North America Hair Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America hair colorants market is segmented by Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others); By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others), and by Geography.

Market Snapshot

North America Hair Colorants Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.87 %

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Market Overview

North America Hair Colorants market is projected to grow at a CAGR of 2.87% during the forecast period 2020-2025.

  • Increased aged population, rising demand for natural and organic hair colorants and increased prevalent of hair fashion trend among young consumers has driven the hair colorant market growth.
  • Synthetic hair colorant offer long-lasting color effects and available in a fascinating color range which is a limitation of natural hair colorants. However, increased research and development by cosmetic companies launching natural hair colorants in the market with longtime effects.

Scope of the report

North America hair colorants market segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Others. On the basis of the distribution channels, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others. Based on geography, the report provides a regional analysis, which includes the United States, Canada, Mexico, and the Rest of North America.

By Product Type
Permanent Colorants
Semi-Permanent Colorants
By Distribution Channel
Speciality Stores
Online Stores
Convenience Stores
Other Distribution Channels
United States
Rest of North America

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Key Market Trends

Emerging Styling Trend Among Young Consumers

In the North American region, the maximum percentage of woman residents dye their hair. The customers use hair dye, not just for covering gray hair but likewise to create a style statement. People who wish to look stylish is as a consequence of boosting the hair colorant market in the region. The various company endorses celebrities and beauty experts for product promotion and advertising across the regions in order to increase the customer base. The prime income flow comes from the group of middle-class people.


United States holds the Largest Share

In the United States, consumer spending on cosmetics and other personal care products has witnessed a rise. Due to the increase in advertising and promotional activities, the consumers in the United States are still buying these hair colorant products. Additionally, often the advertisements are focused on a specific age group, such as adolescents or aging-women, in an effort to influence and target specific population groups. 

Due to frequent product innovation in the market, consumers are being introduced to new types of products and trying them out. Consumers generally want to ensure that they buy products that suit their skin or hair type and thus, product trial is important in the cosmetics market. Thus, companies such as Henkel and Loreal have been increasing their marketing expenditures towards such activities in recent years.


Competitive Landscape

The market of hair colorants in North America is competitive as the major players are trying to cater to the demands of the consumers in terms of color options, offering safer products for use at the same time. The demand for funky and neon colors is also rising with the exchange of cultures and the spread of fashion across the region. Some of the major players in the market studied are Henkel AG & Co. KGaA, COTY INC., L'Oreal S.A, Kao Corporation among others.

Major Players

  1. Henkel AG & Co. KGaA

  2. Revlon

  3. COTY INC.

  4. L'Oreal S.A

  5. Mandom corp.

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Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 Revlon

      3. 6.3.3 COTY INC.

      4. 6.3.4 L'Oreal S.A

      5. 6.3.5 Kao Corporation

      6. 6.3.6 Mandom corp.

      7. 6.3.7 Aveda Corp.

    4. *List Not Exhaustive

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Frequently Asked Questions

The North America Hair Colorants Market market is studied from 2016 - 2026.

The North America Hair Colorants Market is growing at a CAGR of 2.87% over the next 5 years.

Henkel AG & Co. KGaA, Revlon, COTY INC., L'Oreal S.A, Mandom corp. are the major companies operating in North America Hair Colorants Market.

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