UK Water Enhancer Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.82 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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UK Water Enhancer Market Analysis
The United Kingdom Water Enhancer Market is projected to register a CAGR of 5.82% during the forecast period.
The 'on-the-go' trend, which is dominating most of the United Kingdom, is particularly suited to favor the water enhancer market. The hectic lifestyle and rising health awareness among consumers are helping the products; the zero-calories and zero-sugar status offered by these products are well accepted in this regard.
Convenience is certainly a factor that consumers are seeking in their lifestyle and manufacturers are trying to deliver. Enhancers eliminate a lot of preparation involved in other beverage mixes such as frozen concentrates and powdered drinks. Moreover, water enhancers with liquid concentrate allow for customization in terms of flavor strength, mixing flavors as per the end consumer's demand. For instance, in March 2023, The Manchester Drinks Co. has introduced two new products to assist retailers in capitalizing on the ongoing growth in the drink and coffee enhancer categories. The Slush Puppie water enhancers, available in Strawberry and Blue Raspberry flavors, are a new addition to the company's established Slush Puppie brand, while the Aroma Coffee Syrup is a new product available in three flavors: Vanilla, Hazelnut, and Caramel.
However, due to the presence of several substitute products including squash and flavored cordials, the market faces high competition, leading to stagnant growth during the forecast period.
UK Water Enhancer Market Trends
Rising Demand for Healthy Hydration
Water enhancers are a reliable component of the United Kingdom beverage market due to their variety, adaptability, and affordability. Consumers are looking for minimally processed hydration, to supplement their bodies with the recommended intake of water. Consumers are primarily adopting water enhancer products to augment their children's intake of water, as kids are more vulnerable to approve drinks with innovative flavors and tastes.
The market growth is rising with a variety of products, such as a tasty pleasure to enjoy with dinner at home or a premium mixer to lift spirits on a night out. Water enhancers are now well-positioned to expand sales by reach, volume, and value as customer habits and attitudes have changed toward seeking healthy, opulent, or affordable drinks in recent years.
Moreover, the increasing base of obese and overweight population and their shift toward less sugary with the maximum association of natural claims have boosted the demand for water enhancers in the country. Additionally, water enhancers are a sophisticated substitute for individuals who are reducing their alcohol intake. As a result, the market promises great scope in the country, during the forecast period.
Online Stores Outpaced Other Points of Sale
With the rapid rise of convenient shopping experiences, where consumer shopping trend has shifted more toward technology, more retailers who are primarily selling foods have established an online presence. Online retail over the past decade has witnessed considerable growth, and it is expected to continue to grow at a comparatively higher rate over the forecast period. The availability of a product, like water enhancers, on an e-commerce platform, has made it possible for the consumer to find no or less time to spend on traditional shopping formats, which is further aiding the market demand through e-commerce platforms. In 2021, Nestle S.A. had 14.3% of its sales through e-commerce channels which grew by 15.1% from the previous year. This rapid expansion reflects the company's ability to adapt quickly to rapidly changing consumer demands. By 2025, the company intended to invest 50% more in digital marketing and nearly double its e-commerce sales percentage.
UK Water Enhancer Industry Overview
The UK water enhancer market is consolidated among a few major companies, including The Kraft Heinz Company, Nestle S.A, The Coca-Cola Company, and Dyla LLC. Kraft Foods' 'Mio' brand leads the water enhancer market in the United Kingdom. Major companies, such as The Coca-Cola Company, are adopting strategies, like majorly strengthening their large manufacturing footprints, broad distribution network, substantial R&D capability, and high level of quality and customer service, to supplement their segment sales. The enhanced focus is on creating sustainable and safe organization through eco-friendly and consumer-friendly improvements across the value chain. They intend to retain their market through increased consumer awareness regarding their food choices and health.
UK Water Enhancer Market Leaders
The Coca-Cola Company
Dyla LLC
The Kraft Heinz Company
Britvic plc
Nestle S.A.
*Disclaimer: Major Players sorted in no particular order
UK Water Enhancer Market News
- In April 2022, Robinsons, a brand of Britvic plc launched water enhancer new Benefit Drops with added vitamins in four different flavors. Benefit drops are the perfect portable format for consumers on the go as they deliver great taste and additional vitamins in their water consumption.
- In November 2021, Waterdrop introduced NERO, a new natural energy variant to its microdrinks product offering. A single serve contains vitamins B6, B12, and C and 80gm of natural caffeine. Each pack cost USD 13 and is available on the brand's website.
- In July 2021, Netherlands-based beverage enhancer company Crème de la Cream has introduced a line of water enhancers based on the flavors of Perfetti Van Melle's lollipop brand Chupa Chups. The new Lolly Drops line is sugar-free and available in strawberry, orange, cherry, and strawberry and cream flavors. It has been launched in several European markets, including the United Kingdom, Ireland, Italy, France, Spain, Portugal, and the Benelux countries.
UK Water Enhancer Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Distribution Channel
5.1.1 Hypermarket/Supermarket
5.1.2 Convenience Store
5.1.3 Online Retails Stores
5.1.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Position Analysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 The Coca-Cola Company
6.3.2 Britvic plc
6.3.3 Dyla LLC
6.3.4 PepsiCo Inc
6.3.5 The Kraft Heinz Company
6.3.6 Wisdom Natural Brands
6.3.7 Refresco
6.3.8 Jelsert (Starburst)
6.3.9 Exante Diet Ltd.
6.3.10 Nestle S.A. (Nuun)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
UK Water Enhancer Industry Segmentation
Enhanced water is a category of beverage promoted as water with additional ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins, and minerals. The enhanced waters have fewer calories than regular soft drinks. The United Kingdom water enhancer market is segmented into distribution channels which are classified into hypermarkets/supermarkets, convenience stores, online retail channels, and others. For the above-mentioned segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Distribution Channel | |
| Hypermarket/Supermarket | |
| Convenience Store | |
| Online Retails Stores | |
| Other Distribution Channels |
UK Water Enhancer Market Research FAQs
What is the current United Kingdom Water Enhancer Market size?
The United Kingdom Water Enhancer Market is projected to register a CAGR of 5.82% during the forecast period (2024-2029)
Who are the key players in United Kingdom Water Enhancer Market?
The Coca-Cola Company, Dyla LLC, The Kraft Heinz Company, Britvic plc and Nestle S.A. are the major companies operating in the United Kingdom Water Enhancer Market.
What years does this United Kingdom Water Enhancer Market cover?
The report covers the United Kingdom Water Enhancer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United Kingdom Water Enhancer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
United Kingdom Water Enhancer Industry Report
Statistics for the 2024 The United Kingdom Water Enhancer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. The United Kingdom Water Enhancer analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
