Mexico Pet Food Market Size and Share

Mexico Pet Food Market (2025 - 2030)
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Mexico Pet Food Market Analysis by Mordor Intelligence

The Mexico pet food market is expected to grow from USD 3.56 billion in 2025 to USD 3.76 billion in 2026 and is forecast to reach USD 4.91 billion by 2031 at 5.49% CAGR over 2026-2031. Demand is concentrated in large metropolitan areas, where higher household incomes, dense veterinary networks, and modern retail formats reinforce the uptake of premium products. Specialty retailers are expanding their assortments to include functional formulas, while e-commerce platforms are enhancing their last-mile capabilities, thereby improving convenience for heavy or bulky purchases. Local manufacturing expansions by Mars and Nestlé raise installed capacity and deepen regional supply chains, helping curb import dependence and shorten delivery lead times. Regulatory upgrades under NOM-012 tighten traceability and stability testing, indirectly favoring larger players with established quality systems.

Key Report Takeaways

  • By pet food product, food accounted for 65.38% of the Mexico pet food market share in 2025, while pet nutraceuticals and supplements are forecast to expand at a 9.22% CAGR through 2031. 
  • By pet type, dogs accounted for 79.92% of the Mexican pet food market size in 2025 and are anticipated to grow at a 5.64% CAGR through 2031. 
  • By distribution channel, specialty stores led with a 31.74% revenue share in 2025, whereas the online channel is projected to record the fastest growth, with a 7.26% CAGR through 2031. 
  • The Mexican pet food industry exhibits moderate concentration, with the top five players, including Mars, Incorporated , ADM, Nestlé (Purina) , Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), and Schell & Kampeter, Inc. (Diamond Pet Foods) are controlling a 56.88% market share in 2025.  

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Pet Food Product: Premium Segments Drive Value Growth

Food products maintained a dominant 65.38% market share in 2025, with dry pet food representing a significant share of the overall market due to its cost-effectiveness and shelf stability advantages. The segment's strength is reinforced by the increasing shift from home-cooked meals to commercial pet food products among Mexican pet owners. Within this segment, dry pet food, particularly kibbles, has emerged as the preferred choice due to its convenience, longer shelf life, and comprehensive nutritional benefits. The segment's robust performance is further supported by major manufacturers expanding their production capabilities and introducing innovative products to meet the evolving demands of pet owners who are increasingly seeking high-quality, nutritionally balanced food options for their pets.

 Pet nutraceuticals and supplements are likely to exhibit the strongest growth trajectory, with a 9.22% CAGR through 2031, reflecting sophisticated consumer demand for preventive healthcare and functional nutrition that parallels human wellness trends. The segment's expansion is particularly notable in categories such as vitamins and minerals, probiotics, and omega-3 fatty acids, which are gaining popularity for their specific health benefits. Pet owners are increasingly recognizing the value of these supplements in addressing various health concerns and maintaining their pets' overall well-being. The growth is further supported by veterinarians actively recommending these products and manufacturers introducing innovative formulations that cater to specific health needs of different pets.

Mexico Pet Food Market: Market Share by Pet Food Product, 2025
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By Pets: Dogs Dominate While Cats Show Accelerating Growth

The dogs segment continues to dominate Mexico's pet food market, accounting for approximately 79.92% of the total market value in 2025. It is projected to grow at a compound annual growth rate (CAGR) of 5.64% through 2031. This significant market share is largely attributed to Mexico's substantial dog population, which accounts for approximately 70% of the country's total pet population. The segment's growth is supported by the increasing shift among pet owners from home-cooked meals to commercial pet food products. Furthermore, rising awareness about proper pet nutrition and the availability of specialized products designed for various breeds, ages, and health conditions have bolstered the segment's position. The expansion of distribution channels, particularly the rise of online platforms, has also contributed to making premium dog food products more accessible to pet owners nationwide.

