Protein Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Global Protein Water Market is segmented by origin, by type (flavored & non-flavored protein water), by distribution channel (supermarket/hypermarket, convenience stores, online channel and others), and by geography.

Protein Water Market Size

protein water market
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.5 %

Major Players

protein water market forecast

*Disclaimer: Major Players sorted in no particular order


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Protein Water Market Analysis

The global protein water market is growing at a CAGR of 5.5% over the forecast period (2020-2025). 

  • One of the key factors driving the global market is the dual purpose offered by protein water, as a thirst-quencher, as well as a requisite protein nutrient provider (46 gram for women and 56 grams for men) in this sedentary lifestyle followed by millenniums and baby boomers. The rapid consumer shift toward a healthy lifestyle, by regularly eating nutritious food and exercising, is expected to increase the demand for protein water.
  • In 2015, the market for protein water was ranked third in the United States in terms of the number of products in the category of energy, protein, and muscle recovery drinks.

Protein Water Industry Segmentation

The global protein water market is segmented by type into flavored and non-flavored protein water; and by distribution channel into supermarket/hypermarket, convenience stores, online channel and others. The regional analysis of the market is also included. Also, the study provides an analysis of the protein water market in the markets across the globe, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Type
By Distribution Channel
Convenience Stores
Online Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Protein Water Market Trends

This section covers the major market trends shaping the Protein Water Market according to our research experts:

Protein Water Demand Has Been Driven By the Sports Nutrition Sector

Protein water is a healthy package for its consumers, as it provides extra health benefits and nutrients in a bottle of water for the value of the money. It acts as a good supplement to other artificial food drinks with lower nutritional value. In a nutshell, protein water is providing a total health benefit to the consumers in a single package. The demand for protein diets has increased drastically in recent years, owing to the changing consumer lifestyle and growing health awareness. Protein water helps in enhancing consumers’ immunity and preventing health deterioration, by improving nutrition absorption. It also helps in recovering from fatigue and maintaining a healthy living by improving the immune system.
protein water market trends

North America Projected to Dominates The Global Market

The rising obesity level has led to an increase in instances of cardiovascular disorders, owing to high cholesterol among consumers in the region, and this is one of the key factors impacting the demand for protein-based in the beverages industry in the North American region. Furthermore, the consumption of dietary supplements is expected to increase in the region, owing to the increased consumer awareness about the health benefits associated with the consumption of protein-based water drinks. The demand for ready-to-eat, ease to carry, all-in-one products, such as protein water that offers a complete package of nutrients, is increasing in the region owing to the busy lifestyle of consumers and the binge habit of unhealthy eating.

protein water industry

Protein Water Industry Overview

The global protein water market is competitive. The market has key players competing for major market shares and small regional players are catering to a small region, in order to gain market shares on the other end. Key players are scattered across all the regions with majority of them based in North America and Europe. The key strategies adopted by the players to maintain competitiveness in the market are expansions, innovations, and new product launches.

Protein Water Market Leaders

  1. Arla Foods amba

  2. Optimum Nutrition, Inc.

  3. Vyomax Nutrition

  4. Molecule Beverages Ltd.

  5. Protein2o Inc.

*Disclaimer: Major Players sorted in no particular order

Arla Foods amba, Optimum Nutrition, Inc., Vyomax Nutrition, Molecule Beverages Ltd.,  Protein2o Inc., Aquatein, Drink Fizzique,  BiPro USA

Protein Water Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Flavored

      2. 5.1.2 Unflavored

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Channels

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Arla Foods amba

      2. 6.4.2 Optimum Nutrition, Inc.

      3. 6.4.3 Vyomax Nutrition

      4. 6.4.4 Molecule Beverages Ltd.

      5. 6.4.5 Protein2o Inc.

      6. 6.4.6 Aquatein

      7. 6.4.7 Drink Fizzique

      8. 6.4.8 BiPro USA

    5. *List Not Exhaustive

**Subject to Availability
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Protein Water Market Research FAQs

The Protein Water Market is studied from 2018 - 2028.

The Protein Water Market is growing at a CAGR of 5.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Arla Foods amba, Optimum Nutrition, Inc., Vyomax Nutrition, Molecule Beverages Ltd., Protein2o Inc. are the major companies operating in Protein Water Market.

Protein Water Industry Report

Statistics for the 2023 Protein Water market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Protein Water analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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