Market Size of Protein Water Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.50 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Protein Water Market Analysis
Protein Water Market is projected to grow at a CAGR of 5.5% over the forecast period.
With higher disposable income and growing urbanization, premium products have greater global demand. There is significant growth in the tourism industry, and the influx of tourists influences product placement on most supermarket/hypermarket shelves attracting buyers and enhancing protein water sales. Protein water is protein-enriched water that has gained consumer popularity for convenience, perceived health benefits, and improved flavor over tap water. There are increasing concerns regarding various health problems such as digestive issues, weight gain, heartburn, etc., due to which consumers prefer healthier options like protein water.
One of the key factors driving the global market is the dual purpose offered by protein water, as a thirst-quencher, as well as a requisite protein nutrient provider (46 grams for women and 56 grams for men) in this sedentary lifestyle followed by millenniums and baby boomers. The rapid consumer shift toward a healthy lifestyle, by regularly eating nutritious food and exercising, is expected to increase the demand for protein water. Furthermore, it provides a good supplement to other artificial food beverages with inferior nutritional value, so providing athletes with a whole health benefit in a single package. The rapid consumer shift towards a healthy lifestyle coupled with the growing awareness regarding the benefits of protein water, increasing the market demand.
