Europe Water Enhancer Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.08 Billion |
| Market Size (2029) | USD 1.46 Billion |
| CAGR (2024 - 2029) | 6.21 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Europe Water Enhancer Market Analysis
The Europe Water Enhancer Market size is estimated at USD 1.08 billion in 2024, and is expected to reach USD 1.46 billion by 2029, growing at a CAGR of 6.21% during the forecast period (2024-2029).
The excellent tap water quality in countries like Italy, France, Germany, Spain, and most other European countries drives consumers to enhance their tap water with more minerals and taste. Therefore, they are increasingly inclined to add water enhancers to customize their regular drinking and bottled water. Also, its Ready-to-Pour property is expected to increase its prominence in the market. Moreover, the increasing demand for nutritious water intake due to the health benefits coupled with the rising health consciousness among individuals is propelling the market growth. The enhancer makes water nutritious and flavored with vitamins, minerals, electrolytes, and other healthy ingredients. Besides this, product innovations are increasing the demand for water enhancers in Europe. For instance, water enhancer from Stur contains zero sugar, zero calories and are high in antioxidant vitamin C. They also provide a range of water enhancers that are gluten-free and kosher. However, the availability of various harmful chemical additives in flavored water enhancers is likely to restrain the market growth during the forecast period.
Europe Water Enhancer Market Trends
Rising Demand for Non-Carbonated Beverages
Customers' increasing preference for flavored beverages over carbonated beverages high in sugar and additives propels the market growth. There is increasing demand for fortified drinks with essential nutrients such as amino acids, protein, vitamins, and minerals. Moreover, due to strict government regulation on sugary beverages and the rising health consciousness among individuals, there has been an evident rise in the number of sugar-free and low-sugar offerings from beverage brands in the United Kingdom. Moreover, the preference for natural and healthy drinks is constantly growing in countries like France, Italy, and Germany since consumers have become increasingly conscious about their buying decisions. This creates enormous potential for the European water enhancer market. In addition, manufacturers are offering their products with the claim of energizing or refreshing functionality through a blend of vitamins, minerals, and herbal additives, leading to the growing consumption of water enhancers. They may help meet the nutritional gap in consumers' diets without adding vitamin pills or mixing the powder in water. The wide range of flavor options has also promoted the consumption of water enhancers in the global market. For instance, in April 2022, Robinsons, a United Kingdom-based Britvic PLC brand, launched new water enhancer benefit drops with added vitamins in four different flavors. Benefit drops are the perfect portable format for consumers on the go as they deliver great taste and additional vitamins in their water consumption.
Germany Dominates the Europe Market
The market for water enhancers has been increasing significantly, especially in developed or established markets like Germany, where consumers are well aware of product differentiation and have easy accessibility to growing product categories. Additionally, consumers have been looking for convenient products to stay hydrated and healthy during their regular chores. People opt for mini-bottles of water drops, concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops claim to contain health-based ingredients. Moreover, the shift in consumer preference to nutrient-enabled functional beverages from soft drinks increases the potential demand for water enhancers.
Additionally, the rising consumer preferences for functional ingredients have led to increasing consumption of water enhancers among people seeking healthy drinking options. The inclination toward herbal, natural, and plant-based or botanical extracted factors has bolstered the growth of water enhancers. The rising demand for personalized beverage options is shaping future market trends in the region. Therefore, these factors will likely drive the demand for water enhancers in Germany.
Europe Water Enhancer Industry Overview
The Europe water enhancer market is competitive. The market studied faces high competition, with the equivalent presence of both global and the region-based players operating in the market. Some of the leading players operating in this market include The Kraft Heinz Company, Dyla LLC, The Hut.com Ltd. (Exhante), the Coca-Cola Company, and Pure Flavour GmbH.
Europe Water Enhancer Market Leaders
Pure Flavour GmbH
Dyla LLC
The Kraft Heinz Company
The Hut.com Ltd. (Exhante)
The Coca-Cola Company
*Disclaimer: Major Players sorted in no particular order
Europe Water Enhancer Market News
- In 2022, Robinsons launched new Benefit Drops in four flavors. Each with a different added functional benefit, the Britvic-owned range offers shoppers a convenient and tasty way to gain additional vitamins while on the move. It helps consumers make tastier, healthier choices in line with Britvic’s long-term Healthier People strategy.
- In 2022, DreamPak extended its product offerings and launched Enhanca Hydrate water flavor enhancers. Enhance Hydrate is available in various flavors, including watermelon, tangerine, mixed berry, strawberry, lemon-lime, and passion fruit.
- In 2022, Protekt, which operates in the United Kingdom, launched liquid supplements and beverage enhancers that deliver high-impact antioxidants such as vitamin C, D, zinc, and echinacea to support optimal health and immunity. Two flavors are available in the liquid formulation, namely mixed berry and orange.
Europe Water Enhancer Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Distribution Channel
5.1.1 Supermarkets/Hypermarkets
5.1.2 Convenience Stores
5.1.3 Online Retail Stores
5.1.4 Pharmacy & Health Store
5.1.5 Other Distribution Channels
5.2 By Country
5.2.1 Spain
5.2.2 United Kingdom
5.2.3 France
5.2.4 Germany
5.2.5 Italy
5.2.6 Russia
5.2.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 The Kraft Heinz Company
6.3.2 Dyla LLC (Stur)
6.3.3 Pure Flavour GmbH
6.3.4 The Hut.com Ltd. (Exhante)
6.3.5 Wisdom Natural Brands
6.3.6 Vimto Soft Drinks
6.3.7 The Coca-Cola Company
6.3.8 PepsiCo Inc.
6.3.9 Protekt
6.3.10 DreamPak
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Water Enhancer Industry Segmentation
A water enhancer is a mixture of functional ingredients, such as vitamins, minerals, and electrolytes, that can be mixed with regular drinking water to enhance its nutritional value.
The European water enhancer market is segmented by distribution channel and geography. By distribution channel, the market is divided into pharmacy/drug stores, convenience stores, hypermarkets/supermarkets, online channels, and other distribution channels. By geography, the market is divided into Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Pharmacy & Health Store | |
| Other Distribution Channels |
| By Country | |
| Spain | |
| United Kingdom | |
| France | |
| Germany | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Water Enhancer Market Research FAQs
How big is the Europe Water Enhancer Market?
The Europe Water Enhancer Market size is expected to reach USD 1.08 billion in 2024 and grow at a CAGR of 6.21% to reach USD 1.46 billion by 2029.
What is the current Europe Water Enhancer Market size?
In 2024, the Europe Water Enhancer Market size is expected to reach USD 1.08 billion.
Who are the key players in Europe Water Enhancer Market?
Pure Flavour GmbH, Dyla LLC, The Kraft Heinz Company, The Hut.com Ltd. (Exhante) and The Coca-Cola Company are the major companies operating in the Europe Water Enhancer Market.
What years does this Europe Water Enhancer Market cover, and what was the market size in 2023?
In 2023, the Europe Water Enhancer Market size was estimated at USD 1.01 billion. The report covers the Europe Water Enhancer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Water Enhancer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Water Enhancers in Europe Industry Report
Statistics for the 2024 Water Enhancers in Europe market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Water Enhancers in Europe analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
