UNITED STATES BATH FITTING MARKET Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The United States Bath Fitting Market is segmented by Product (Faucets, Showers, Bathtubs, Showers Enclosures, and Other Product Type), By Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels), and by End-User (Commercial and Residential)

US Bath Fitting Market Size

United States Bath Fitting Market
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR < 5.00 %
Market Concentration Low

Major Players

United States Bath Fitting Market

*Disclaimer: Major Players sorted in no particular order


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US Bath Fitting Market Analysis

The United States Bath Fitting Market is growing rapidly owing to the development in the residential construction sector and renovations. Additionally, actors attributing to this growth are increasing disposable income, space constraint issues in houses, and rising levels in lifestyle. Due to modernization and urbanization, the demand for bath fittings is increasing in the country with a CAGR of 5% over the forecast period.

The COVID 19 pandemic has been severely affecting various businesses in the United States including the bathroom fittings industry. Categories like sanitaryware and bathroom fixtures are largely classified as discretionary spending and have witnessed a deferment of demand due to an expected decline in renovation/refurbishment activity in the near term due to the COVID-19 outbreak. However, public health has become an urgent matter in the current climate. The architecture and interior design of bathrooms are taking a fresh look at the foundation. Now, in the context of COVID-19, these spaces could evolve. When the current pandemic finally recedes, a new wave of innovations in the bathroom ensures that it is cleaner, more hygienic, and comfortable.

The growing construction of smart homes and smart bathrooms can be attributed to an increasing number of consumers showing a preference for a spa-like experience at home. Digital faucets that operate on sensors serve to conserve water and energy through different features such as reduced tap flow, digital temperature control settings, touchless technology, infrared tap technology, and timed settings. The growth and innovation spurts that most middle-income economies witnessed at the per capita income of USD 66080.

US Bath Fitting Market Trends

This section covers the major market trends shaping the US Bath Fitting Market according to our research experts:

Rising Urbanization And Construction Activities

Urbanization is one of the key factors enabling and driving the demand transformation, as the consumers are demanding eco-friendly bath fittings, new technological faucets, etc. With 82.46% of the total population leaving in cities and urban areas, there is a surplus demand for bathroom fixtures, fittings, and others. United States construction spending in public and private sector accounting to USD 1,290bn. in 2018, USD 1,380bn. in 2019 and USD 1,500bn. in 2020. The boost in construction activates leads boost in bath fittings.


Bathroom Renovation Pushing Demand

In the United States, the reason for the renovation of the bathroom is an Upgraded system, increase shower size, changed layout, Modified Walls, Modified Ceiling, Modified flooring, Changing room location, and Others. Amongst all of these, Upgrading System is the sole reason for renovation. Pushing demand for renovation and upgrading systems helps to uplift the demand of the Bath Fitting market.

The median national spend on master bathroom remodels remained consistent, at USD 8,000, in 2019. Shower upgrades coincide with a threefold increase in the cost of a remodel. Homeowners who remodel their master bathrooms with a shower upgrade have a median spend of USD 14,000, and those without a shower upgrade have a median spend of only USD 4,500. Larger bathrooms coincide with a remodel that is nearly twice as costly. Homeowners who remodel a master bathroom larger than 100 square feet typically have a median spend of USD 7,000 more than those with bathrooms smaller than 100 square feet.


US Bath Fitting Industry Overview

Companies across the world have huge investments in this segment of the market. In the US the bath fitting market has many companies concentrated over minor shares. Kohler, Delta, American Standard, TOTO, etc are amongst the bath fitting, fixtures, etc.

Adoption of smart bath fittings and up-gradation to new faucets, showers, etc leads to increasing competition amongst the company. Innovation and technological advancement taking a pace as the COVID and urbanization strike general people to the adoption of the new faucets, showers, etc.

US Bath Fitting Market Leaders

  1. Delta Faucet

  2. Kohler

  3. American Standard

  4. TOTO

  5. Pfister Faucets

*Disclaimer: Major Players sorted in no particular order

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US Bath Fitting Market News

In Showers

In mid-2020, TOTO developed a new product namely AERO-JET, this technology offers a luxurious shower experience while respecting our water supply. Using air injection to increase water volume by adding air into each water droplet, bathers experience a full, rich shower while using less water. The AERO-JET+ technology adds a pulsating feature to the stream, for an even more invigorating experience. Features,

  • Injects air into the water
  • Saves water by making water droplets larger
  • AERO-JET+ pulses the water - feels like using more water
  • Creates a luxurious showering experience

In Faucets

In 2020, Delta Faucets developed a new product namely Delta VoiceIQ Technology that helps in pairing connected home devices to get the exact amount of water needed and is equipped with features like metered dispensing and custom container commands. Delta shower heads, hand showers and kitchen faucets with Touch-Clean Spray Holes make it easy to wipe away calcium and lime build-up with the touch of a finger. While other faucets may gather unsightly mineral build-up over time, the soft rubber spray holes of touch-clean faucets allow any mineral residue to simply be wiped away for an instantly refreshed look - with no need for soaking or the aid of chemical cleaners.

US Bath Fitting Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Recent Development In Markets

    6. 4.6 Porter's Five Force Model

    7. 4.7 Technology Snapshot

    8. 4.8 Consumer Behaviour Analysis

    9. 4.9 Government Regulation In Market

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Faucets

      2. 5.1.2 Showers

      3. 5.1.3 Bathtubs

      4. 5.1.4 Showers Enclosures

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi- brand Stores

      2. 5.2.2 Exclusive Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By End Users

      1. 5.3.1 Residential

      2. 5.3.2 Commercial


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Kohler

      2. 6.2.2 TOTO

      3. 6.2.3 Delta Faucet

      4. 6.2.4 American Standard

      5. 6.2.5 Pfister

      6. 6.2.6 Kraus

      7. 6.2.7 Grohe

      8. 6.2.8 Peerless

    3. *List Not Exhaustive

**Subject to Availability
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US Bath Fitting Industry Segmentation

Bath fittings are one of the most widely demanded products as people are adopting urbanization. A complete background analysis of the United States Bath Fitting Market includes an assessment of the economy, market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report. The United States Bath Fitting Market is segmentedby Product (Faucets, Showers, Bathtubs, Showers Enclosures, and Other Product Type), By Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels), and by End-User (Commercial and Residential). The market sizing and forecasts have been done for each segment based on value (USD million).

By Product
Showers Enclosures
Other Product Types
By Distribution Channel
Multi- brand Stores
Exclusive Store
Online Stores
Other Distribution Channels
By End Users
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US Bath Fitting Market Research FAQs

The United States Bath Fitting Market is projected to register a CAGR of less than 5% during the forecast period (2024-2029)

Delta Faucet, Kohler, American Standard, TOTO and Pfister Faucets are the major companies operating in the United States Bath Fitting Market.

The report covers the United States Bath Fitting Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the United States Bath Fitting Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

United States Bath Fitting Industry Report

Statistics for the 2024 United States Bath Fitting market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Bath Fitting analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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UNITED STATES BATH FITTING MARKET Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)