Market Share of United States Hair Care Industry
The US hair care market is highly competitive. The most active companies in the market are Procter & Gamble Co., Unilever PLC, Garnier, L'Oréal SA, and Henkel AG & Co. KgaA. They consider mergers and acquisitions as their key strategies to consolidate and optimize their offerings. These players merge with local players to gain dominance in the local markets. Procter & Gamble is one of the most active companies in the market, with numerous brands offering a broad range of hair care products. The company has spent considerably on improving the quality of products and product innovation in terms of functionality, ingredients, size, and packaging. For instance, in November 2021, Procter & Gamble partnered with materials specialist Eastman to use Eastman Renew molecular-recycled plastic in packaging for its Herbal Essences brand.
US Hair Care Market Leaders
L'Oreal SA
The Estée Lauder Companies Inc.
Procter & Gamble Co.
Unilever PLC
Henkel AG & Co. KGaA
*Disclaimer: Major Players sorted in no particular order
