Europe Water Enhancer Market Growth, Trends and Forecasts (2020 - 2025)

Europe water enhancer market is segmented by Distribution Channel (Convenience Store, Hypermarket/Supermarket, Pharmacies/Drug Stores, Online Channel, Others Distribution Channels); and by Geography.

Market Snapshot

Study Period: 2016-2025
Base Year: 2019
CAGR: 6.04 %

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Market Overview

The Europe water enhancer market is forecasted to witness a CAGR of 6.04% during the forecast period (2020 - 2025).

  • The good quality of tap water in the countries like Italy, France, Germany, Spain and most of the other countries in Europe is driving the consumers to enhance their tap water with more minerals and taste, therefore they are increasingly inclining towards adding water enhancers so as to customise their normal drinking water and also their bottled water, also its Ready-to-Pour propety is also expected to increase its prominence in the market. 
  • The increase in the demand for the water enhancers in Europe can also be attributed to the increasing health benefits it provides for instance water enhancer from Stur contains zero sugar, zero calories, and are high in antioxidant vitamin C. Moreover, their water enhancers are also gluten free, and kosher, thereby adding more value to customers in Europe.

Scope of the report

Europe water enhancer market is segmented by distribution channel into pharmacy & health store, convenience store, hypermarket/supermarket, online channel, and other distribution channels. The market by geography is segmented into Spain, United Kingdom, Germany, France, Italy, rest of Europe.

By Distribution Channel
Convenience Stores
Online Retail Stores
Pharmacy & Health Store
Other Distribution Channels
By Country
United Kingdom
Rest of Europe

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Key Market Trends

Increasing Inclination Towards Non-Alcoholic Drinks

An increase in health-conscious consumers and the introduction of a sugar tax in the UK in 2018 has led to an increase new product launches with non-alcoholic beverages. Since the soft drinks tax was introduced, there has been a clear rise in the number of sugar-free and low-sugar offerings from beverage brands in the UK. For instance, Stur Drinks liquid water enhancers entered United Kingdom market, along with it The Coca Cola Company launched its Oasis Mighty Drops water ehancer, so as to step in this growing water enhancer market in Europe. 

Moreover in the countries like Germany, France, and Italy and Germany, the preference for natural and healthy drinks are constantly growing since the consumers have become more and more conscious about their buying decisions. This creates huge potential for the Europe water enhancer market market.​

Europe Water Enhancer Market1

Packaging and Distribution Increasing

The water enhancer comes with the major customer centric benefits such as convenience and unique package design, a portable, lightweight, plastic bottle with a no-leak, click-to-close cap, moreover the products also have a sensory appeal as consumers are able to personalize their beverages according to their mood or the occasion. Therefore these factors are increasingly being considered and adopted by the customers, which is increasingly driving the demand for water enhancer in Europe.

The online stores platform has established itself as a convenient marketplace in Europe, offering a wide range of non-alcoholic beverages such as water enhancer. The robust growth of the e-commerce in Europe has offered unique opportunities to the manufacturers to import and distribute their products in European countries for instance Wisdom Natural Brands and The Kraft Heinz Company are actively selling their products via online websites in Europe such as Amazon, and Tesco, thereby increasing their presence in the country. 

Europe Water Enhancer Market2

Competitive Landscape

The Europe water enhancer market is highly consolidated among a few players. The market studied faces high competition, with the equivalent presence of both global and European country-based key water enhancers players operating in the market. Some of the companies operating in this market are The Kraft Heinz Company, Dyla LLC, The Ltd. (Exhante) and he Coca-Cola Company.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Online Retail Stores

      4. 5.1.4 Pharmacy & Health Store

      5. 5.1.5 Other Distribution Channels

    2. 5.2 By Country

      1. 5.2.1 Spain

      2. 5.2.2 United Kingdom

      3. 5.2.3 France

      4. 5.2.4 Germany

      5. 5.2.5 Italy

      6. 5.2.6 Rest of Europe


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kraft Heinz Company

      2. 6.4.2 Dyla LLC (Stur)

      3. 6.4.3 Pure Flavour GmbH

      4. 6.4.4 The Ltd. (Exhante)

      5. 6.4.5 Wisdom Natural Brands

      6. 6.4.6 Vimto Soft Drinks

      7. 6.4.7 The Coca-Cola Company

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Water Enhancer Market market is studied from 2016 - 2025.

The Europe Water Enhancer Market is growing at a CAGR of 6.04% over the next 5 years.

Pure Flavour GmbH, Dyla LLC, The Kraft Heinz Company, The Ltd. (Exhante), The Coca-Cola Company are the major companies operating in Europe Water Enhancer Market.

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