drivers for the nutraceutical market’s growth in Africa.
  • Market accessibility and low economic conditions in the region restrain this market. Moreover, countries, such as Egypt and South Africa, are trying to adopt more plant-based nutraceuticals, which is a great opportunity in the African market.

Scope of the report

 Africa Nutraceutical Market is segmented by product type and gepgraphy. On the basis of product type, the market is segmented into Functional Food, Functional Beverage, Dietary Supplements. The functional food segment is further sub-segmented into Cereal, Bakery and Confectionery, Dairy, Snacks, Other Functional Foods and the functional beverages segment is further sub-segmented into Energy Drinks, Sports Drinks, Fortified Juice, Dairy and Dairy Alternative Beverages, and Other Functional Beverages. The Dietary Supplements segment is further sub-segmented into Vitamins, Minerals, Botanicals, Enzymes, Fatty Acids, Proteins, and Other Dietary Supplements. On the basis of geography, the report offers analysis of the nutraceutical market in South Africa, Nigeria, Egypt, Rest of Africa.

Product Type
Functional Food
Bakery and Confectionery
Other Functional Foods
Functional Beverages
Energy Drinks
Sports Drinks
Fortified Juice
Dairy and Dairy Alternative Beverages
Other Functional Beverages
Dietary Supplements
Fatty Acids
Other Dietary Supplements
South Africa
Rest of Africa

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Key Market Trends

Emerging trend for Health and Wellness

Sports drinks are gaining popularity amongst the individuals and athletes who are involved in physical fitness activity. Millennial population drives the market as they are showing a keen interest in sports, inclination towards fitness, more buying capacity and willing to purchase healthy products. The shift in consumer trend is also encouraging the nutraceutical  manufacturers to evolve new products which meet the consumer interest. The growing inclination of people towards physical fitness, the number of health clubs and fitness centers have come up in the recent past. The growth of these establishments is one of the propelling drivers for the nutraceutical market during the forecast period.


South Africa Leading the Market

Nutraceutical  market is a lifestyle-driven market. The increasing concerns about physical well-being and leading a healthy lifestyle is a major growth driver for the nutraceutical  market. Moreover, the increasing fitness trend is catching up with other regions and driving sales numbers for the market. The surging demand for natural sweeteners is also expected to drive the growth of the nutraceutical  African market, owing to the no or low content of calories in the sweeteners used in the tailoring of the sports drink and energy drinks by the manufacturers in the regional market.


Competitive Landscape

The major multinational companies active in the region are holding the major share of this market. Product innovations, technological advancements, partnerships, mergers, acquisitions, market expansion and categories’ expansion are the major market strategies followed by the market leaders. Some of the major players in the Africa Nutraceutical Market are Arla Foods, Nestle, Herbalife International of America Inc., Amway, Kellogg Co. among others.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Functional Food

        1. Cereals

        2. Bakery and Confectionery

        3. Dairy

        4. Snacks

        5. Other Functional Foods

      2. 5.1.2 Functional Beverages

        1. Energy Drinks

        2. Sports Drinks

        3. Fortified Juice

        4. Dairy and Dairy Alternative Beverages

        5. Other Functional Beverages

      3. 5.1.3 Dietary Supplements

        1. Vitamins

        2. Minerals

        3. Botanicals

        4. Enzymes

        5. Fatty Acids

        6. Proteins

        7. Other Dietary Supplements

    2. 5.2 Geography

      1. 5.2.1 South Africa

      2. 5.2.2 Nigeria

      3. 5.2.3 Egypt

      4. 5.2.4 Rest of Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Arla Foods

      2. 6.3.2 Nestle SA

      3. 6.3.3 Herbalife International of America Inc.

      4. 6.3.4 Amway International

      5. 6.3.5 Kellogg Co.

      6. 6.3.6 RedBull Corporation

      7. 6.3.7 Danone


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Frequently Asked Questions

The Africa Nutraceutical Market market is studied from 2016 - 2026.

The Africa Nutraceutical Market is growing at a CAGR of 6.05% over the next 5 years.

Arla Foods, Nestle, Herbalife International of America Inc., Amway are the major companies operating in Africa Nutraceutical Market.

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