Market Trends of united states ice cream Industry
The increasing influence of innovative flavors is impacting the consumption of ice cream in the United States
- The increasing preference of consumers for premium ice creams and intercontinental flavors has led to a sharp increase in the per capita consumption of ice cream in the United States during the last decades. In 2022, per capita consumption of ice cream increased by 1.3% compared to the previous year, 2021. Consumers purchase ice cream in large cartons as well as individually wrapped frozen novelties that include ice-cream sandwiches, ice cream cones, chocolate-dipped bars, Klondike bars, and popsicles. Approximately 87% of the US population has ice cream in their freezers at any time, while Sunday is the most common day for them to purchase ice cream.
- Ice creams with low-calorie (150 calories per serving) or no-sugar options compared to regular ice creams have gained popularity among health-conscious consumers. Due to this, regular ice cream consumption experienced a dip of 9% up to 2021, compared to the historical years, while low-fat ice cream consumption increased by 20%. As of 2021, almost 74% of the US population eats ice cream at least once a week, which they also like to eat at home, while 84% of the US population purchased ice cream at grocery stores and ate it at home.
- Popular flavors of ice cream in the United States include vanilla, chocolate, strawberry, butter pecan, and mint chocolate chip. Despite this, chocolate remains the favorite among consumers. In 2021, 17% of US consumers preferred the chocolate flavor, followed by vanilla with 15%, and strawberry and mint chocolate chip with 8% each. Almost half of the consumers bought ice cream in half-gallon containers, and about 23% preferred to buy pints.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Growth in milk volume per cow is among the factors largely boosting milk production in the country
