United Kingdom Wearable Technology Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The United Kingdom Wearable Technology Market is Segmented by Type of Device (Smart Watches, Head-mounted Displays, Wristbands, Ear-wearables).

UK Wearable Technology Market Size

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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 17.65 %
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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UK Wearable Technology Market Analysis

The United Kingdom Wearable Technology Market is expected to register a CAGR of less than 17.65% over the forecast period (2022 - 2027). Factors such as miniaturization of wearable sensors and improved communication capabilities, along with the improving abilities of these devices to facilitate the integration with various devices and machines without compromising their performance, and other functionalities, are driving the growth of the studied market.

  • Wearable technology such as Smart Watches, Head-mounted Displays, Wristbands, Ear-wearables, and Other Device Types (Smart Clothing) are propelling the significant growth of the wearable technology market. Smartwatches, Fitness trackers are enhancing the consumer's wellness and fitness.
  • According to UK Government, the number of IoT(Internet of Things) devices in the UK is projected to grow by over 150 million in 2024. The white goods market and consumer wearables account for over 40% of all IoT(Internet of Things) connections. Smartwatches, health and fitness trackers with ear-worn devices will become the most dominant category. Smartwatches are widely used as many people monitor their health and track heart rate.
  • The adoption of wearable Technology is growing, especially across the healthcare sector as patients are increasingly adopting wearable technology and mobile apps to monitor their health constantly and mitigate health-related problems through early intervention and behavioral change. For instance, according to the Government of the United Kingdom, Defence and Security Accelerator (DASA) is using wearable technology to present a significant opportunity for the UK Armed Forces to reduce injury to in-service personnel.
  • However, the absence of efficient and reliable battery system that can enable the users to use the wearable devices for an extended period without compromising the compactness of the devices is a major factor restraining the growth of the studied market.
  • A notable impact of the pandemic has been observed on the UK's wearable technology market. Due to the COVID-19 pandemic, there were many disruptions in the supply chain. Additionally, due to various restrictions, the deliveries of these devices were delayed. However, the adoption of these devices is set to increase as the pandemic has raised awareness of digital technologies.

UK Wearable Technology Market Trends

This section covers the major market trends shaping the UK Wearable Technology Market according to our research experts:

Smartwatches to Witness Significant Growth

  • IoT-driven smartwatches are driving the wearables market growth that will operate as a standalone technology and interact with other IoT(Internet of Things) devices to vastly improve a consumer's quality of life. The wireless connections of these smartwatches while cycling and running enable the users to track their fitness and help them monitor the conditions they encounter while involved in the activities.
  • Technological advancements like data science techniques and IoT propel the demand for this market. Smartwatches also track fitness using various applications and display the user's health-related issues on the dashboards.
  • The increasing penetration of high-speed telecommunication technologies such as 5G is expected to further the growth of the smartwatches segment in the United Kingdom as they offer high-speed connectivity, which will further expand the use cases of smartwatches. For instance, in April 2021, every operator in the country boosted their spectrum holdings across the 700 MHz and 3.6-3.8 GHz spectrum bands.
  • In February 2022, Virgin Media O2 announced that its 5G network had hit two-thirds of the capital, giving London the largest 5G footprint within the group.
  • Considering the growing demand, several smartwatch manufacturers are launching their products in the country. For instance, in October 2021, Apple launched its latest Watch Series 7 in the United Kingdom. According to the company, the Apple Watch Series 7 features Watch OS 8, faster charging, a larger and more advanced display, and new aluminum case colors.
Growth in the Number of 5G Base Stations

Application For Tracking Health Is Expected To Majorly Contribute For Market's Growth

  • Smartwatches are revolutionizing the healthcare industry as they help individuals invest time toward their well-being and act like medical sensors. These devices allow data collection and play a vital role in monitoring heart rate, blood oxygen levels, and activity levels. Apple, Fitbit, Samsung, and Fossil are among the leading smartwatch brands offering smartwatches with healthcare tracking features in the country.
  • Additionally, fitness trackers also contribute significantly to wearables market growth. With the help of these devices, users can monitor the calories burnt, sleep, exercises, and the step counter. Fitness Trackers also collects the user's data, which helps the doctors analyze the patient's health to offer quick medication. The demand for these devices has increased significantly since the outbreak of Covid-19 as these devices enabled the doctors to record users' body temperature and other attributes such as heart rate remotely.
  • With the adoption of new technologies in these devices, glucose monitoring is made easy. The rising cardiovascular cases can also be easily tracked with the help of these devices. The e-commerce industry is witnessing significant growth in this market as people are inclined toward more usage of these devices.
  • Considering the benefits smartwatches and other wearables provide, especially to old people, the demand for these devices is increasing significantly in the country along with the aging population. For instance, Fitbit UK offers a Sense smartwatch, which according to the company, enables the users to manage stress with an innovative EDA sensor.
Estimated Demographics of Ageing Population,

