Men's Grooming Products Market - Growth, Trends, and Forecast (2020 - 2025)

Global Men's Grooming Products market is segmented by Product Type (Hair Care Products, Skin Care Products, Shave Care Products, Fragrances, and Other Product Types), Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail and Other Distribution Channels), and Geography

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

5.5 %

Major Players:

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Market Overview

Global men's grooming products market is projected to grow at a CAGR of 5.5% during the forecast period.

  • The male grooming industry has grown over the past few decades, and it is currently a billion dollar industry. Many consumers of male grooming products have realized the importance of self-image and presentation. This has boosted the purchase of cosmetic products across the world. There is a great deal of  innovation in this industry, which has also led to the gradual growth in the demand for cosmetic products.

 

Scope of the Report

The scope of the market includes Hair Care Products, Skin Care Products, Shave Care Products, Fragrances, and Other Product Types by Product type. By distribution channel, the market is categorized as supermarkets/ hypermarkets, Specialist Retailers, Convenience stores, Online Retail, and Other distribution channels.

By Product Type
Hair Care Products
Skin Care Products
Shave Care Products
Fragrances
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Colombia
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Men are Becoming More Image Conscious Leading to a Changed Perception Of Spending On Grooming

With technological advancement, globalization, and increased purchasing power of consumers globally, consumers have become increasingly conscious about hygiene and beauty leading to a rapid increase in the men’s cosmetics industry.

Men today are more dynamic, open-minded, and sophisticated than ever before. Gender roles are no longer clearly defined and past stereotypes of the past are becoming faintly relevant. While internal motivation may not have shifted, external drivers are altering their wants, needs, and aspirations.

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United States - leading Country in the Globe

In the United States, the male grooming industry is flourishing. With the aging population, consumers are demanding tropical, natural treatment for anti-aging and grooming. Consumers also desire authentic and personalized craft products.

Male consumers, especially baby boomers, are venturing into the luxury sphere, which has resulted in a faster growth rate for male-specific premium beauty products.

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Competitive Landscape

The global men’s grooming products market is highly competitive and fragmented with players adopting the acquisition and product innovation as their key strategy to increase their market share.

Global vendors have largely invested in Research and development as part of developing unique products specifically for different regions. For instance, Revlon has launched a specific line of products in the Asia Pacific and the Middle East regions.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Hair Care Products

      2. 5.1.2 Skin Care Products

      3. 5.1.3 Shave Care Products

      4. 5.1.4 Fragrances

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Colombia

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Beiersdorf AG

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 Procter & Gamble Co.

      4. 6.4.4 Johnson & Johnson Consumer Inc.

      5. 6.4.5 L'Oreal SA

      6. 6.4.6 Edgewell Personal Care Co.

      7. 6.4.7 Unilever PLC

      8. 6.4.8 Marico Limited

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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