Africa Entertainment and Telecommunication Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Africa Entertainment and Telecommunication Market is Segmented by Telecommunication Services Type (voice (fixed and Mobile), Data (fixed and Mobile)) and by Country. The Market Sizes and Forecasts are Provided Regarding Value (USD) for all the Above Segments.

Africa Entertainment and Telecommunication Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Africa Entertainment And Telecommunication Market Size

Africa Entertainment And Telecommunication Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 66.61 Billion
Market Size (2030) USD 86.80 Billion
CAGR (2025 - 2030) 5.44 %
Market Concentration Medium

Major Players

Africa Entertainment And Telecommunication Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Africa Entertainment And Telecommunication Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Africa Entertainment And Telecommunication Market Analysis

The Africa Entertainment And Telecommunication Market size is estimated at USD 66.61 billion in 2025, and is expected to reach USD 86.80 billion by 2030, at a CAGR of 5.44% during the forecast period (2025-2030).

With most African markets projected to grow online video revenues, the region's digital consumption growth is among the highest in the world. A large youth population, fast-improving mobile connectivity, and a flood of new streaming platforms into the market will drive this growth. As a result, the digital share of the video revenue will increase, resulting in the growth of the entertainment market in Africa.

  • Africa has a young and rapidly growing population, which presents a unique market driver for the entertainment and telecommunication industry. With the increasing youth population, there is a growing demand for entertainment content and communication services. Additionally, rising disposable income levels among the middle-class population in Africa contribute to increased spending on entertainment and telecommunication services.
  • According to the United Nations, Africa has the youngest population in the world, with over 60% of its population below the age of 25. This young demographic presents a significant market driver as the youth are avid consumers of entertainment content and early adopters of new telecommunication technologies. The demand for mobile data, streaming services, gaming, and social media platforms is on the rise, creating opportunities for the industry to cater to this growing consumer base.
  • The African Development Bank reports that Africa's middle-class population is expanding, with a significant increase in disposable income levels. This rise in disposable income translates into increased spending on entertainment and telecommunication services. Consumers are willing to invest in high-quality content, mobile data plans, broadband connections, and value-added services, driving the growth of the entertainment and telecommunication market in Africa.
  • The rapid expansion of mobile technology and digital transformation is another unique market driver in Africa. Mobile penetration rates are increasing, and the continent is witnessing a mobile-first approach, where smartphones and mobile devices are the primary means of accessing entertainment and communication services. The digital transformation of various industries, including media and telecommunications, is driving the demand for innovative content and connectivity solutions.
  • Furthermore, in recent years, a shift in trend has been observed in the African region, wherein through the sale and leaseback agreements of mobile towers with tower companies, telcos are moving toward the asset-light or Mobile Virtual Network Operator (MNVO) model. In a nutshell, MVNOs are wireless communications services provider that does not own the wireless network infrastructure over which it provides services to their customers. Airtel and MTN are among the two major telco service providers leading the trend in the African region.
  • In many parts of Africa, access to reliable and affordable internet connectivity remains a challenge. Infrastructure gaps, including limited broadband coverage and inadequate network infrastructure, hinder the expansion of Internet services. Additionally, high data costs and low-income levels in certain regions make internet access unaffordable for a significant portion of the population.
  • According to the International Telecommunication Union (ITU), as of 2020, Africa's internet penetration rate stood at around 39.3%. While this indicates progress, it also highlights the digital divide within the continent, with significant variations in internet access between countries and urban-rural areas. Limited internet connectivity inhibits the adoption of entertainment and telecommunication services that heavily rely on internet access.
  • In some regions, the lack of adequate telecommunications infrastructure, including reliable power supply and fiber-optic networks, poses challenges to expanding internet connectivity. Remote and underserved areas often face geographical barriers that make it difficult and costly to extend infrastructure and provide reliable internet services. These infrastructure challenges impede the availability and quality of internet connectivity required for entertainment and telecommunication services.
  • COVID-19 restrictions, such as social distancing measures and the closure of cinemas and theaters, prompted a significant increase in the consumption of digital content and streaming services. People sought entertainment options at home, leading to a rise in the demand for movies, TV shows, music streaming, and other forms of digital entertainment.
  • Various digital platforms experienced a surge in user engagement and adoption during the pandemic. For instance, local and international streaming platforms, such as Showmax, Netflix, and Disney+, reported increased viewership in Africa. These platforms catered to the growing demand for entertainment content, providing a wide range of movies, TV shows, documentaries, and original programming. There has also been an impact of the Russia-Ukraine war on the overall ecosystem.

Africa Entertainment And Telecommunication Industry Overview

The media & entertainment market landscape is highly competitive and consists of some of the prominent players leading across the industry. In terms of market share, some of the major players currently dominate the market. However, with the advancement in the emerging network technology (5G) across the OTT services, new players are increasing their market presence thereby expanding their business footprint across the region.