The segment's strong performance is driven by the increasing trend of pet owners transitioning from home-cooked food to commercial pet food products. The growing awareness among pet owners about proper nutrition, combined with the increasing availability of specialized products tailored to different breeds, ages, and health conditions, has further strengthened the market position of this segment. The segment has also benefited from the expansion of distribution channels, particularly the growth of online platforms, which have made premium dog food products more accessible to pet owners nationwide.

By Distribution Channel: Specialty Stores Lead While Online Accelerates

Specialty stores capture a 31.74% market share in 2025 through expert consultation, premium product selection, and personalized customer service, which supports higher-value transactions and fosters the development of brand loyalty. These stores have gained significant traction due to their comprehensive product offerings and specialized services. The success of specialty stores can be attributed to their ability to provide expert guidance, personalized recommendations, and a wide variety of premium and specialized pet food products. These stores often employ knowledgeable staff who can advise pet owners on their pets' nutritional requirements and specific dietary needs. 

Online channels are likely to exhibit the strongest growth, at a 7.26% CAGR from 2026 to 2031, driven by the expansion of e-commerce infrastructure and the increasing adoption of home delivery services for heavy pet food purchases. Online channel success depends on inventory breadth, fast delivery, and competitive shipping costs, as identified by Roland Berger research, which highlights variety and speed as top consumer priorities for selecting an e-commerce platform. Major retail chains are increasingly investing in their digital platforms, offering extensive product selections and enhanced user experiences. 

Mexico Pet Food Market: Market Share by Distribution Channel, 2025
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Geography Analysis

Mexico's pet food market exhibits pronounced geographic concentration, with companion animals residing in states that contain major urban centers, including Mexico City, Guadalajara, Puebla, and Monterrey, which collectively generated 54.4% of the national GDP in 2022. These metropolitan areas drive the adoption of premium products through higher disposable incomes, sophisticated retail infrastructure, and concentrated veterinary services that support specialized nutrition recommendations. Central Mexico benefits from its proximity to major manufacturing facilities, including Nestlé Purina's expanded Silao plant in Guanajuato and Mars Petcare's Querétaro wet food facility, which reduces distribution costs and enables fresher product delivery. 

Southern and rural regions face distribution challenges due to limited cold-chain infrastructure and higher transportation costs, creating market segmentation between urban premium demand and rural value-oriented consumption patterns. Walmart de México's bulk dog food strategy across all Bodega Aurrera locations addresses rural accessibility through cost-effective formats, while specialty retailers concentrate in urban centers with sufficient population density to support premium positioning. 

E-commerce penetration varies significantly by region, with Mexico City, Guadalajara, and Monterrey leading the way in digital adoption, while rural areas predominantly rely on traditional retail channels due to infrastructure limitations and consumer preferences for in-person interactions at physical stores. The National Service for Agro-Alimentary Public Health, Safety, and Quality (SENASICA) regulatory enforcement maintains consistent standards across all geographic regions, although inspection frequency and technical support availability are more favorable in areas with concentrated manufacturing and import activities.

Competitive Landscape

Consolidated Market Led By Global Players

The Mexican pet food industry exhibits moderate concentration, with the top five players controlling 57.3% market share in 2024. Mars, Incorporated, ADM, Nestlé (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.), and Schell & Kampeter, Inc. (Diamond Pet Foods) are leveraging their extensive research capabilities, established distribution networks, and strong brand recognition to maintain their market positions. The market is primarily controlled by large conglomerates that operate through multiple brands and subsidiaries, allowing them to cater to different price segments and consumer preferences. Local players, while present, face significant challenges in competing with the established giants due to limited resources and manufacturing capabilities.

The market has witnessed significant merger and acquisition activities as companies seek to strengthen their market presence and expand their product offerings. Global players have been actively acquiring local manufacturers and brands to enhance their regional presence and gain access to established distribution channels. This consolidation trend has created high entry barriers for new entrants, making it challenging for smaller companies to establish a significant market presence without substantial investment or unique value propositions.

