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The Africa and Middle East Airbag Systems Market is Segmented by Component Type (Airbag Module, Crash Sensors, Monitoring Unit and Others), by Vehicle Type (Passenger Cars and Commercial Vehicle), Coating Type (Neoprene Coated, Non-Coated, and Silicon Coated) and by Country
The Africa and Middle East Airbag Systems Market is projected to grow with a CAGR of more than 6 % during the forecast period.
The Africa and Middle East Airbag Systems Market report covers a detailed study on the latest trends and innovations in the market which is Segmented by Component Type (Airbag Module, Crash Sensors, Monitoring Unit and Others), by Vehicle Type (Passenger Cars and Commercial Vehicle), Coating Type (Neoprene Coated, Non-Coated, Silicon Coated and Others) and Country. Along with the major players, their strategies, innovations, technological advancements and financials are also covered in the report.
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In terms of road safety Africa is one of the worst hit regions in the world. According to WHO report, in 2018, the continent registered a road-traffic mortality rate of 26.6 deaths per 100,000 inhabitants. South Africa continues to experience around 14,000 road deaths every year, making it among the countries that have the highest traffic death rate in the world.
There is a lack of regulations especially in African countries which makes airbag systems mandatory for vehicles in the region.
In 2017 Global NCAP and AA South Africa launched #SaferCarsforAfrica in Cape Town, with the first independent crash test assessment of some of South Africa’s most popular compact and small cars. In the third round of the initiative in 2019, the results are better from the first edition of the initiative from 2017 but there is still some scope of improvements for the car makers in the country. The results showed reasonable safety performance for adult occupants, the vehicles’ child occupant protection was revealed to be poor.
The Saudi Standards, Metrology and Quality Organization (SASO) in 2017, made it compulsory for the car manufacturers to install frontal airbags in the vehicles, with an aim to improve vehicle safety, particularly in the light of increased horrific accidents.
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Despite a decrease in sales figures in the year 2019, South Africa maintains its position as the largest car market in the region. During the year 2019, the factors that are affecting the market are subdued macro-economic environment, pressure on consumers’ disposable income and fragile business and consumer confidence.
The country has many big OEMs present in its territory and the automobiles sector plays an important role in the GDP of the country. Many big players like BMW, Volkswagen, Toyota, Renault, Nissan and Ford manufacture vehicles in South Africa for fulfilling the local demand and for exports. Many of these players are making sizeable investments in the country, leading to a further increase in production and are launching new products which are equipped with more safety equipment like airbags and ABS, which can save lives during travel.
For instance, in June 2020, Ford Launched new Ford Figo Freestyle in the south African market, in two variants. The trend model has the basic safety features like ABS braking, Driver and passenger airbag while the Titanium version is equipped with basic safety features along with side and curtain airbags.
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The Africa and Middle East Airbag SystemsMarket is fragmented, with many players accounting for a small market share. Some of the prominent companies in Africa and Middle East Airbag Systems Market are Autolive Inc., Continental AG, Hyundai Mobis, Denso, Bosch and others. The major players in the region are introducing new vehicles equipped with more safety features to gain more market share.
In September 2019, Ford launched its new Ford Escort model in Middle East region, which is smarter, safer and more fun to drive than its rivals, the Ford Escort is also more fuel efficient. The vehicle is equipped with comprehensive range of safety features including an advanced six-airbag restraint system, the Escort has garnered a full five-star safety rating in its crash test assessment program.
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Component Type
5.1.1 Airbag Module
5.1.2 Crash Sensors
5.1.3 Monitoring Unit
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicle
5.3 Coating Type
5.3.1 Neoprene Coated
5.3.3 Silicone Coated
6.1 Africa & Middle-East Airbag System Market
6.1.1 South Africa
6.1.3 United Arab Emirates
6.1.4 Saudi Arabia
6.1.5 Rest of Region
7. COMPETITIVE LANDSCAPE
7.1 Vendor Market Share
7.2 Company Profiles
7.2.1 Autolive Inc.
7.2.2 Robert Bosch GmbH
7.2.3 Continental AG
7.2.4 Delphi Automotive Plc
7.2.5 Denso Corporation
7.2.6 Takata Corporation
7.2.7 Toyoda Gosei Co. Ltd.
7.2.8 TRW Automotive
7.2.9 Hyundai Mobis Co. Ltd.
7.2.10 Key Safety Systems
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
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