Video Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Video Analytics Market Report is Segmented by Component (Software, Hardware Accelerators, Services), Application (Intrusion Protection, Crowd Counting, Facial Recognition and More), Deployment Mode (Edge, On-Premise, Cloud), Organization Size (Large Enterprises, Smes), End-User Vertical (Government, BFSI, Healthcare, Retail, Transportation and Morfe), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Video Analytics Market Size and Share

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Video Analytics Market Analysis by Mordor Intelligence

The Video Analytics Market size is estimated at USD 12.39 billion in 2025, and is expected to reach USD 33.74 billion by 2030, at a CAGR of 22.18% during the forecast period (2025-2030). Strong demand comes from AI-enabled edge computing, rapid 5G rollouts, and the falling cost of high-resolution cameras. Regulatory mandates for body-worn cameras in the United States, smart-city investments in Asia Pacific, and strict data-protection rules in Europe collectively shape adoption patterns. Supply-chain stress around GPUs and tighter semiconductor pricing put short-term pressure on margins, yet advances in low-power accelerators are easing cost barriers. Strategic alliances between cloud hyperscalers and AI-native vendors shorten time-to-market for vertical solutions, while open API ecosystems accelerate third-party innovation across retail, healthcare, and transportation.

Key Report Takeaways

  • By component, software solutions led with 62% of video analytics market share in 2024; cloud-based SaaS is forecast to grow at 25.4% CAGR to 2030.  
  • By application, intrusion and perimeter protection accounted for 28% of the video analytics market size in 2024, while facial recognition is advancing at a 24.1% CAGR through 2030.  
  • By deployment mode, on-premise/server installations held 67% share of the video analytics market in 2024; edge deployments post the highest projected CAGR at 26.3% over 2025-2030.  
  • By end-user vertical, government and public safety maintained 31% share in 2024; healthcare and life sciences is expanding at 23.7% CAGR to 2030.  
  • By geography, North America led with 38% revenue share in 2024, whereas Asia Pacific is set to record a 22% CAGR during the forecast period.  

Segment Analysis

By Component: Software Dominance Drives Cloud Migration

Software solutions commanded 62% of the video analytics market in 2024 as customers prioritised AI models over hardware upgrades. Subscription-priced SaaS is forecast to grow at 25.4% CAGR as enterprises trade CapEx for OpEx and tap elastic cloud capacity. Hybrid frameworks keep sensitive streams on-premise while sending metadata to the cloud, balancing sovereignty and scalability. Hardware accelerators gain traction for edge inference, especially in logistics yards and quick-service restaurants where latency budgets are strict. The University of Virginia’s SMAST network underscores the jump in accuracy now achievable through transformer-based models.

Services expand in parallel. Managed offerings appeal to organisations lacking 24/7 analytics expertise, while professional services remain vital for multi-site roll-outs, API integrations, and compliance validation. As SaaS penetration deepens, managed-service providers bundle health monitoring, model updates, and cyber-hygiene checks into per-camera pricing. Together, these trends affirm software’s primacy and reinforce the long-term weighting of software revenue in the video analytics market size.

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Note: Segment shares of all individual segments available upon report purchase

By Application: Facial Recognition Surges Despite Privacy Concerns

Intrusion and perimeter protection retained 28% video analytics market share in 2024, anchored by critical-infrastructure and campus security mandates. Facial recognition and demographics analytics is expected to compound at 24.1% CAGR through 2030 despite patchwork regulation. Airports deploy passive watch-list screening, while retailers use face-based demographics for marketing segmentation, provided that consent rules are met. Traffic analytics also gain lift from smart-city projects, and ANPR systems alone are projected to reach USD 4.8 billion by 2027.

Behaviour recognition has matured beyond simple loitering detection; modern algorithms now isolate violent gestures in real time, aiding rapid security intervention. Retail heat-mapping closes the loop between shopper movement and merchandising. The breadth of use cases keeps application diversification high and positions analytics suites to address multiple needs within one licence.

By End-User Vertical: Healthcare Emerges as Growth Leader

Government and public safety retained 31% share in 2024, supported by city-wide camera networks and evolving policing mandates. Healthcare is projected to expand at 23.7% CAGR, fuelled by continuous-patient-monitoring demands and GDPR-compliant privacy masking solutions. LookDeep Health’s system processes more than 300 high-risk patient streams while protecting identities.

Retail invests to cut shrinkage and refine customer insights, whereas BFSI uses computer vision for ATM security and branch analytics. Transportation operators deploy analytics for predictive maintenance and safety compliance. Industrial use cases span safety-gear detection, defect inspection, and workflow optimisation, reflecting cross-vertical diffusion of best practices.

