Gummy Vitamin Market - Growth, Trends, and Forecasts (2023 - 2028)

Gummy Vitamin Market Analysis

Global gummy vitamin market is projected to grow at a CAGR of 8.52% during the forecast period (2021-2026).

• The gummy chewable vitamins are widely establishing their presence in the global market owing to their resemblance to gummy candies. Accordingly, from being the niche market segment, the gummy vitamin market has reached to become a mainstream market.
• Other than its nutritional value, the manufacturers supplementing their product range with wide variety of flavors, colors, and shapes of these gummy vitamins are further enticing the consumers regardless of age. Thereby, denoting product innovation as the major factor contributing to growth of the market.
• Additionally, the manufacturers introducing products for specific consumer groups such as diabetic consumer, vegans, children, adults, and others has also played a major role in boosting the market studied. As a result, the market is witnessing introduction of sugar-free, organic, plant-based, halal and other types of gummy vitamins.
• As an impact of COVID-19, the demand for immunity boosting supplements witnessed a major upsurge. Among all, the demand for vitamin D gummies also known as ‘sunshine vitamin’ skyrocketed for its role in building the immunity system.

Gummy Vitamin Industry Segments

The global gummy vitamin market is segmented by category, type, distribution channel and geography. By category, the market is segmented into prenatal, kids and adults. Similarly, by type the market is segmented into single vitamin and multivitamins, where single vitamin segmentis further sub-segmented into vitamin c, vitamin D3, biotin and others. By distribution channel, the market is segmented into pharmacy and drug stores, supermarkets/hypermarkets, online retail stores and other distribution channel. Furthermore, the report also takes into consideration the market for gummy vitamins in established and emerging economies, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

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Gummy Vitamin Market Trends

This section covers the major market trends shaping the Gummy Vitamin Market according to our research experts:

The Demand for Gummy Vitamins is Primarily Witnessed Among Kids

The introduction of gummy vitamins was primarily done to entice the children with its texture and flavor resemblance to chewable gummy candies, as a result, it observed a huge demand from the kids. Moreover, the parents also accepted the gummy vitamins for their children owing to its high vitamin content which are highly required for the growing kids. Consequently, it led to the launch of numerous gummy vitamins especially for kids during the studied period which ultimately contributed to the growth of the market studied. For instance, in March 2016, Nordic Naturals introduced new vitamin D3 gummies for kids in watermelon flavor that provides 400 I.U. of vitamin D3, 100% of the daily value of natural vitamin D3 (cholecalciferol) for children four years and older. Hence, the product supports immune and nervous system health, mineral absorption, healthy bones, and muscle function. Moreover, multivitamins combined with probiotics are the most preferred gummies for children for it caters almost all the good nutrients in a bite-sized gummy that are required by the kids. Thus, the products such as Olly kids multi-vitamin and probiotic gummy supplements are significantly driving the market studied.

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