Market Insights

The African agricultural films market is expected to grow at a slower pace at a CAGR of 4.6% over 2017-2022.  Agricultural films are used extensively for soil protection, greenhouse farming, and mulching. The benefits derived include reduced soil erosion and compaction, temperature control, nutrient conservation, seed germination, weed control and protection against UV rays etc.

Market Dynamics

Agricultural films are treated as a modern day application used in many innovative agricultural practices. Focus on the improvement of agricultural productivity in the advent of shrinking farmland and expanding population are the main reasons behind the commercialization of this specialty product. The popularity of greenhouse agriculture and modern day farming practices necessitates the use of agricultural films in the region. Product innovation that includes ultraviolet (UV) blocking, NIR blocking, fluorescent and ultra-thermic films would help the market to penetrate further over the forecast period.

Market Segmentation

Depending on the need and topography, various types of films are applied viz., low-density polyethylene, linear low-density polyethylene, high-density polyethylene, ethyl vinyl acetate (EVA)/ethylene butyl acrylate (EBA) and reclaims etc. Linear low-density and low-density polyethylenes together have the majority of market share. By application, the market is segmented into greenhouse, silage, and mulch; out of these, mulching is leading with 40% of the regional market share.

The regional market growth is driven by South Africa and Egypt. The growing cultivable lands and adoption of technology in the fields may help in better penetration of the industry in the region.

Key Industry Players

The African market for agricultural films is highly fragmented with many regional and local players’ involved. Major companies operating in the regional market with considerable market share are:

• BP Industries
• Britton Group
• BASF
• AEP Industries Inc.
• AB Rani Plast Oy

Investment in R&D for product innovation is the major strategy followed by market players.

Key Deliverables in the Study

• Market analysis for the Africa agricultural films market, with region specific assessments and competition analysis on national and regional scales.
• Market definition along with the identification of key drivers and restraints.
• Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a national and regional scale.
• Extensively researched competitive landscape section with profiles of major companies along with their market shares
• Identification and analysis of the macro and micro factors that affect the Africa agricultural films market on both national and regional scales.
• A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
• Wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
• Insights into the major countries/regions in which this industry is growing and identifying the regions still untapped.