Gummy Vitamin Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Gummy Vitamin Manufacturers and it is segmented by Category (Prenatal, Kids, and Adults), by Type (Single Vitamins and Multivitamins), by Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The market size and forecasts in value (USD million) for the above segments.

Gummy Vitamin Market Size

Gummy Vitamin Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 8.52 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Gummy Vitamin Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Gummy Vitamin Market Analysis

The gummy vitamin market is projected to grow at a CAGR of 8.52% over the forecast period.

The gummy chewable vitamins are widely establishing their presence in the global market owing to their resemblance to gummy candies. Accordingly, from being a niche market segment, the gummy vitamin market has become a mainstream market. Besides its nutritional value, the manufacturers supplement their product range with various flavors, colors, and shapes of these gummy vitamins, further enticing the consumers regardless of age. Thereby denoting product innovation as the primary factor contributing to market growth. Increasing awareness about health and the growing working population is also expected to propel gummy vitamin sales.

Additionally, the manufacturers introducing products for specific consumer groups such as diabetic consumers, vegans, children, adults, and others have also played a significant role in boosting the market studied. As a result, the market is witnessing the introduction of sugar-free, organic, plant-based, halal, and other types of gummy vitamins. Gummy vitamins are anticipated to witness a steady increase in demand from the geriatric population and children owing to their delectable taste and associated health benefits. The demand for vitamin D gummies, known as 'sunshine vitamins,' skyrocketed for their role in building immunity.

Gummy Vitamin Market Trends

Increasing Demand for Gummy Vitamins Among Kids

The introduction of gummy vitamins was primarily done to entice the children with their texture and flavor resemblance to chewable gummy candies. As a result, it observed a massive demand from the kids. Moreover, the parents also accepted the gummy vitamins for their children owing to their high vitamin content which is highly required for growing kids. Consequently, it led to the launch of numerous gummy vitamins, especially for kids, which ultimately contributed to the market's growth. For instance, in March 2021, Nature's Truth, a United States-based company providing vitamins and other natural health products, announced the expansion of its gummy vitamins product portfolio for children to meet increasing demand. The expansion was said to include elderberry gummies, vitamin C gummies, etc. All the new gummies were non-GMO, vegetarian, and gluten-free. Hence, the product supports immune and nervous system health, mineral absorption, healthy bones, and muscle function. Moreover, multivitamins combined with probiotics are the most preferred gummies for children, for it caters to almost all the good nutrients in a bite-sized gummy that the kids require. The products such as Olly Kid multivitamins and probiotic gummy supplements are significantly driving the market studied.

Gummy Vitamin Market: Sales Value of Vitamins for Children, in USD million, Sweden, 2018-2021

North America Holds a Prominent Share in The Market

The North American market is the leading market for gummy vitamins owing to a larger consumer base that is increasingly paying attention to their health. Thus, they are increasing the consumption of vitamin supplements, including gummies, to maintain their daily requirement of vitamins. According to the survey by Council for Responsible Nutrition, in 2021, a record-high 80 percent of the adult population in the United States took dietary supplements. Some prominent companies manufacturing and distributing gummy vitamins in the United States are Amway, Church & Dwight Co. Inc., and Reckitt Benckiser Group plc.

Moreover, as the healthcare expenditure pattern in the country is regularly rising, it further insists that consumers pay attention to their daily nutrient requirement and consume supplements that cost them comparatively less than the region's healthcare expenditure. Accordingly, the rise in demand for vitamin gummies led to the entrance of numerous international and local players in the North American gummy vitamins market. Companies tend towards product development to sustain their customers and attract new customers. For instance, in December 2021, Vegums, a United Kingdom-based vegan and plant-based lifestyle start-up, announced the launch of plant-based nutrient gummies in the United States. The Vegums range includes a multivitamin with vitamins B12, B6, and D3 plus folic acid, selenium, and iodine; a fish-free omega-3 from sustainably sourced marine algae; and a vegan ferrous iron.

