Men's Grooming Products Market - Growth, Trends, and Forecasts (2020 - 2025)

The Global Men's Grooming Products Market is Segmented by Product Type (Hair Care Products, Skin Care Products, Shave Care Products, Fragrances, and Other Product Types), Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


5.5 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The global men's grooming products market is projected to register a CAGR of 5.5% during the forecast period, 2020 - 2025.

  • The market is primarily driven by the increasing consciousness among male consumers on personal wellness and appearance. Moreover, due to the increasing penetration of media, there is a rising societal pressure to always look good, thereby fueling the grooming products available for men. Moreover, rapid innovations and frequent launches of various grooming solutions are offering tremendous growth potential to the market. For instance, Marico launched the Set Wet Studio X Charcoal, a charcoal-based range of male grooming products that include shampoo, body wash, peel-off face mask, face wash, and face scrub. Charcoal is considered a super ingredient, and it is increasingly being used in personal care products, both internationally and in the domestic market.
  • Furthermore, factors, such as rising penetration of e-commerce and social media, are contributing to the growth of the global market. Although the online market is still at a nascent stage, it is currently experiencing a strong growth rate. This helps provide convenience and a wide variety of products for the consumers to choose from.

Scope of the Report

The global men's grooming products market is segmented by type into hair care products, skincare products, shave care products, fragrances, and other product types. By distribution channel, the market is categorized into supermarkets/ hypermarkets, specialist retailers, convenience stores, online retail, and other distribution channels. Also, the study provides an analysis of the men's grooming products market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Type
Hair Care Products
Skin Care Products
Shave Care Products
Other Product Types
By Distribution Channel
Specialist Retailers
Convenience Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Rising Demand for Men's Skin Care Products

The men's skincare market is reported to have the fastest growth in the global men's grooming market. The major concerns among customers are aging, acne, and pigmentation. Thus, major players are focusing on expanding their existing product lines by introducing new products to meet the customers' demand. For instance, AVEDA, a brand of Estee Lauder Companies, launched a daily light guard defense fluid broad spectrum SPF 30, which offers multifunctional benefits to consumers, such as protection against free radical damage and strengthens the skin's natural environmental barrier. Thus, such innovations and portfolio extensions drive the growth of the market.

To understand key trends, Download Sample Report

The United States Expected to Dominate the Global Market

In the United States, the male grooming industry is flourishing. Moreover, the market is witnessed to dominate the global market. Male consumers, especially baby boomers, are venturing into the luxury sphere, which has resulted in a faster growth rate for male-specific premium beauty products. However, in the country, the growing demand for the e-commerce segment is exponentially driving the US market. A large percentage of the young crowd is involved in the potential use of various online portals, which provide more knowledge about the variety of grooming solutions available in the market, thereby driving the demand for various products.

To understand geography trends, Download Sample Report.

Competitive Landscape

The global men's grooming products market is competitive and fragmented in nature owing to the presence of many regional and domestic players. The leading companies engage in mergers, expansions, acquisitions, partnerships, and new product development as strategic approaches, to boost their brand presence among consumers. Key players dominating the market include Beiersdorf AG, L’Oréal SA, Procter & Gamble Co., and Unilever PLC.

You can also purchase parts of this report. Do you want to check out a section wise price list?

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Hair Care Products

      2. 5.1.2 Skin Care Products

      3. 5.1.3 Shave Care Products

      4. 5.1.4 Fragrances

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Colombia

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Beiersdorf AG

      2. 6.4.2 L’Oréal SA

      3. 6.4.3 Procter & Gamble Co.

      4. 6.4.4 Unilever PLC

      5. 6.4.5 Grooming Lounge

      6. 6.4.6 Reckitt Benckiser

      7. 6.4.7 Helios Lifestyle Private Limited

      8. 6.4.8 Marico Ltd

  7. *List Not Exhaustive

** Subject to Availability

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Related Reports