By Deployment Mode: Edge Computing Accelerates Real-Time Processing

On-premise and central-server setups held 67% of the video analytics market in 2024, mainly in government and finance where data sovereignty is non-negotiable. Edge deployments, however, are projected to climb 26.3% CAGR as compact AI boxes and ASIC accelerators bring millisecond inference to checkpoints, drive-through lanes, and factory lines. VideoMind’s chain-of-low-rank adaptation framework shows how lightweight models can run continuous analysis on resource-constrained nodes.

Cloud deployment still appeals for archival search, on-demand analytics, and elastic training workloads, especially where broadband is robust. The emerging norm is a hybrid mesh that pushes time-critical inference to the edge while centralising deep-learning retraining and dashboard visualisation. This mix controls bandwidth fees, preserves privacy, and satisfies low-latency SLAs.

Video Analytics Market: Market Share by Deployment Mode
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By Organization Size: Large Enterprises Drive Adoption

Large enterprises controlled 73% share of the video analytics market in 2024 and are forecast to grow 23.5% CAGR as multi-site rollouts require scale, redundancy, and advanced cyber safeguards. Telstra Retail’s edge-based foot-traffic solution achieved 95% counting accuracy while masking identities at the device layer. Such deployments demand high-availability clusters, multi-factor authentication, and SOC integrations.

Small and medium enterprises lag due to capital limits and integration skill gaps, yet SaaS bundles and camera-agnostic gateways lower entry barriers. Managed-service providers target SMEs with pay-as-you-grow packages that bundle hardware leasing, cloud analytics, and compliance reporting into one monthly invoice. Over the forecast horizon, SME uptake will lift overall camera penetration but large enterprises will continue to dictate platform feature roadmaps.

Geography Analysis

North America led the video analytics market with 38% revenue share in 2024, anchored by federal and state grants for body-worn-camera programmes and aggressive retail loss-prevention initiatives. Post-pandemic stimulus accelerated city surveillance upgrades, while 5G rollouts underpin low-latency edge deployments. Canada’s ban on selected vendors prompted public-sector buyers to diversify supply chains, opening space for domestic and European providers.

Asia Pacific is projected to post 22% CAGR through 2030, benefitting from megacity construction, factory automation, and national AI policies. China’s vast surveillance estate fosters home-grown algorithm training, though export restrictions affect foreign component sourcing. Japan and South Korea emphasise industrial quality control, whereas Southeast Asian governments focus on transport modernisation. Australia’s high labour costs encourage analytics-driven self-service models across retail and hospitality.

Europe balances innovation with stringent privacy rules. The EU AI Act classifies face recognition as high-risk, compelling vendors to embed bias testing and audit trails. Healthcare adoption accelerates through GDPR-compliant masking, while smart-city pilots in Scandinavia integrate environmental-sensor fusion. National security concerns spur made-in-Europe hardware initiatives, supporting regional chip sovereignty and reinforcing supply-chain resilience.

Video Analytics Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The video analytics market exhibits moderate fragmentation. Incumbent camera makers such as Hikvision and Axis Communications retain brand loyalty and channel depth, but AI-native start-ups accelerate innovation cycles with specialised models and low-power silicon. Comcast Smart Solutions extended reach by teaming with Eagle Eye Networks and C2RO, showing how telcos leverage network assets to bundle analytics.

Cloud hyperscalers pursue ecosystem influence rather than hardware revenue. Coactive AI’s strategic collaboration with AWS embeds generative AI workflows for visual data, broadening addressable use cases beyond security. Axelera AI’s purpose-built accelerators cut total cost of ownership, intensifying price competition against GPU-centric stacks. IntelliVision’s acquisition by Nipun Vision preserves its product line while injecting fresh capital for autonomous-mobility algorithms.

Algorithmic differentiation remains pivotal. The University of Virginia’s SMAST transformer increased action-recognition accuracy, setting a new bar for human-centric analytics. Vendors bundle continual-learning pipelines to adapt models across geographies and camera types, turning AI performance into a moving target that refreshes upgrade cycles. As private-equity interest rises, M&A activity is likely to consolidate mid-tier suppliers and accelerate platform convergence.

