Gummy Vitamin Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Gummy Vitamin Manufacturers and it is segmented by Category (Prenatal, Kids, and Adults), by Type (Single Vitamins and Multivitamins), by Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The market size and forecasts in value (USD million) for the above segments.

Gummy Vitamin Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Gummy Vitamin Market Size

Gummy Vitamin Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 8.52 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Gummy Vitamin Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Gummy Vitamin Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Gummy Vitamin Market Analysis

The Gummy Vitamin Market is expected to register a CAGR of 8.52% during the forecast period.

The gummy chewable vitamins are widely establishing their presence in the global market owing to their resemblance to gummy candies. Accordingly, from being a niche market segment, the gummy vitamin market has become a mainstream market. Besides its nutritional value, the manufacturers supplement their product range with various flavors, colors, and shapes of these gummy vitamins, further enticing the consumers regardless of age. Thereby denoting product innovation as the primary factor contributing to market growth. Increasing awareness about health and the growing working population is also expected to propel gummy vitamin sales.

Additionally, the manufacturers introducing products for specific consumer groups such as diabetic consumers, vegans, children, adults, and others have also played a significant role in boosting the market studied. As a result, the market is witnessing the introduction of sugar-free, organic, plant-based, halal, and other types of gummy vitamins. Gummy vitamins are anticipated to witness a steady increase in demand from the geriatric population and children owing to their delectable taste and associated health benefits. The demand for vitamin D gummies, known as 'sunshine vitamins,' skyrocketed for their role in building immunity.

Gummy Vitamin Industry Overview

The gummy vitamin market is highly fragmented and is dominated by regional and global players; nonetheless, the international players hold the upper hand over the market studied. The key players, including Church & Dwight Co. Inc., Reckitt Benckiser Group PLC, Nestle SA, Otsuka Holdings Co., and Amway Corp., dominated the gummy vitamin market. Moreover, other companies are expanding their market share or product lines in other countries, thus, satisfying consumer demand. Therefore, companies increasingly undertake product innovation and expansion as the most preferred strategies to expand their business further.

Gummy Vitamin Market Leaders

  1. Church & Dwight Co. Inc.

  2. Reckitt Benckiser Group plc

  3. Amway Corp.

  4. Nestle S.A.

  5. Otsuka Holdings Co., Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
Gummy Vitamin Market Concentration
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Gummy Vitamin Market News

  • In July 2022, Mankind Pharma, an Indian pharmaceutical organization, announced the launch of its new set of vitamin gummies for children under the brand "Health OK." The gummies are suitable for kids of age seven to teens of age seventeen and are designed to support normal growth and develop a healthy immune system.
  • In June 2022, Vitafusion, a leading American gummy vitamin company, in collaboration with Tiffany Haddish, introduced Multi plus immune support. This two-in-one gummy vitamin is a daily multivitamin and has immune support vitamins. Another gummy vitamin product that targets hair, skin, and nails was also introduced.
  • In August 2021, Yummygums, a Dutch vitamin start-up, raised USD 1.26 million in investment from Rabobank. The investment was expected to be used for global expansion and the launch of new vitamin-based fruity gummies for consumers.

Gummy Vitamin Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Category
    • 5.1.1 Prenatal
    • 5.1.2 Kids
    • 5.1.3 Adults
  • 5.2 Type
    • 5.2.1 Single Vitamins
    • 5.2.1.1 Vitamin C
    • 5.2.1.2 Vitamin D3
    • 5.2.1.3 Biotin
    • 5.2.1.4 Other Types
    • 5.2.2 Multivitamins
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Pharmacies and Drug Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channel
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Church & Dwight Co. Inc.
    • 6.3.2 Reckitt Benckiser Group PLC
    • 6.3.3 Nestle SA
    • 6.3.4 Unilever PLC
    • 6.3.5 Otsuka Holdings Co. Ltd
    • 6.3.6 Bayer AG
    • 6.3.7 Amway Corp.
    • 6.3.8 BIOSCHWARTZ LLC
    • 6.3.9 Dr. Willmar Schwabe GmbH & Co. KG
    • 6.3.10 Vitakem Nutraceutical Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Gummy Vitamin Industry Segmentation

Gummy vitamins are chewable dietary supplements resembling gummy candies with different flavors, colors, and shapes. The gummy vitamin market is segmented by category, type, distribution channel, and geography. Based on the category, the market is segmented into prenatal, kids, and adults. Based on the type, the market is segmented into single vitamins and multivitamins. The single vitamin segment is further sub-segmented into vitamin C, vitamin D3, biotin, and others. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, drug stores, online retail stores, and other distribution channels. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts in value (USD million) for the above segments.

Category Prenatal
Kids
Adults
Type Single Vitamins Vitamin C
Vitamin D3
Biotin
Other Types
Multivitamins
Distribution Channel Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channel
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Gummy Vitamin Market Research FAQs

What is the current Gummy Vitamin Market size?

The Gummy Vitamin Market is projected to register a CAGR of 8.52% during the forecast period (2025-2030)

Who are the key players in Gummy Vitamin Market?

Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Amway Corp., Nestle S.A. and Otsuka Holdings Co., Ltd. are the major companies operating in the Gummy Vitamin Market.

Which is the fastest growing region in Gummy Vitamin Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Gummy Vitamin Market?

In 2025, the North America accounts for the largest market share in Gummy Vitamin Market.

What years does this Gummy Vitamin Market cover?

The report covers the Gummy Vitamin Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Gummy Vitamin Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Gummy Vitamin Industry Report

Statistics for the 2025 Gummy Vitamin market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Gummy Vitamin analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.