The United Kingdom sweet spread market was valued at USD 1323.5 million in 2015 with a CAGR 2.5% during the forecast period. Changing consumer preferences and cautious spending are impacting the types of sweet spreads consumers are buying
While sales have increased overall, market growth is particularly evident in the non-traditional segments of chocolate spreads and nut/seed-based spreads, largely at the expense of jams and other fruit-based products.70% of the British consumers prefer spreads at their breakfasts.
Chocolate spread is the second most popular choice for spreads with its sales rising by 27% in the last 4 years. With increasing economic pressure, people are looking to cook at home and spreads are an extremely viable option. The major market players in this industry are Unilever Group, Wellness Foods Ltd., Premier Foods Plc and Ferrero Group.
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