Gummy Vitamin Market: Market Size (%), By Geography, Global, 2022

Gummy Vitamin Industry Overview

The gummy vitamin market is highly fragmented and is dominated by regional and global players; nonetheless, the international players hold the upper hand over the market studied. The key players, including Church & Dwight Co. Inc., Reckitt Benckiser Group PLC, Nestle SA, Otsuka Holdings Co., and Amway Corp., dominated the gummy vitamin market. Moreover, other companies are expanding their market share or product lines in other countries, thus, satisfying consumer demand. Therefore, companies increasingly undertake product innovation and expansion as the most preferred strategies to expand their business further.

Gummy Vitamin Market Leaders

  1. Church & Dwight Co. Inc.

  2. Reckitt Benckiser Group plc

  3. Amway Corp.

  4. Nestle S.A.

  5. Otsuka Holdings Co., Ltd.

*Disclaimer: Major Players sorted in no particular order

Gummy Vitamin Market Concentration
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Gummy Vitamin Market News

  • In July 2022, Mankind Pharma, an Indian pharmaceutical organization, announced the launch of its new set of vitamin gummies for children under the brand "Health OK." The gummies are suitable for kids of age seven to teens of age seventeen and are designed to support normal growth and develop a healthy immune system.
  • In June 2022, Vitafusion, a leading American gummy vitamin company, in collaboration with Tiffany Haddish, introduced Multi plus immune support. This two-in-one gummy vitamin is a daily multivitamin and has immune support vitamins. Another gummy vitamin product that targets hair, skin, and nails was also introduced.
  • In August 2021, Yummygums, a Dutch vitamin start-up, raised USD 1.26 million in investment from Rabobank. The investment was expected to be used for global expansion and the launch of new vitamin-based fruity gummies for consumers.

Gummy Vitamin Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Category

      1. 5.1.1 Prenatal

      2. 5.1.2 Kids

      3. 5.1.3 Adults

    2. 5.2 Type

      1. 5.2.1 Single Vitamins

        1. Vitamin C

        2. Vitamin D3

        3. Biotin

        4. Other Types

      2. 5.2.2 Multivitamins

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Pharmacies and Drug Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channel

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Church & Dwight Co. Inc.

      2. 6.3.2 Reckitt Benckiser Group PLC

      3. 6.3.3 Nestle SA

      4. 6.3.4 Unilever PLC

      5. 6.3.5 Otsuka Holdings Co. Ltd

      6. 6.3.6 Bayer AG

      7. 6.3.7 Amway Corp.

      8. 6.3.8 BIOSCHWARTZ LLC

      9. 6.3.9 Dr. Willmar Schwabe GmbH & Co. KG

      10. 6.3.10 Vitakem Nutraceutical Inc.

    4. *List Not Exhaustive

**Subject to Availability
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Gummy Vitamin Industry Segmentation

Gummy vitamins are chewable dietary supplements resembling gummy candies with different flavors, colors, and shapes. The gummy vitamin market is segmented by category, type, distribution channel, and geography. Based on the category, the market is segmented into prenatal, kids, and adults. Based on the type, the market is segmented into single vitamins and multivitamins. The single vitamin segment is further sub-segmented into vitamin C, vitamin D3, biotin, and others. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, drug stores, online retail stores, and other distribution channels. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts in value (USD million) for the above segments.

Single Vitamins
Vitamin C
Vitamin D3
Other Types
Distribution Channel
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Gummy Vitamin Market Research FAQs

The Gummy Vitamin Market is projected to register a CAGR of 8.52% during the forecast period (2024-2029)

Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Amway Corp., Nestle S.A. and Otsuka Holdings Co., Ltd. are the major companies operating in the Gummy Vitamin Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Gummy Vitamin Market.

The report covers the Gummy Vitamin Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Gummy Vitamin Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Gummy Vitamin Industry Report

Statistics for the 2024 Gummy Vitamin market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Gummy Vitamin analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Gummy Vitamin Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)