Unified Communication-as-a-Service in Retail Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Unified Communication-as-a-Service in Retail Market is Segmented by Geography (North America, Europe, Asia-Pacific).

Market Snapshot

unified communication as a service in retail voip internet telephony unified communications collabor
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: North America
Largest Market: North America
CAGR: 24.7 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Unified Communication-as-a-Service in Retail market was valued at USD 4733.85 million in 2020 and is expected to reach USD 17800.17 million by 2026, at a CAGR of 24.7% over the forecast period 2021 - 2026. Unified Communication (UC) Solutions enables retailers to provide a rich platform for collaboration and smarter way to interact seamlessly, converging physical experiences with virtual, while reducing costs and enabling flexible expansions across the enterprise.

  • The lack of awareness of the technology is hindering the growth of the market. In one of the surveys done by Retail Week, it was figured out that more than 69% of retailers were not aware of Unified Communication Solutions and 38% of them said that they did not know the benefits of implementing the same.
  • The growing adoption of BYOD and other mobility solutions has been aiding the adoption of UCaaS solutions.
  • The growing adoption of IP applications to enhance customer experience and in-store operations are also expected to boost the growth of the market studied.

Scope of the Report

The changing consumer behavior has resulted in a dynamic shift in today’s retail industry. From a single point of physical interaction to omnichannel interactions, like web, mobile, or social media, consumers today are demanding the need for providing enhanced shopping experience across all channels.

North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of World

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increasing Small- and Medium-scale Industries to Drive the Market

  • The dependency of small and medium-sized businesses (SMBs) on the cloud is proliferating and is expected to increase in the future. UCaaS has emerged as an ideal solution for SMBs, mainly when delivered in a cloud-based model. 
  • These solutions combine real-time, integrated voice and collaboration capabilities, along with a flexible and scalable delivery model, making them well suited for SMBs. The primary benefit of UCaaS for SMBs is more about reducing costs than having an impact on business.
  • These businesses regard to cost savings, increased security, and simplified management as the significant benefits of deploying UCaaS. A recent study by ATT confirmed that two-thirds (67%) of small businesses (with fewer than 100 employees) use VoIP today. SMBs interested in hosted IP telephony and VoIP access service are likely to increase. Also, more than 70% of SMBs are expected to purchase new communication technologies in the next two years.
unified communication as a service in retail voip internet telephony unified communications collabor

To understand key trends, Download Sample Report

North America to Hold Major Share

  • The region has many brick-and-mortar stores, which are increasingly offering buy online and pickup in store (BOPIS), return in store (BORIS) flexibility. This is driving more calls for return merchandise authorizations, inventory inquiries, and appointments for value-added services, like installations and customizations. 
  • Moreover, the region has the United States, which has a well-established distribution channel for all forms of retail sales. The retail segment in the country employs around 29 million people and provides more than 42 million jobs. Sales in the sector are expected to increase by 3.4% year-on-year, with e-commerce retail sales expected to grow by 7-10%.
  • Further, the retailers in the region are scrambling to meet the expectations and demands of an increasingly digital customer base, asking for better co-operation and communication between the staff to provide seamless services to the customers. The companies in the region are further promoting UCaaS by providing innovative solutions.
  • For instance, Amazon USA has released Chime, a cloud-based UCaaS, hosted in Amazon Web Service’s cloud. It provides video conferencing service to enterprises and works on both desktop & mobile phones. It was deployed in retailer Brooks Brothers’ stores as a pilot project. Other retailers are expected to incorporate Chime in their stores, as the demand for UCaas in retail is expected to rise dramatically.
unified communication as a service in retail voip internet telephony unified communications collabor

To understand geography trends, Download Sample Report

Competitive Landscape

The unified communications-as-a-service in retail market is moderately competitive. The companies in the market are strategically innovating, collaborating and expanding in providing sustainable solutions in order to withstand the growing competition in the market.

  • November 2018: Cisco introduced a cloud phone system, and three new collaboration products at its Partner Summit event in Las Vegas. The offering is centered on the integration of Cisco's BroadSoft business with the rest of the company's collaboration portfolio. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Growing Adoption of IP applications to Enhance Customer Experience and In-store Operations

      2. 4.3.2 The Increased Demand for Mobility and BYOD

      3. 4.3.3 Demand Small- and Medium-sized Businesses

    4. 4.4 Market Restraints

      1. 4.4.1 Integration Existing System To Cloud Due To Limited To Store Infrastructures

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry



    1. 6.1 Geography

      1. 6.1.1 North America

        1. United States

        2. Canada

      2. 6.1.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Rest of Europe

      3. 6.1.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific

      4. 6.1.4 Rest of World


    1. 7.1 Company Profiles

      1. 7.1.1 RingCentral Inc.

      2. 7.1.2 8X8 Inc.

      3. 7.1.3 Verizon Communications Inc.

      4. 7.1.4 Mitel Networks Corporation

      5. 7.1.5 Comcast Corporation

      6. 7.1.6 Vonage Holdins Inc.

      7. 7.1.7 West Corporation

      8. 7.1.8 Star2Star Communications LLC

      9. 7.1.9 DXC Technology Company

      10. 7.1.10 Tieto Oyj

      11. 7.1.11 IBM Corporation

      12. 7.1.12 Alcatel-Lucent USA Inc.

      13. 7.1.13 Cisco Systems Inc.

    2. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The UCaaS in Retail Market market is studied from 2018 - 2026.

The UCaaS in Retail Market is growing at a CAGR of 24.7% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

IBM Corporation, Cisco Systems Inc., Alcatel-Lucent USA Inc., DXC Technology Company, Verizon Communications Inc. are the major companies operating in UCaaS in Retail Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!