| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 9.30 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
US Water Enhancer Market Analysis
The United States Water Enhancer Market is expected to register a CAGR of 9.3% during the forecast period.
- In the United States, about one-third of the total population is suffering from obesity due to the hectic work schedules of the people. This is leading to rising health concerns among the people leading to the demand of the product.
- There are many players in the water enhancer market with an increasing number of local players. Also, consumers are moving away from carbonated soft drinks.
US Water Enhancer Market Trends
Rising Demand for Non-Carbonated Drinks
Owing to the rising consumer preferences for functional ingredients, the demand for functional beverages in the local market has lead to an increased demand from people seeking healthy drinking options. This has led to a boost in the demand for water enhancers, which are attributed to provide functional properties to water. To address the health concerns of the consumers, the manufacturers are adopting to the local needs and water enhancers are resonanting well with the consumers across the world.
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Supermarkets and Hypermarkets are the Largest Distribution Channel
The major trend which may be attributed to the growth of water enhancers through supermarket/hypermarket include premiumization and health and wellness. Supermarkets make up the largest single market for the sale of water enhancers. Supermarket and hypermarkets, since they appeared, have played an important role in food and functional beverages distribution. The distribution model through this retail channel is widely accepted by both companies and consumers, due to the increasing consumer interaction with the premium shopping experiences in such retail formats. Pharmacies and health stores are generally one such retail, which indulge in direct business with the manufacturers, and hence, offer the consumers with attractive discounts.
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US Water Enhancer Industry Overview
The US water enhancer market is dominated by players, such as Kraft Foods, Coca-Cola, PepsiCo, Nestle and Twinings. The Kraft Foods’s “Mio” brand leads the US water enhance market. These companies account for around 70% share of the total market for water enhancer. The strong distribution networks and acquisition of distribution companies are the major strategies used by players, to expand their retail presence.
US Water Enhancer Market Leaders
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Kraft Foods
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The Coca-Cola Company
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PepsiCo, Inc.
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Nestle SA
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Twinings
- *Disclaimer: Major Players sorted in no particular order
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US Water Enhancer Industry Segmentation
Global water enhancer market offers the product through pharmacy & health store, convenience store, hypermarket/supermarket, online channel and other distribution channels.The report analyzes the recent trends, drivers, and challenges affecting the US water enhancer market.
| By Distribution Channel | Pharmacy and Health Store |
| Convenience Store | |
| Hypermarket/Supermarket | |
| Online Channel | |
| Other Distribution Channel |
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US Water Enhancer Market Research FAQs
What is the current United States Water Enhancer Market size?
The United States Water Enhancer Market is projected to register a CAGR of 9.3% during the forecast period (2025-2030)
Who are the key players in United States Water Enhancer Market?
Kraft Foods, The Coca-Cola Company, PepsiCo, Inc., Nestle SA and Twinings are the major companies operating in the United States Water Enhancer Market.
What years does this United States Water Enhancer Market cover?
The report covers the United States Water Enhancer Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Water Enhancer Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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US Water Enhancer Industry Report
Statistics for the 2025 United States Water Enhancer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Water Enhancer analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