UK Wearable Technology Industry Overview

The market studied is highly fragmented. Some of the significant players in the market are Apple Inc., Samsung Electronics Co. Ltd., Fitbit Inc., Huawei Technologies Co. Ltd., Xiaomi Corporation, and Garmin Ltd. The companies are increasing their market share by forming multiple partnerships and mergers, investing in projects, and launching new products in the market.

  • May 2021 - Meta Platforms Inc, the parent company of recently-rebranded Facebook, in a bid to develop the next generation of Metaverse solutions, kicked off the research for its Project Aria augmented reality (AR) smart glasses in London. The company will begin trialling its smart glasses by recording data from environments via the head-mounted display's (HMDs) sensors.
  • April 2022 - Nreal, a Chinese augmented reality start-up, unveiled their plans to bring its smart glasses to the U.K. The company announced that it would launch its Nreal Air AR glasses in Britain later this spring through an exclusive deal with local carrier EE.

UK Wearable Technology Market Leaders



  3. Huawei Technologies Co., Ltd.

  4. Apple Inc

  5. Xiaomi

*Disclaimer: Major Players sorted in no particular order

Wearable Technology Market.png

UK Wearable Technology Market News

  • September 2021 - Swansea University announced that British athletes in Tokyo, including top medal winners, used wearable technology designed by them. The wearables were designed with a printed carbon ink heater to keep their muscles warm before competing. Swansea University's team made up of experts from the Welsh Centre for Printing and Coating (WCPC) and Applied Sports, Technology Exercise and Medicine (A-STEM), collaborated with the English Institute of Sport (EIS), Haydale, Screentec, and Newbury Electronics to develop this product.
  • July 2021 - American startup Magic Leap announced the official price and specs of their latest mixed reality headset, the Magic Leap 2, designed for professionals and developers; the product features a suite of new features, including eye-tracking cameras as well as dynamic dimming lenses. The company announced that it would be available for purchase in the United Kingdom from September 2021.

UK Wearable Technology Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Impact of COVID-19 on the Wearable Technology Market


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Technological Advancements in the Wearables Market

      2. 5.1.2 Increase in Health Awareness among the Consumers

    2. 5.2 Market Challenges

      1. 5.2.1 Growing Complexity of Wearable Devices and Limited Use of Features, augmented With Security Risks


    1. 6.1 By Type of Device

      1. 6.1.1 Smart Watches

      2. 6.1.2 Head-mounted Displays

      3. 6.1.3 Wristbands

      4. 6.1.4 Ear-wearables

      5. 6.1.5 Other Device Types (Smart Clothing)


    1. 7.1 Company Profiles

      1. 7.1.1 Apple Inc.

      2. 7.1.2 Samsung

      3. 7.1.3 Fitbit Inc.

      4. 7.1.4 Huawei Technologies Co. Ltd

      5. 7.1.5 Xiaomi

      6. 7.1.6 Garmin Ltd.

      7. 7.1.7 Fossil Group Inc.

      8. 7.1.8 OnePlus

      9. 7.1.9 Sekonda

      10. 7.1.10 Honor Device Co., Ltd

    2. *List Not Exhaustive


**Subject to Availability

UK Wearable Technology Industry Segmentation

Wearable technology is an electronic device that can be worn as an accessory (e.g., as a watch). These devices often comes equipped with processing and communication capabilities. The United Kingdom Wearable Technology Market is Segmented by type of device including Smart Watches, Head-mounted Displays, Wristbands, and Ear-wearables. The report offers a comprehensive analysis of the past and future trends along with future opportunities. The report also offers an analysis of the impact of COVID-19 on the studied market.

By Type of Device
Smart Watches
Head-mounted Displays
Other Device Types (Smart Clothing)

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UK Wearable Technology Market Research FAQs

The UK Wearable Technology Market is projected to register a CAGR of 17.65% during the forecast period (2023-2028).

SAMSUNG, FITBIT, INC., Huawei Technologies Co., Ltd., Apple Inc and Xiaomi are the major companies operating in the UK Wearable Technology Market.

UK Wearable Technology Industry Report

Statistics for the 2023 UK Wearable Technology market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Wearable Technology analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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