  • October 2023 - Sony Ventures launched a USD10M fund to invest in African entertainment startups through the Sony Innovation Fund: Africa. This fund will support the growth of entertainment businesses in Africa.
  • July 2023 - Pan-African telecoms provider MTN Group has set to invest USD 3.5 billion (R65 billion) in Nigeria over the next five years. Africa’s largest mobile network operator, MTN, has been calling for partnerships for progress across Africa. The company wants to partner for progress with nation-states and twin its aspirations with its host countries.

Africa Entertainment And Telecommunication Market Leaders

  1. 264 Cru

  2. Sony Music

  3. Iflix

  4. MTN Nigeria Communications PLC

  5. Safaricom

  6. *Disclaimer: Major Players sorted in no particular order
Africa Entertainment And Telecommunication Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Africa Entertainment And Telecommunication Market News

  • November 2023 - MTN South Africa has paid the Independent Communications Authority of South Africa (ICASA) R1.9 billion to settle outstanding spectrum fees. While ICASA granted MTN and other telecom companies, such as Vodacom and Telkom, until October 2023 to pay their bills, MTN said it would make its R1.9 billion payment to expand the country's spectrum deployment in the second half of 2023. 

Africa Entertainment & Telecommunication Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Market Drivers
    • 4.4.1 Rise in Disposable Income
    • 4.4.2 Improvement in Technology and Internet Network Access
  • 4.5 Market Restraints
    • 4.5.1 Issues Such as Piracy, Laws and Regulations, and Concerns Relating to Fraud During Gaming Transactions
  • 4.6 Assessment of Impact of Covid-19 on the Industry

5. MARKET SEGMENTATION

  • 5.1 By Platform
    • 5.1.1 PC
    • 5.1.2 Smartphone
    • 5.1.3 Tablets
    • 5.1.4 Gaming Console
    • 5.1.5 Downloaded/Box PC
    • 5.1.6 Browser PC
  • 5.2 By Geography
    • 5.2.1 Nigeria
    • 5.2.2 Ethipia
    • 5.2.3 Egypt
    • 5.2.4 Morocco
    • 5.2.5 Kenya
    • 5.2.6 Algeria
    • 5.2.7 Zimbabwe

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Gamesole
    • 6.1.2 Kuluya
    • 6.1.3 Chopup
    • 6.1.4 Kucheza
    • 6.1.5 Kagiso Interactive
    • 6.1.6 Nyamakop
    • 6.1.7 Celestial Games
    • 6.1.8 Clockwork Acorn
    • 6.1.9 Atos
    • 6.1.10 Arista Networks
    • 6.1.11 Broadcom Inc.
    • 6.1.12 Cisco Systems
    • 6.1.13 Dell Technologies
    • 6.1.14 Hewlett Packard Enterprise
    • 6.1.15 Huawei
    • 6.1.16 IBM Corporation
    • 6.1.17 NetApp
    • 6.1.18 Arup Group
    • 6.1.19 Callaghan Engineering
    • 6.1.20 Etix Everywhere
    • 6.1.21 Lupp Group
    • 6.1.22 ABB
    • 6.1.23 Eaton Corporation
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Africa Entertainment And Telecommunication Industry Segmentation

As consumers become more digital, their media, entertainment consumption, and purchase habits have also evolved from multi-tasking while watching TV to accessing information via multiple devices. This brings challenges and opportunities around the distribution and consumption of both print and digital content for companies across this industry. The user experience and their engagement with the media industry are still the primary business objectives while investing in this sector.

The Africa entertainment and telecommunication market is segmented by telecommunication services type (voice (fixed and mobile), data (fixed and mobile)) and by country. The market sizes and forecasts are provided regarding value (USD) for all the above segments.

By Platform PC
Smartphone
Tablets
Gaming Console
Downloaded/Box PC
Browser PC
By Geography Nigeria
Ethipia
Egypt
Morocco
Kenya
Algeria
Zimbabwe
Need A Different Region or Segment?
Customize Now

Africa Entertainment & Telecommunication Market Research FAQs

How big is the Africa Entertainment And Telecommunication Market?

The Africa Entertainment And Telecommunication Market size is expected to reach USD 66.61 billion in 2025 and grow at a CAGR of 5.44% to reach USD 86.80 billion by 2030.

What is the current Africa Entertainment And Telecommunication Market size?

In 2025, the Africa Entertainment And Telecommunication Market size is expected to reach USD 66.61 billion.

Who are the key players in Africa Entertainment And Telecommunication Market?

264 Cru, Sony Music, Iflix, MTN Nigeria Communications PLC and Safaricom are the major companies operating in the Africa Entertainment And Telecommunication Market.

What years does this Africa Entertainment And Telecommunication Market cover, and what was the market size in 2024?

In 2024, the Africa Entertainment And Telecommunication Market size was estimated at USD 62.99 billion. The report covers the Africa Entertainment And Telecommunication Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Africa Entertainment And Telecommunication Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Africa Entertainment and Telecommunication Industry Report

Statistics for the 2025 Africa Entertainment And Telecommunication market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Entertainment And Telecommunication analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.