Success in the Mexican pet food market increasingly depends on companies' ability to innovate and adapt to changing consumer preferences. Companies need to focus on developing premium and specialized products while maintaining a diverse portfolio that caters to various price points. Building strong relationships with veterinarians and pet care professionals has become crucial for gaining consumer trust and promoting specialized products. Establishing efficient distribution networks across both traditional and modern retail channels, including e-commerce platforms, is essential for reaching a broader consumer base and maintaining a competitive advantage.

Mexico Pet Food Industry Leaders

  1. Mars, Incorporated

  2. Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)

  3. Schell & Kampeter, Inc. (Diamond Pet Foods)

  4. ADM

  5. Nestlé (Purina)

  6. *Disclaimer: Major Players sorted in no particular order
Mexico Pet Food Market
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Recent Industry Developments

  • February 2025: Nestlé has a plan to invest USD 1 billion in Mexico over two years, allocating approximately USD 250 million to expand pet food (Purina) capacity across facilities in Veracruz, Guanajuato, Querétaro, and the State of Mexico. This investment aims to strengthen the country's role as a global production and export hub.
  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.

Table of Contents for Mexico Pet Food Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study
  • 1.3 Research Methodology

2. REPORT OFFERS

3. EXECUTIVE SUMMARY & KEY FINDINGS

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Consumer Trends

5. SUPPLY AND PRODUCTION DYNAMICS

  • 5.1 Trade Analysis
  • 5.2 Ingredient Trends
  • 5.3 Value Chain & Distribution Channel Analysis
  • 5.4 Regulatory Framework
  • 5.5 Market Drivers
    • 5.5.1 Rising premiumization and pet humanization
    • 5.5.2 E-commerce penetration for pet products
    • 5.5.3 Growth in functional and nutraceutical foods
    • 5.5.4 Increasing pet ownership among millennials
    • 5.5.5 Regulatory push for animal-welfare labeling
    • 5.5.6 Domestic novel-protein supply expansion
  • 5.6 Market Restraints
    • 5.6.1 Volatile raw-material prices
    • 5.6.2 Logistics cost inflation and disruptions
    • 5.6.3 Higher compliance costs for new labeling rules
    • 5.6.4 Veterinary skepticism of nutraceutical claims

6. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 6.1 Pet Food Product
    • 6.1.1 Food
    • 6.1.1.1 By Sub Product
    • 6.1.1.1.1 Dry Pet Food
    • 6.1.1.1.1.1 By Sub Dry Pet Food
    • 6.1.1.1.1.1.1 Kibbles
    • 6.1.1.1.1.1.2 Other Dry Pet Food
    • 6.1.1.1.2 Wet Pet Food
    • 6.1.2 Pet Nutraceuticals/Supplements
    • 6.1.2.1 By Sub Product
    • 6.1.2.1.1 Milk Bioactives
    • 6.1.2.1.2 Omega-3 Fatty Acids
    • 6.1.2.1.3 Probiotics
    • 6.1.2.1.4 Proteins and Peptides
    • 6.1.2.1.5 Vitamins and Minerals
    • 6.1.2.1.6 Other Nutraceuticals
    • 6.1.3 Pet Treats
    • 6.1.3.1 By Sub Product
    • 6.1.3.1.1 Crunchy Treats
    • 6.1.3.1.2 Dental Treats
    • 6.1.3.1.3 Freeze-dried and Jerky Treats
    • 6.1.3.1.4 Soft & Chewy Treats
    • 6.1.3.1.5 Other Treats
    • 6.1.4 Pet Veterinary Diets
    • 6.1.4.1 By Sub Product
    • 6.1.4.1.1 Diabetes
    • 6.1.4.1.2 Digestive Sensitivity
    • 6.1.4.1.3 Oral Care Diets
    • 6.1.4.1.4 Renal
    • 6.1.4.1.5 Urinary tract disease
    • 6.1.4.1.6 Obesity Diets
    • 6.1.4.1.7 Derma Diets
    • 6.1.4.1.8 Other Veterinary Diets
  • 6.2 Pets
    • 6.2.1 Cats
    • 6.2.2 Dogs
    • 6.2.3 Other Pets
  • 6.3 Distribution Channel
    • 6.3.1 Convenience Stores
    • 6.3.2 Online Channel
    • 6.3.3 Specialty Stores
    • 6.3.4 Supermarkets/Hypermarkets
    • 6.3.5 Other Channels

