Men's Grooming Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Men's Grooming Products Market Analysis and is Segmented by Product Type (Hair Care Products, Skin Care Products, Shaving Products, and Other Products), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD) for the Above Segments.

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Men's Grooming Products Market Size

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Men's Grooming Products Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 58.83 Billion
Market Size (2029) USD 75.09 Billion
CAGR (2024 - 2029) 5.00 %
Fastest Growing Market Middle East and Africa
Largest Market Europe

Major Players

Men's Grooming Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Men's Grooming Products Market Analysis

The Men's Grooming Products Market size is estimated at USD 58.83 billion in 2024, and is expected to reach USD 75.09 billion by 2029, growing at a CAGR of 5% during the forecast period (2024-2029).

Increasing focus on personal grooming habits and rising expenditure capacity of individuals are the major factors behind the escalating demand for grooming products among men. Additionally, with improving gender norms and the rising influence of social media, men have become more self-conscious and embrace grooming products to feel more confident. For instance, according to the survey conducted in 2023 by LendingTree, an online lending marketplace, American men spend around USD 2,256 annually on beauty products compared to women who spend USD 1,283 annually. Moreover, prominent beauty brands focus on introducing personalized products that meet the needs of a diversified and multicultural consumer base. Also, the growing Gen Z population has led to an irreversible shift in the market, breaking gender norms that can help achieve diverse creative expressions. For instance, in June 2022, the Japanese cosmetic group Shiseido introduced a new men’s skincare brand named Sidekick. It targets the Asian market, mainly Gen Z consumers, and includes four products and eight inventory items based on advanced cosmetic research. The Sidekick range comprises a face cleanser, a lotion, a moisturizer, and a fabric mask made with natural ingredients to improve the function of the skin's moisture barrier by creating a more resistant skin environment.

Men's Grooming Products Market Trends

Men Tend To Spend The Most On Shave Care

The shaving products segment holds the largest share of the global men’s grooming products market owing to evolving fashion trends and increasing focus on personal care among men. For instance, according to the survey by the Bureau of Labor Statistics, the average annual expenditure on shaving needs per consumer unit in the United States increased from USD 12.95 in 2021 to USD 17.68 in 2022. Therefore, the shaving products market is competitive, with potential and major players focused on innovative product launches, expansions, and partnerships. Small enterprises and start-ups are also entering this segment owing to its growth potential. For instance, in April 2023, skincare brand Eos entered the men’s grooming category with a shave cream launch. It launched its product in two scents, Fresh Woods and Blue Surf, which were asserted to be fragrance-free without irritants for the most sensitive skin.

Men's Grooming Products: Average Annual Expenditure on Shaving Needs, Per Consumer Unit, USD, United States, 2021-2022

Europe Dominates the Market

The increasing awareness of effective skincare and personal grooming routines among men for maintaining personal hygiene represents the primary factor driving the market in the region. For instance, according to UK Barber report statistics, 62% of British men were interested in Men’s grooming products and services in 2022. Moreover, there has been an increase in demand for functional products due to the busy lifestyles of individuals, who tend to spare less time for personal care and are concerned about their skin health. For instance, the new statistics from wholesaler Capital Hair & Beauty reveal that around 90% of UK men under 50 are worried about the effect of cost-of-living stress on their appearance as of 2024. Around 42% of the UK population, including men, feel stress has adversely affected their skin and hair. Moreover, the prominent players are launching organic and natural products to broaden their offerings and geographical presence. For instance, in 2022, Beiersdorf introduced the NIVEA MEN “Climate Care Moisturizer,” which incorporates ingredients sourced from recycled CO2, showcasing their commitment to innovation and sustainability in their product formulations.

Men's Grooming Products Market: Market Size (%), By Geography, Global, 2023

Men's Grooming Products Industry Overview

The global men’s grooming products market is competitive and comprises various local and international competitors. The players in the market compete using various strategies ranging from expanding their production facilities to launching innovative products. Key players in the market include The Procter & Gamble Company, Beiersdorf AG, Unilever PLC, Loreal S.A, and LVMH Moet Hennessy Louis Vuitton SA.

Men's Grooming Products Market Leaders

  1. Beiersdorf AG

  2. Procter & Gamble Co.

  3. L'Oréal SA

  4. Unilever PLC

  5. LVMH Moet Hennessy Louis Vuitton SA

*Disclaimer: Major Players sorted in no particular order

Men's Grooming Products Market Concentration
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Men's Grooming Products Market News

  • March 2024: Nivea Men launches its deodorant range in the Canadian market in roll-on format and a convenient stick deodorant tailored for men on the go. The NIVEA Cool Kick Roll-on is enriched with an excellent care formula that delivers an instant kick of freshness and triple protection against sweat, odor & bacteria.
  • March 2024: The Body Shop brand plans to expand its retail presence by opening standalone, quick commerce, beauty specialty, and other stores in India. As a pilot project, the company launched its standalone stores in India.
  • March 2024: Chanel introduced a product line, an extension of the brand’s Le Lift Pro range, a brush-on peel treatment to correct, exfoliate, and resurface the skin.

