The sweetener market has been estimated to have the highest demand and also has the fastest growth in African countries. Therefore, to meet the industrial and consumer needs, the production of sugar in the African region has been increased significantly. The sugar, especially the liquid sugar has a robust application due to the ease in the consistency in production processes such as for dissolving, filtering, and others, which is achieved by employing liquid sugar, which is otherwise difficult to achieve using the granular or powder form. However, the growing health concerns associated with artificial sweeteners such as aspartame and saccharin are driving consumers' interest in natural sweeteners. Steviol glycosides mainly drive the growth in the natural high-intensity sweeteners space followed by monk fruit extract of mogroside V. Similarly, stevia is also seeing a major demand in the natural sweeteners category.

South Africa is expected to have the fastest growth in the African market owing to the increasing demand for processed and convenience foods in the region. The large demand for processed food in the country is due to the growing population of working-class people, urbanization, and improved household income. Moreover, the region is experiencing significant development in terms of new product launches and innovations. Furthermore, the increasing knowledge regarding the health concerns of the customers, regarding the adverse health effects of artificial ingredients has triggered the growth of the clean-label ingredient present in the food & beverage products. Therefore, the manufacturers present in the country are adopting the strategy of incorporating clean label functional additives, thus boosting the overall growth of the demand for the food additives market.