Global Protein Water Market - Growth, Trends and Forecast (2019 - 2024)

Global Protein Water Market - Growth, Trends and Forecast (2019 - 2024)

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Market Overview

The global protein water market is growing at a CAGR of 5.5% over the forecast period (2019-2024). 

  • A key factor that will drive the market studied in the future is the dual purpose offered by protein water, as a thirst-quencher, as well as a requisite protein nutrient provider (46 gram for women and 56 gram for men) in this sedentary lifestyle followed by millenniums and baby boomers.
  • The rapid consumer shift toward healthy lifestyle, by regularly eating nutritious food and exercising, is expected to increase the demand for protein water.
  • In 2015, the market for protein water was ranked third in the United States in terms of the number of products in the category of energy, protein, and muscle recovery drinks.

Scope of the Report

The Global Protein Water Market is segmented by Type into Dairy-based, Non-Dairy-based. The market is segmented by Distribution Channel into Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Online Channel and Others.The regional analysis of the market is also included.

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

Key Market Trends

Increased Health Benefits

Protein water is a healthy package for its consumer, as it provides extra health benefits and nutrients in a bottle of water for the value of the money. It acts as a good supplement to other artificial food drinks with lower nutritional value. In a nutshell, protein water is providing a total healthy benefit  to the consumers in a single package. The demand for protein diets has increased drastically in the recent years ,owing to the changing consumer lifestyle and the growing health awareness. Protein water helps in enhancing consumers’ immunity and preventing health deterioration, by improving nutrition absorption. It also helps in recovering from fatigue and maintaining a healthy living by improving the immune system.
Driver

North America Dominates The Market

The rising obesity level has led to an increase in instances of cardiovascular disorders, owing to high cholesterol among consumers in the region, and this is one of the key factors impacting the demand for protein-based in the beverages industry in the North American region. Furthermore, the consumption of dietary supplements  is expected to increase in the region ,owing to the increased consumer awareness about the health benefits associated with the consumption of protein-based water drinks. The demand for ready-to-eat, ease to carry, all-in-one products, such as protein water that offers a complete package of nutrients, is increasing in the region owing to the busy lifestyle of consumers and the binge habit of unhealthy eating.
Region

Competitive Landscape

The global protein water market is competitive. The market has key players competing for major market shares and small regional players are catering to a small region, in order to gain market shares on the other end. Key players are scattered across all the regions with majority of them based in North America and Europe. The key strategies adopted by the players to maintain competitiveness in the market are expansions, innovations, and new product launches.
  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Pharmacies And Drug Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. 5.2.1.1 United States

        2. 5.2.1.2 Canada

        3. 5.2.1.3 Mexico

        4. 5.2.1.4 Rest of North America

      2. 5.2.2 Europe

        1. 5.2.2.1 Spain

        2. 5.2.2.2 United Kingdom

        3. 5.2.2.3 Germany

        4. 5.2.2.4 France

        5. 5.2.2.5 Italy

        6. 5.2.2.6 Russia

        7. 5.2.2.7 Rest of Europe

      3. 5.2.3 Asia Pacific

        1. 5.2.3.1 China

        2. 5.2.3.2 Japan

        3. 5.2.3.3 India

        4. 5.2.3.4 Australia

        5. 5.2.3.5 Rest of Asia-Pacific

      4. 5.2.4 South America

        1. 5.2.4.1 Brazil

        2. 5.2.4.2 Argentina

        3. 5.2.4.3 Rest of South America

      5. 5.2.5 Middle East and Africa

        1. 5.2.5.1 South Africa

        2. 5.2.5.2 United Arab Emirates

        3. 5.2.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Optimum Nutrition Inc.

      2. 6.4.2 Trimno

      3. 6.4.3 Protein2o

      4. 6.4.4 Drink Fizzique

      5. 6.4.5 Molecule Beverages

      6. 6.4.6 BiPro USA

      7. 6.4.7 Bodiez Protein Water

      8. 6.4.8 Aquatein

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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