7. COMPETITIVE LANDSCAPE

  • 7.1 Key Strategic Moves
  • 7.2 Market Share Analysis
  • 7.3 Brand Positioning Matrix
  • 7.4 Market Claim Analysis
  • 7.5 Company Landscape
  • 7.6 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 7.6.1 Mars, Incorporated
    • 7.6.2 Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
    • 7.6.3 General Mills Inc.
    • 7.6.4 Nestlé (Purina)
    • 7.6.5 Schell & Kampeter, Inc. (Diamond Pet Foods)
    • 7.6.6 Affinity Petcare S.A
    • 7.6.7 Virbac
    • 7.6.8 ADM
    • 7.6.9 Dechra Pharmaceuticals PLC
    • 7.6.10 Alltech
    • 7.6.11 Propecsa
    • 7.6.12 ZIGNATURE
    • 7.6.13 Merrick Pet Care
    • 7.6.14 Grandpet
    • 7.6.15 Grupo Sesajal

8. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

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Mexico Pet Food Market Report Scope

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Pet Food Product
FoodBy Sub ProductDry Pet FoodBy Sub Dry Pet FoodKibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/SupplementsBy Sub ProductMilk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet TreatsBy Sub ProductCrunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary DietsBy Sub ProductDiabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Obesity Diets
Derma Diets
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Pet Food ProductFoodBy Sub ProductDry Pet FoodBy Sub Dry Pet FoodKibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/SupplementsBy Sub ProductMilk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet TreatsBy Sub ProductCrunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary DietsBy Sub ProductDiabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Obesity Diets
Derma Diets
Other Veterinary Diets
PetsCats
Dogs
Other Pets
Distribution ChannelConvenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
KeywordDefinition
Pet FoodThe scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
FoodFood is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet FoodDry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet FoodWet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
KibblesKibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
TreatsPet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental TreatsPet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy TreatsIt is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treatsSoft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky TreatsFreeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease DietsThese are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal DietsThese are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity DietsDigestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care DietsOral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet FoodPet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet FoodHigh-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet FoodPet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet FoodPet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
ExtrusionA manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other PetsOther pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
PalatabilityThe taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet FoodPet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
PreservativesThese are the substances that are added to pet food to extend its shelf life and prevent spoilage.
NutraceuticalsFood products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
ProbioticsLive beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
AntioxidantsCompounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-LifeThe duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription dietSpecialized pet food formulated to address specific medical conditions under veterinary supervision.
AllergenA substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned foodWet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID)Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed AnalysisThe minimum or maximum levels of certain nutrients present in pet food.
Weight managementPet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other NutraceuticalsIt includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary DietsIt includes weight management diets, skin and coat health, cardiac care, and joint care.
Other TreatsIt includes rawhides, mineral blocks, lickables, and catnips.
Other Dry FoodsIt includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other AnimalsIt includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution ChannelsIt includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and PeptidesProteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acidsOmega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
VitaminsVitamins are the essential organic compounds that are essential for vital physiological functioning.
MineralsMinerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKDChronic Kidney Disease
DHADocosahexaenoic Acid
EPAEicosapentaenoic Acid
ALAAlpha-linolenic Acid
BHAButylated Hydroxyanisol
BHTButylated Hydroxytoluene
FLUTDFeline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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