The increasing base of obese and overweight population and their shift toward less sugary with the maximum association of natural claims have boosted the demand for water enhancer in the country. Consumers are looking for minimally processed hydration, in order to supplement their bodies with the recommended intake of water. Consumers are primarily adopting water enhancer products to augment their children’s intake of water, as kids are more vulnerable to approve drinks with innovative flavors and tastes. As a result, the market promises great scope in the country, during the forecast period.

With the rapid rise of convenient shopping experiences, where consumer shopping trend has shifted more toward technology, more retailers who are primarily selling foods have established an online presence. Online retail over the past decade has witnessed considerable growth, and it is expected to continue to grow at a comparatively higher rate over the forecast period. The availability of a product, like water enhancers, on an e-commerce platform has made it possible for the consumer to find no or less time to spend on traditional shopping formats, which is further aiding the market demand through e-commerce platforms.