Africa Energy Drink Market Forecasted for (2018 - 2023)

Africa Energy Drink Market Forecasted for (2018 - 2023)

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The energy drink market for Africa is projected to grow at a CAGR of 2.8% in the forecast period (2018-2023).

Africa Energy Drink Market Dynamics

Rising demand for convenience beverages and changing lifestyle in Africa are the major drivers for the growth of energy drinks. The middle-class market is expanding and local manufacturers are more focused on building their own community to bring growth in the market and the country.

Allegations on health hazards and requirement of proper labeling on the packaging are restraining the market. Certain opportunities that drive the market are innovations in the communities by entrepreneurs and innovations to address the health and safety concerns.

Africa Energy Drink Market Segmentation

Energy drinks with caffeine hold the major market share in Africa. The packaging of energy drinks play a vital role in the market and from the past few years cans have been the major market share holder. With regard to the availability to customer, sales and distribution channels such as convenience stores (with 50% share), supermarkets and mass merchandisers play a critical role.

Key Players in the African Energy Drink Market

South Africa is the major growing market for the local as well as the international companies like Mofaya Energy Drinks, Red Bull, Coca-Cola and Monster Beverage Corporation

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Volume of the Africa Energy drink market
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.


1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Market Definitions

2. Research Approach and Methodology

                2.1 Introduction

                2.2 Research Design

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering & Econometric Modeling

                                2.4.4 Expert Validation

3. Key Findings of the Study

4. Market Overview

                4.1 Introduction

5. Market Dynamics

                5.1 Drivers

                                5.1.1 Growing Demand for Convenience Beverage Segment

                                5.1.2 Rising Consumer Demand for Energy Drink

                                5.1.3 Demand Coming From Millennial Population

                                5.1.4 Alternatives to Traditional Supplements

                5.2 Constraints

                                5.2.1 Allegations on Potential Health Hazards

                                5.2.2 New Beverage Categories Creating Slump for Energy Drinks

                                5.2.3 Demand for Consumption Limit to be Specified on Labels

                5.3 Opportunities

                                5.3.1 Condition Specific Product Offerings

                                5.3.2 Innovations to Address Health and Safety Concerns

                5.4 Porter's Five Forces Analysis

                                5.4.1 Bargaining Power of Suppliers

                                5.4.2 Bargaining Power of Buyers

                                5.4.3 Threat of New Entrants

                                5.4.4 Threat of Substitute Products and Services

                                5.4.5 Degree of Competition

6. Market Segmentation

                6.1 By Segment Types

                                6.1.1 Drinks

                                6.1.2 Shots

                                6.1.3 Mixers

                6.3 By Packaging

                                6.3.1 Bottles (Pet)

                                6.3.2 Cans

                                6.3.3 Glass Bottles

                                6.3.4 Others

                6.4 By Sales Channel

                                6.4.1 Convenience Stores

                                6.4.2 Supermarkets/Hypermarkets

                                6.4.3 Mass Merchandisers

                                6.4.4 Food Services/ Sports Nutrition Chain

                                6.4.5 Vending

                                6.4.6 Others

7. Competitive Landscape

                7.1 Mergers & Acquisitions

                7.2 Joint Ventures

                7.3 New Product Launches

                7.4 Most Active Companies in the Past Five Years

                7.5 Market Share Analysis

8. Company Profiles

                8.1 Red Bull

                8.2 Monster Beverage Corporation

                8.3 Rock Star Inc

                8.4 Coca-Cola

                8.5 PepsiCo

                8.6 TNT Energy Drink

                8.7 National Beverage Corp

                8.8 Dr. Pepper Snapple Group

                8.9 Living Essentials

                8.10 Vital Beverages Pvt. Ltd.

                8.11 Cloud 9

                8.12 Extreme Drinks Co

                8.13 Mountain Fuel Co

                8.14 Otsuka Holdings

                8.15 TC Pharmaceutical Industries

9. Appendix

                9.1 Abbreviations

                9.2 Sources

                9.3 Bibliography

                9.4 Disclaimer

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