Protein Water Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Protein Water Market Analysis
Protein Water Market is projected to grow at a CAGR of 5.5% over the forecast period.
With higher disposable income and growing urbanization, premium products have greater global demand. There is significant growth in the tourism industry, and the influx of tourists influences product placement on most supermarket/hypermarket shelves attracting buyers and enhancing protein water sales. Protein water is protein-enriched water that has gained consumer popularity for convenience, perceived health benefits, and improved flavor over tap water. There are increasing concerns regarding various health problems such as digestive issues, weight gain, heartburn, etc., due to which consumers prefer healthier options like protein water.
One of the key factors driving the global market is the dual purpose offered by protein water, as a thirst-quencher, as well as a requisite protein nutrient provider (46 grams for women and 56 grams for men) in this sedentary lifestyle followed by millenniums and baby boomers. The rapid consumer shift toward a healthy lifestyle, by regularly eating nutritious food and exercising, is expected to increase the demand for protein water. Furthermore, it provides a good supplement to other artificial food beverages with inferior nutritional value, so providing athletes with a whole health benefit in a single package. The rapid consumer shift towards a healthy lifestyle coupled with the growing awareness regarding the benefits of protein water, increasing the market demand.
Protein Water Market Trends
Increased Participation in the Sports Activities
The surge in the number of middle-aged and geriatric populations engaged in sports activities has further fueled the protein water market growth. With the growing participation of athletes in health and fitness centers, there is more and more demand for sports nutrition products. Athletes seek to gain advantages such as strengthening of the immune system, muscle healing, and recovery, improved energy levels, decreased muscle tiredness and soreness, and injury prevention from the sports nutrition products, boosting the growth of the protein water. According to the Census and Statistics Department of Hong Kong, in 2021, more than 709,241 participants were recorded to take part in recreation and sports programs in Hong Kong.
Furthermore, protein water is a healthy package for its consumers, as it provides extra health benefits and nutrients in a bottle of water for the value of the money. It acts as a good supplement to other artificial food drinks with lower nutritional value. In January 2021, Costco via Protein2o came up with protein-based water offering 70 calories, two grams of carbs, and one gram of sugar per serving. The product comes in a wide variety of naturally-infused fruity flavors such as Orange, Mango, Strawberry, and Watermelon. In a nutshell, protein water is providing a total health benefit to consumers in a single package. Thus, an increase in fitness enthusiasts, growing health and fitness centers, athletes seeking health benefits products, and the prevalence of lifestyle diseases are expected to boost the growth of the protein water market.
North America Holds a Prominent Share in The Market
The rising obesity level has led to an increase in instances of cardiovascular disorders, owing to high cholesterol among consumers in the region. The factors such as growing awareness regarding the consumption of protein water owing to the rise in the incidence of consumers towards healthy eating habits are among the major factor projected to impel the growth of the protein water market. This is one of the key factors impacting the demand for the protein-based beverages industry in the North American region. According to the World Health Organisation, 72.83% share of the population of North America is overweight.
Furthermore, the consumption of dietary supplements is expected to increase in the region, owing to the increased consumer awareness about the health benefits associated with the consumption of protein-based water drinks. According to Agriculture and Agri-Food Canada, in 2022, per capita consumption of enhanced water in the United States amounted to approximately 7.5 liters. The demand for ready-to-eat, easy-to-carry, all-in-one products, such as protein water that offer a complete package of nutrients, is increasing in the region owing to the busy lifestyle of consumers and the binge habit of unhealthy eating.
Protein Water Industry Overview
The protein water market is highly competitive, attributed to the number of small players involved in the country and regional marketplace. Some globally renowned companies in the market include Arla Foods amba, Molecule Beverages Ltd., Protein2o Inc., Glanbia PLC, and Vyomax Nutrition Limited. The key players competing for major market shares and small regional players are catering to a small region, to gain market shares on the other end. Key players are scattered across all the regions with the majority of them based in North America and Europe. The key strategies adopted by the players to maintain competitiveness in the market are expansions, innovations, and new product launches.
Protein Water Market Leaders
Arla Foods amba
Molecule Beverages Ltd.
Protein2o Inc.
Glanbia PLC
Vyomax Nutrition Limited
*Disclaimer: Major Players sorted in no particular order
Protein Water Market News
- In July 2022, Mumbai-based Aquatein (Athlex Beverages Private Limited), India's first protein water brand launched three new products. Through its strategic offline partnerships, the brand is all set to roll out 1200 direct points of sales and also launch the brand internationally through strategic local partnerships in the Middle East and North Africa (MENA) region.
- In April 2022, the United Kingdom's flavored protein water brand, Vieve, expanded its portfolio with the launch of a new range of vegan protein waters. The range is available in two flavors: Wild Cherry and Peach & Orange. The vegan beverages contain 10g of protein, zero sugar, and 50 calories per bottle.
- In August 2021, Vita Coco's parent company All Market Inc. launched a new line of protein-infused waters called PWR LIFT. It is a line of zero-sugar flavored waters with 10 grams of whey protein per 16.9 oz PET bottle. All four flavors that are namely lemon-lime, orange mango, berry strawberry, and blueberry pomegranate contain 50 calories each and no added juice.
Protein Water Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Flavored
5.1.2 Unflavored
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Channels
5.2.4 Others
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Arla Foods amba
6.3.2 Glanbia PLC (Optimum Nutrition, Inc.)
6.3.3 Vyomax Nutrition Limited
6.3.4 Molecule Beverages Ltd.
6.3.5 Protein2o Inc.
6.3.6 Aquatein
6.3.7 Fizzique, LLC
6.3.8 Agropur Inc. (BiPro USA)
6.3.9 Richmond Enterprises Holdings Limited (Bodiez Protein Water)
6.3.10 Miami Bay Beverage, LLC (Trimino)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Protein Water Industry Segmentation
Protein water is made by combining protein powder such as whey protein isolate or soy protein and water. The protein water market is segmented by type, distribution channel, and geography. Based on the type, the market is segmented into flavored and non-flavored protein water. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online channels, and other distribution channels. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The report offers market size and forecasts in value (USD million) for the above segments.
| Type | |
| Flavored | |
| Unflavored |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Channels | |
| Others |
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Protein Water Market Research FAQs
What is the current Protein Water Market size?
The Protein Water Market is projected to register a CAGR of 5.5% during the forecast period (2024-2029)
Who are the key players in Protein Water Market?
Arla Foods amba, Molecule Beverages Ltd., Protein2o Inc., Glanbia PLC and Vyomax Nutrition Limited are the major companies operating in the Protein Water Market.
Which is the fastest growing region in Protein Water Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Protein Water Market?
In 2024, the North America accounts for the largest market share in Protein Water Market.
What years does this Protein Water Market cover?
The report covers the Protein Water Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Protein Water Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Protein Water Industry Report
Statistics for the 2024 Protein Water market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Protein Water analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
