Market Size of United Kingdom Water Enhancer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.82 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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UK Water Enhancer Market Analysis
The United Kingdom Water Enhancer Market is projected to register a CAGR of 5.82% during the forecast period.
The 'on-the-go' trend, which is dominating most of the United Kingdom, is particularly suited to favor the water enhancer market. The hectic lifestyle and rising health awareness among consumers are helping the products; the zero-calories and zero-sugar status offered by these products are well accepted in this regard.
Convenience is certainly a factor that consumers are seeking in their lifestyle and manufacturers are trying to deliver. Enhancers eliminate a lot of preparation involved in other beverage mixes such as frozen concentrates and powdered drinks. Moreover, water enhancers with liquid concentrate allow for customization in terms of flavor strength, mixing flavors as per the end consumer's demand. For instance, in March 2023, The Manchester Drinks Co. has introduced two new products to assist retailers in capitalizing on the ongoing growth in the drink and coffee enhancer categories. The Slush Puppie water enhancers, available in Strawberry and Blue Raspberry flavors, are a new addition to the company's established Slush Puppie brand, while the Aroma Coffee Syrup is a new product available in three flavors: Vanilla, Hazelnut, and Caramel.
However, due to the presence of several substitute products including squash and flavored cordials, the market faces high competition, leading to stagnant growth during the forecast period.
