Gummy Vitamin Market - Growth, Trends, and Forecasts (2023 - 2028)

Global Gummy Vitamin Market is Segmented by Category (Prenatal, Kids and Adults), by Type (Single Vitamin (Vitamin C, Vitamin D3, Biotin and Others) and Multivitamin), by Distribution Channel (Pharmacy and Drug Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channel), and by Geography.

Gummy Vitamin Industry Overview

Gummy Vitamin Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 8.52 %

Major Players

Gummy Vitamin Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Gummy Vitamin Market Analysis

Global gummy vitamin market is projected to grow at a CAGR of 8.52% during the forecast period (2021-2026).

  • The gummy chewable vitamins are widely establishing their presence in the global market owing to their resemblance to gummy candies. Accordingly, from being the niche market segment, the gummy vitamin market has reached to become a mainstream market.
  • Other than its nutritional value, the manufacturers supplementing their product range with wide variety of flavors, colors, and shapes of these gummy vitamins are further enticing the consumers regardless of age. Thereby, denoting product innovation as the major factor contributing to growth of the market.
  • Additionally, the manufacturers introducing products for specific consumer groups such as diabetic consumer, vegans, children, adults, and others has also played a major role in boosting the market studied. As a result, the market is witnessing introduction of sugar-free, organic, plant-based, halal and other types of gummy vitamins.
  • As an impact of COVID-19, the demand for immunity boosting supplements witnessed a major upsurge. Among all, the demand for vitamin D gummies also known as ‘sunshine vitamin’ skyrocketed for its role in building the immunity system.

Gummy Vitamin Industry Segments

The global gummy vitamin market is segmented by category, type, distribution channel and geography. By category, the market is segmented into prenatal, kids and adults. Similarly, by type the market is segmented into single vitamin and multivitamins, where single vitamin segmentis further sub-segmented into vitamin c, vitamin D3, biotin and others. By distribution channel, the market is segmented into pharmacy and drug stores, supermarkets/hypermarkets, online retail stores and other distribution channel. Furthermore, the report also takes into consideration the market for gummy vitamins in established and emerging economies, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Category
By Type
Single Vitamin
Vitamin C
Vitamin D3
By Distribution Channel
Pharmacy and Drug Stores
Online Retail Stores
Other Distribution Channel
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Gummy Vitamin Market Trends

This section covers the major market trends shaping the Gummy Vitamin Market according to our research experts:

The Demand for Gummy Vitamins is Primarily Witnessed Among Kids

The introduction of gummy vitamins was primarily done to entice the children with its texture and flavor resemblance to chewable gummy candies, as a result, it observed a huge demand from the kids. Moreover, the parents also accepted the gummy vitamins for their children owing to its high vitamin content which are highly required for the growing kids. Consequently, it led to the launch of numerous gummy vitamins especially for kids during the studied period which ultimately contributed to the growth of the market studied. For instance, in March 2016, Nordic Naturals introduced new vitamin D3 gummies for kids in watermelon flavor that provides 400 I.U. of vitamin D3, 100% of the daily value of natural vitamin D3 (cholecalciferol) for children four years and older. Hence, the product supports immune and nervous system health, mineral absorption, healthy bones, and muscle function. Moreover, multivitamins combined with probiotics are the most preferred gummies for children for it caters almost all the good nutrients in a bite-sized gummy that are required by the kids. Thus, the products such as Olly kids multi-vitamin and probiotic gummy supplements are significantly driving the market studied.

Global Gummy Vitamin Market: Y-OY Growth Rate, in Percentage, Kids, 2017-2020

North America is the Largest Market

The North America market is the leading market for gummy vitamins owing to the presence of larger consumer base that are increasingly paying attention to their individual health. Thus, they are increasing the consumption of vitamin supplements including gummies to maintain their daily requirement of vitamins. Moreover, as the healthcare expenditure pattern in the country is rising regularly, it further insist the consumers to pay attention to thier daily nutrient requirement and consume supplements that cost them comparetively minimal to the healthcare expenditure in the region. Accordingly, with the rise in demand for vitamin gummies, it led to the entrance of numerous international as well as local players in the North America gummy vitamins market. Some of the prominent companies which are manufacturing and distributing gummy vitamins in United States are Amway, Church & Dwight Co. Inc. and Reckitt Benckiser Group plc. In order to sustain their customers and attract new customers, these companies are tending towards product development. For instance, in March 2020, the vitafusion by Church & Dwight Co. Inc introduced six innovative products including Irresistible Skin, Organic Prenatal Multi, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin and Teen Essential Multi with an aim to address the unmet nutritional needs in the gummy vitamin category.

Global Gummy Vitamin Market: Market Size, in Percentage, By Region, 2020

Gummy Vitamin Market Competitor Analysis

The global gummy vitamin market is dominated by both regional as well as the global players, nonetheless, the global players hold an upper hand over the market studied. The key players, including Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Nature’s Bounty, Inc., Pharmavite ® LLC, Amway Corp. and Bioschwartz LLC dominated the global gummy vitamin market. Moreover, the other companies are expanding their market share or product lines in the other countries, thus, satisfying the consumer demand. Therefore, companies are increasingly undertaking both product innovation and expansion as the most preferred strategies to expand their business further.

Gummy Vitamin Market Top Players

  1. Church & Dwight Co. Inc.

  2. Reckitt Benckiser Group plc

  3. Nature’s Bounty, Inc.

  4. Pharmavite ® LLC

  5. Amway Corp.

*Disclaimer: Major Players sorted in no particular order

Gummy Vitamin Market Concentration

Gummy Vitamin Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Prenatal

      2. 5.1.2 Kids

      3. 5.1.3 Adults

    2. 5.2 By Type

      1. 5.2.1 Single Vitamin

        1. Vitamin C

        2. Vitamin D3

        3. Biotin

        4. Others

      2. 5.2.2 Multivitamin

    3. 5.3 By Distribution Channel

      1. 5.3.1 Pharmacy and Drug Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channel

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Church & Dwight Co. Inc.

      2. 6.4.2 Reckitt Benckiser Group plc

      3. 6.4.3 Nature's Bounty, Inc.

      4. 6.4.4 Doctors Best

      5. 6.4.5 Pharmavite LLC

      6. 6.4.6 PharmaCare Laboratories Pty Limited

      7. 6.4.7 Amway Corp.

      8. 6.4.8 BIOSCHWARTZ LLC

    5. *List Not Exhaustive


**Subject to Availability
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Gummy Vitamin Market Research FAQs

The Gummy Vitamin Market is studied from 2018 - 2028.

The Gummy Vitamin Market is growing at a CAGR of 8.52% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Nature’s Bounty, Inc., Pharmavite ® LLC, Amway Corp. are the major companies operating in Gummy Vitamin Market.

Gummy Vitamin Industry Reports

In-depth industry statistics and market share insights of the Gummy Vitamin sector for 2020, 2021, and 2022. The Gummy Vitamin research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Gummy Vitamin report PDF.

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