Protein Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Protein Water Market is segmented by origin, by type (flavored & non-flavored protein water), by distribution channel (supermarket/hypermarket, convenience stores, online channel and others), and by geography.

Market Snapshot

protein water market
Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

5.5 %

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Market Overview

The global protein water market is growing at a CAGR of 5.5% over the forecast period (2020-2025). 

  • One of the key factors driving the global market is the dual purpose offered by protein water, as a thirst-quencher, as well as a requisite protein nutrient provider (46 gram for women and 56 grams for men) in this sedentary lifestyle followed by millenniums and baby boomers. The rapid consumer shift toward a healthy lifestyle, by regularly eating nutritious food and exercising, is expected to increase the demand for protein water.
  • In 2015, the market for protein water was ranked third in the United States in terms of the number of products in the category of energy, protein, and muscle recovery drinks.

Scope of the Report

The global protein water market is segmented by type into flavored and non-flavored protein water; and by distribution channel into supermarket/hypermarket, convenience stores, online channel and others. The regional analysis of the market is also included. Also, the study provides an analysis of the protein water market in the markets across the globe, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Type
Flavored
Unflavored
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Channels
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Protein Water Demand Has Been Driven By the Sports Nutrition Sector

Protein water is a healthy package for its consumers, as it provides extra health benefits and nutrients in a bottle of water for the value of the money. It acts as a good supplement to other artificial food drinks with lower nutritional value. In a nutshell, protein water is providing a total health benefit to the consumers in a single package. The demand for protein diets has increased drastically in recent years, owing to the changing consumer lifestyle and growing health awareness. Protein water helps in enhancing consumers’ immunity and preventing health deterioration, by improving nutrition absorption. It also helps in recovering from fatigue and maintaining a healthy living by improving the immune system.
Protein Water Market1

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North America Projected to Dominates The Global Market

The rising obesity level has led to an increase in instances of cardiovascular disorders, owing to high cholesterol among consumers in the region, and this is one of the key factors impacting the demand for protein-based in the beverages industry in the North American region. Furthermore, the consumption of dietary supplements is expected to increase in the region, owing to the increased consumer awareness about the health benefits associated with the consumption of protein-based water drinks. The demand for ready-to-eat, ease to carry, all-in-one products, such as protein water that offers a complete package of nutrients, is increasing in the region owing to the busy lifestyle of consumers and the binge habit of unhealthy eating.

Protein Water Market2

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Competitive Landscape

The global protein water market is competitive. The market has key players competing for major market shares and small regional players are catering to a small region, in order to gain market shares on the other end. Key players are scattered across all the regions with majority of them based in North America and Europe. The key strategies adopted by the players to maintain competitiveness in the market are expansions, innovations, and new product launches.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Flavored

      2. 5.1.2 Unflavored

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Channels

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Arla Foods amba

      2. 6.4.2 Optimum Nutrition, Inc.

      3. 6.4.3 Vyomax Nutrition

      4. 6.4.4 Molecule Beverages Ltd.

      5. 6.4.5 Protein2o Inc.

      6. 6.4.6 Aquatein

      7. 6.4.7 Drink Fizzique

      8. 6.4.8 BiPro USA

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Protein Water Market market is studied from 2016 - 2026.

The Protein Water Market is growing at a CAGR of 5.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Arla Foods amba
  • Optimum Nutrition, Inc.
  • Vyomax Nutrition
  • Molecule Beverages Ltd.
  • Protein2o Inc.

Are the major companies operating in Protein Water Market.

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