Men's Grooming Products Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Focus On Personal Grooming

      2. 4.1.2 Aggressive Advertising and Marketing by Brands

    2. 4.2 Market Restraints

      1. 4.2.1 Availability of Substitute Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Skin care products

        1. 5.1.1.1 Face Wash

        2. 5.1.1.2 Moisturizers

        3. 5.1.1.3 Face mask

        4. 5.1.1.4 Other Skin Care Products

      2. 5.1.2 Hair care products

        1. 5.1.2.1 Shampoo & Conditioners

        2. 5.1.2.2 Styling Products

        3. 5.1.2.3 Hair Colorants

        4. 5.1.2.4 Other Hair Care Products

      3. 5.1.3 Shaving Products

        1. 5.1.3.1 Pre-shave

          1. 5.1.3.1.1 Shaving Cream

          2. 5.1.3.1.2 Pre-shave Oil

          3. 5.1.3.1.3 Shaving Soap

          4. 5.1.3.1.4 Other Pre-shave Products

        2. 5.1.3.2 Post-shave

          1. 5.1.3.2.1 After-shave

          2. 5.1.3.2.2 Balms

          3. 5.1.3.2.3 Other Post-shave Products

        3. 5.1.3.3 Razors & Blades

      4. 5.1.4 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Specialty Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 Spain

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Brand Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Co.

      2. 6.3.2 Beiersdorf AG

      3. 6.3.3 L'Oreal SA

      4. 6.3.4 Edgewell Personal Care Company

      5. 6.3.5 Unilever PLC

      6. 6.3.6 Natura & Co. Holding SA

      7. 6.3.7 LVMH Moët Hennessy Louis Vuitton SA

      8. 6.3.8 Chanel Limited

      9. 6.3.9 Coty Inc

      10. 6.3.10 Combe Inc.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Men's Grooming Products Industry Segmentation

Male grooming products include a wide range of personal care products especially designed for men to maintain hygiene and enhance appearance. 

The scope of the study is segmented by product type, distribution channel, and geography. The market is segmented by product type into hair care, skin care, shaving products, and others. The skin care products segment is further segmented into face washes, moisturizers, face masks, and other skincare products. The hair care products segment is further segmented into shampoos and conditioners, styling products, hair colorants, and other hair care products. The shaving products segment is further classified into pre-shave, post-shave, razor and blades. The market is segmented by distribution channel into specialty stores, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Based on geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The market sizing and forecasts have been done for each segment based on value (USD).

Product Type
Skin care products
Face Wash
Moisturizers
Face mask
Other Skin Care Products
Hair care products
Shampoo & Conditioners
Styling Products
Hair Colorants
Other Hair Care Products
Shaving Products
Pre-shave
Shaving Cream
Pre-shave Oil
Shaving Soap
Other Pre-shave Products
Post-shave
After-shave
Balms
Other Post-shave Products
Razors & Blades
Other Product Types
Distribution Channel
Specialty Stores
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Men's Grooming Products Market Research FAQs

The Men's Grooming Products Market size is expected to reach USD 58.83 billion in 2024 and grow at a CAGR of 5% to reach USD 75.09 billion by 2029.

In 2024, the Men's Grooming Products Market size is expected to reach USD 58.83 billion.

Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Unilever PLC and LVMH Moet Hennessy Louis Vuitton SA are the major companies operating in the Men's Grooming Products Market.

Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Men's Grooming Products Market.

In 2023, the Men's Grooming Products Market size was estimated at USD 55.89 billion. The report covers the Men's Grooming Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Men's Grooming Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key regulatory trends for men's grooming products in emerging markets are a) Growing demand for natural ingredients may lead to regulations requiring clear labeling and verification of organic claims b) Growing number of emerging markets prohibiting animal testing for cosmetics is pushing companies towards cruelty-free formulations and alternative testing methods

The key regulatory trends for men's grooming products in emerging markets are a) Growing demand for natural ingredients may lead to regulations requiring clear labeling and verification of organic claims b) Growing number of emerging markets prohibiting animal testing for cosmetics is pushing companies towards cruelty-free formulations and alternative testing methods

Men's Grooming Products Industry Report

The global men's grooming products market is poised for significant growth, this surge is driven by the increasing consumer shift towards natural and organic grooming products, reflecting a growing preference for premium, value-added skincare and shave care solutions. Innovations such as transdermal technology-based skincare and strategic partnerships between grooming brands and luxury car manufacturers are highlighting the market's dynamic evolution. The demand for products offering sun protection, anti-aging, and skin brightening benefits is rising, fueled by heightened awareness of personal grooming among men. However, the market faces challenges from the potential adverse effects of chemical-based products and the prevalence of cheaper alternatives in emerging markets. The market is segmented by product type, with shave/beard care products leading due to significant consumer demand, and distribution channels, where hypermarkets & supermarkets dominate. The rising adoption of e-commerce platforms further supports market expansion, offering a convenient shopping experience and a broader product selection. Statistics for the men's grooming products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Men's grooming products analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Men's Grooming Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)