Video Analytics Industry Leaders

  1. Axis Communications AB

  2. Cisco Systems , Inc.

  3. International Business Machines Corporation

  4. Aventura Technologies Inc.

  5. Avigilon Corporation (Motorola Solutions)

  6. *Disclaimer: Major Players sorted in no particular order
Video Analytics Market Concentration
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Recent Industry Developments

  • February 2025: Hudl acquired Balltime, an AI-powered volleyball analysis platform, expanding its sports analytics portfolio and demonstrating growing integration of video analytics in athletic performance evaluation.
  • January 2025: Amagi announced a strategic partnership with Tellyo to integrate advanced video toolset for sports and news broadcasters, combining Amagi's cloud-based broadcast infrastructure with Tellyo's video production capabilities to streamline workflows for over 700 content brands across 40+ countries.
  • January 2025: Coactive AI signed a Strategic Collaboration Agreement with AWS to deliver enhanced image and video analytics solutions, leveraging generative AI to streamline organization and analysis of unstructured visual data for customers in Media & Entertainment, Retail, Technology, and Real Estate sectors.
  • November 2024: IntelliVision, a global provider of AI and Video Analytics, was acquired by Nipun Vision Corporation from Nice North America, enabling the company to operate as a standalone entity while focusing on security, surveillance, and advanced driver-assistance systems for fleets.

Table of Contents for Video Analytics Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Migration from CCTV Monitoring to AI-Based Analytics in GCC Smart-City Initiatives
    • 4.2.2 Integration of Video Analytics with Retail POS in North America
    • 4.2.3 Mandates for Body-Worn-Camera Analytics in U.S. Law-Enforcement
    • 4.2.4 Edge-Based Analytics for Autonomous Vehicle Fleets
    • 4.2.5 GDPR-Compliant Privacy Masking Boosting European Healthcare Adoption
    • 4.2.6 5G Private Networks Accelerating Industrial Safety Analytics
  • 4.3 Market Restraints
    • 4.3.1 High GPU Power Consumption in Remote Oil and Gas Sites
    • 4.3.2 Fragmented Camera Firmware in Latin-American Retail
    • 4.3.3 Litigation Risks from BIPA on U.S. Facial Analytics
    • 4.3.4 Lack of Local-Language Datasets in Middle-East Airports
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Technological Outlook and Snapshot
  • 4.7 Case Studies and Implementation Use-Cases
  • 4.8 Porter's Five Forces Analysis
    • 4.8.1 Bargaining Power of Suppliers
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Threat of New Entrants
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Software
    • 5.1.1.1 On-Premise
    • 5.1.1.2 Cloud-Based (SaaS)
    • 5.1.2 Hardware Accelerators
    • 5.1.3 Services
    • 5.1.3.1 Managed Services
    • 5.1.3.2 Professional Services
  • 5.2 By Application
    • 5.2.1 Intrusion and Perimeter Protection
    • 5.2.2 Crowd and People Counting
    • 5.2.3 Facial Recognition and Demographics
    • 5.2.4 Traffic and Vehicle Analytics (ANPR, Incident Detection)
    • 5.2.5 Behaviour Recognition (Loitering, Violence)
    • 5.2.6 Retail Heat-Mapping and Conversion
  • 5.3 By Deployment Mode
    • 5.3.1 Edge
    • 5.3.2 On-Premise / Server
    • 5.3.3 Cloud
  • 5.4 By Organisation Size
    • 5.4.1 Large Enterprises
    • 5.4.2 Small and Medium Enterprises
  • 5.5 By End-User Vertical
    • 5.5.1 Government and Public Safety
    • 5.5.2 BFSI
    • 5.5.3 Healthcare and Life Sciences
    • 5.5.4 Retail and E-Commerce
    • 5.5.5 Transportation and Logistics
    • 5.5.6 Critical Infrastructure and Energy
    • 5.5.7 Hospitality and Entertainment
    • 5.5.8 Manufacturing and Industrial
    • 5.5.9 Others (Education, etc.)
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Nordics (DK, SE, NO, FI)
    • 5.6.3.7 Rest of Europe
    • 5.6.4 Asia Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 South Korea
    • 5.6.4.4 India
    • 5.6.4.5 ASEAN
    • 5.6.4.6 Australia
    • 5.6.4.7 New Zealand
    • 5.6.4.8 Rest of Asia Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 GCC (SA, UAE, Qatar, etc.)
    • 5.6.5.1.2 Turkey
    • 5.6.5.1.3 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Nigeria
    • 5.6.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Hikvision Digital Technology Co., Ltd.
    • 6.4.2 Axis Communications AB
    • 6.4.3 Genetec Inc.
    • 6.4.4 Cisco Systems, Inc.
    • 6.4.5 Motorola Solutions, Inc. (Avigilon)
    • 6.4.6 Honeywell International Inc.
    • 6.4.7 Bosch Security Systems GmbH
    • 6.4.8 Dahua Technology Co., Ltd.
    • 6.4.9 BriefCam Ltd. (Canon Group)
    • 6.4.10 IBM Corporation
    • 6.4.11 Qognify Ltd.
    • 6.4.12 Verint Systems Inc.
    • 6.4.13 Agent Video Intelligence Ltd. (Irisity)
    • 6.4.14 AllGoVision Technologies Pvt. Ltd.
    • 6.4.15 Senstar Corporation
    • 6.4.16 Digital Barriers PLC
    • 6.4.17 IronYun Inc.
    • 6.4.18 iOmniscient Pty Ltd.
    • 6.4.19 Herta Security, S.L.
    • 6.4.20 ObjectVideo Labs LLC
    • 6.4.21 Identiv Inc.
    • 6.4.22 ISS Inc. (AxxonSoft)
    • 6.4.23 Viseum UK Group
    • 6.4.24 Iveda Solutions Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment
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Global Video Analytics Market Report Scope

