Water Soluble Polymer Market - Growth, Trends, and Forecast (2020 - 2025)

The market is segmented by Type (Polyacrylamide, Polyvinyl Alcohol, Guar Gum, Gelatin, Casein, Polyacrylic Acid, and Other Types), End-user Industry (Water Treatment, Food and Beverage, Personal Care and Hygiene, Oil and Gas, Pulp and Paper, Pharmaceutical, and Other End-user Industries), and Geography (Asia-Pacific, North America, Europe, South America and Middle East & Africa).

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

North America

Largest Market:

North America


4 %

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Market Overview

The water soluble polymer market is expected to register a CAGR of over 4% during the forecast period. The major factors driving the market studied include growing shale gas industry in North America and the growing water treatment industry in Asia-Pacific. Government regulations on polymer usage is expected to significantly hinder the growth of the market studied.

  • The North America and Asia-Pacific regions are expected to dominate the global market during the forecast period.
  • Increasing demand for bio-based acrylamide is likely to act as opportunities in the future.

Scope of the Report

The water soluble polymer market includes:  

Polyvinyl Alcohol
Guar Gum
Polyacrylic Acid
Other Types
End-user Industry
Water Treatment
Food & Beverage
Personal Care and Hygiene
Oil & Gas
Pulp & Paper
Other End-user Industries
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Growing Demand from the Water Treatment Industry

  • The water-soluble polymer market is dominated by the water treatment industry. This is due to the heavy requirement of water-soluble polymers in applications, such as flocculation and coagulation, in order to separate suspended materials from aqueous solutions. It further aids in sludge dewatering at various separation steps.
  • The water treatment industry is dominated by Europe and North America, following strict regulations established by their respective governments in both the municipal and wastewater sectors.
  • The water treatment market is expected to grow at a rapid rate during the forecast period, especially in the Middle Eastern economies, in response to the diminishing freshwater resources.
  • The government has taken many initiatives to deal with water scarcity and for promoting economic growth.
  • There has been an increase in commercialization of new concepts for desalination, including forward osmosis, membrane distillation, tri-hybrid applications using nano-filtration, and low-temperature distillation. These technologies are expected to increase efficiency and decrease the energy requirement.
  • Hence, the demand for water soluble polymers from the water treatment sector is expected to grow during the forecast period.

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North America is Expected to Experience the Highest Market Growth

  • North America is expected to experience the highest growth rate during the forecast period, owing to the demand from countries, such as United States, Canada, etc.  
  • The growing shale gas industry in the United States, with growing exploration activities, has been the major reason for the growth of the market studied during the forecast period.
  • Apart from this, growing end users, like water treatment and food & beverages in the country are also augmenting the growth.
  • Canada is expected to be the second-largest market after the United States in the North American region. The country is expected to achieve steady growth, with the growth of industries, such as water treatment, food processing, laundry, oil and gas, pharmaceutical, and personal care.
  • Additionally, increasing investment and new projects for water treatment plants are further expected to augment the growth of the market studied in the country.

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Competitive Landscape

The water soluble polymer market is partially consolidated in nature. Some of the major players of the market studied include Nouryon, BASF SE, Ashland, DuPont, and KURARAY CO., LTD. among others.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Growing Shale Gas Industry in North America

      2. 4.1.2 Growing Water Treatment Industry in Asia-Pacific

    2. 4.2 Restraints

      1. 4.2.1 Government Regulations on Polymer Usage

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value-Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Type

      1. 5.1.1 Polyacrylamide

      2. 5.1.2 Polyvinyl Alcohol

      3. 5.1.3 Guar Gum

      4. 5.1.4 Gelatin

      5. 5.1.5 Casein

      6. 5.1.6 Polyacrylic Acid

      7. 5.1.7 Other Types

    2. 5.2 End-user Industry

      1. 5.2.1 Water Treatment

      2. 5.2.2 Food & Beverage

      3. 5.2.3 Personal Care and Hygiene

      4. 5.2.4 Oil & Gas

      5. 5.2.5 Pulp & Paper

      6. 5.2.6 Pharmaceutical

      7. 5.2.7 Other End-user Industries

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Ashland

      2. 6.4.2 BASF SE

      3. 6.4.3 CP Kelco

      4. 6.4.4 DuPont

      5. 6.4.5 Gantrade Corporation

      6. 6.4.6 Kuraray Co. Ltd

      7. 6.4.7 Nouryon

      8. 6.4.8 Polysciences Inc.

      9. 6.4.9 SNF Group

      10. 6.4.10 Sumitomo Seika Chemicals Company

  7. *List Not Exhaustive

    1. 7.1 Increasing Demand for Bio-based Acrylamide

    2. 7.2 Other Opportunities

** Subject to Availability

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