United Kingdom Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers & Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills & Roasters, and Hair Dryers), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: >2.4 %

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Market Overview

The home appliances market in the United Kingdom is mature with appliances like refrigerators, washing machines, and cookers accounting for more than 90% ownership rate in the country. Owing to this high penetration rate, almost 83% of new purchases are replacements sales, of which, approximately 53% are due to the breakdown of the currently used appliance. The replacement sales are largely driven by buyers moving to a new home/location, followed by their dynamic preferences/needs, innovations that the newly launched products hold, customer's willingness to upgrade the kitchen look or increasing concerns of water and energy efficiency.

The changing interests of customers are also reflecting on the way they buy their goods or products. Though more than half of appliances sold in 2018, were through store-based retailers, the share taken by online-only players has also grown rapidly.  Non-retail channels such as builders and construction merchants occupied approximately 9% of the share, whereas the rest is divided among the online-only sales, store-based sales, and store retailers who have an online presence too. This intense competition among all the channels is increasing the pricing pressure among various vendors.

Scope of the Report

A complete background analysis of the United Kingdom Home Appliances Industry, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

Major Appliances
Dishwashing Machines
Washing Machines
Cookers & Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Grills & Roasters
Hair Dryers
Distribution Channel
Supermarkets & Hypermarkets
Specialty Stores

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Key Market Trends

Innovative Products are Driving the Sales Volume pf the Market

Consumers are looking forward for highly innovative products in both the major and minor home appliances. In 2018, the sales of appliances like dish washers, washing machines were driven by the innovation that minimize the conservation of electricity and water with highly efficient cleaning properties. In the same way, the sales of chillers, refrigerators were driven by the less emission of carbon dioxide and electricity consumption, and the sales of washing machines by the rapid drying capacity that the product holds. Enhancing quality standards, pleasing designs, adaptability and ease of access, convenient/affordable pricing are adding extra value to the products.

UK 1

Enhanced Quality and Trending Designs are Driving Small Home Appliances Market

Along with the prime functionality of the appliance, consumers are also looking for trending designs, high-quality standards. The market for these small home appliances is vast owing to the factors like its less presence rate, the efficiency they bring in the carrying the duty, easy to clean feature that the product holds and the factor that they reduce the average time that the consumer has to invest in doing the job. The smart connectivity features of the appliances are adding additional value to the products. The increasing trend in the sales volume of coffee machines, electric kettles, toasters is reflecting the importance given by customers to the above-mentioned features. To attract millennial consumers and to match their aesthetic dynamic preferences in manufacturers have introduced fancy finishing, pastel colors viz. teal, aqua, ivory, lavender in small kitchen appliances like coffee makers, blenders.

UK 2

Competitive Landscape

The report covers major international players operating in the United Kingdom home appliances market. Several manufacturers are focusing on enhancing their R&D capabilities in the air purifiers segment. In November 2019, LG Electronics announced a portable smart air purifier designed for use on the go and is suitable for small spaces. The customer can monitor the purifier’s filter condition, check the status of the battery with the help of a mobile app. The consumer can also control the purifier via Bluetooth connection.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porters 5 Force Analysis

    6. 4.6 Technological Innovations


    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers & Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills & Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Others

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets & Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-Commerce

      4. 5.3.4 Others


    1. 6.1 Market Concentration Analysis

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Haier Electronics Group Co. Ltd,

      7. 6.2.7 BSH Hausgeräte GmbH

      8. 6.2.8 Arcelik A.S

      9. 6.2.9 Gorenje Group

      10. 6.2.10 Mitsubishi Electric Corporation

    3. *List Not Exhaustive

  8. 8. APPENDIX

**Subject to Availability

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Frequently Asked Questions

The United Kingdom Home Appliances Market market is studied from 2016 - 2026.

The United Kingdom Home Appliances Market is growing at a CAGR of >2.4% over the next 5 years.

Samsung, Electrolux Group, LG Group, Panasonic Corporation, Whirlpool Corporation are the major companies operating in United Kingdom Home Appliances Market.

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