Video analytics is software that is used for monitoring video streams in near real-time. While monitoring the videos, the software identifies attributes, events, or patterns of specific behavior via video analysis of monitored environments. The software can generate automatic alerts and facilitate forensic analysis of historical data to identify trends, patterns, and incidents. The software enables users to analyze, organize, and share any insight gained from the data to make smarter, better decisions.

The video analytics market is segmented by type (software (on-premise and cloud) and services), by end user (BFSI, healthcare, retail & logistics, critical infrastructure, hospitality and transportation, defense and security, and other end-user verticals), and by geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Component Software On-Premise
Cloud-Based (SaaS)
Hardware Accelerators
Services Managed Services
Professional Services
By Application Intrusion and Perimeter Protection
Crowd and People Counting
Facial Recognition and Demographics
Traffic and Vehicle Analytics (ANPR, Incident Detection)
Behaviour Recognition (Loitering, Violence)
Retail Heat-Mapping and Conversion
By Deployment Mode Edge
On-Premise / Server
Cloud
By Organisation Size Large Enterprises
Small and Medium Enterprises
By End-User Vertical Government and Public Safety
BFSI
Healthcare and Life Sciences
Retail and E-Commerce
Transportation and Logistics
Critical Infrastructure and Energy
Hospitality and Entertainment
Manufacturing and Industrial
Others (Education, etc.)
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics (DK, SE, NO, FI)
Rest of Europe
Asia Pacific China
Japan
South Korea
India
ASEAN
Australia
New Zealand
Rest of Asia Pacific
Middle East and Africa Middle East GCC (SA, UAE, Qatar, etc.)
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
By Component
Software On-Premise
Cloud-Based (SaaS)
Hardware Accelerators
Services Managed Services
Professional Services
By Application
Intrusion and Perimeter Protection
Crowd and People Counting
Facial Recognition and Demographics
Traffic and Vehicle Analytics (ANPR, Incident Detection)
Behaviour Recognition (Loitering, Violence)
Retail Heat-Mapping and Conversion
By Deployment Mode
Edge
On-Premise / Server
Cloud
By Organisation Size
Large Enterprises
Small and Medium Enterprises
By End-User Vertical
Government and Public Safety
BFSI
Healthcare and Life Sciences
Retail and E-Commerce
Transportation and Logistics
Critical Infrastructure and Energy
Hospitality and Entertainment
Manufacturing and Industrial
Others (Education, etc.)
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics (DK, SE, NO, FI)
Rest of Europe
Asia Pacific China
Japan
South Korea
India
ASEAN
Australia
New Zealand
Rest of Asia Pacific
Middle East and Africa Middle East GCC (SA, UAE, Qatar, etc.)
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the video analytics market?

The video analytics market stands at USD 12.39 billion in 2025 and is forecast to reach USD 33.74 billion by 2030, displaying a 22.18% CAGR.

Which component segment leads the market?

Software dominates, accounting for 62% market share in 2024, with cloud-based SaaS solutions growing fastest at 25.4% CAGR.

Which region will grow most rapidly?

Asia Pacific is projected to record the highest regional CAGR at 22% over 2025-2030 due to extensive smart-city and manufacturing automation investments.

How are edge deployments influencing adoption?

Edge implementations are expected to expand at 26.3% CAGR as organisations seek real-time inference, reduced bandwidth costs, and data-sovereignty compliance.

Why is healthcare a high-growth vertical?

Healthcare facilities adopt GDPR-compliant privacy masking and continuous patient-monitoring analytics, driving a 23.7% CAGR for the sector.

What are the main restraints on market growth?

High GPU power consumption in remote sites and fragmented camera firmware in Latin-American retail environments collectively reduce the overall CAGR by 4.9 percentage points.

Page last updated on: July 9, 2025

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