Tomato Seeds Market - Growth, Trends, and Forecasts (2020 - 2025)

The Global Tomato Seeds Market is Segmented by Type (Hybrids and Open-Pollinated Varieties), by Growing Technology (Open-Field and Protected Cultivation), and by Geography (North America, Europe, Asia-Pacific, South America, and Africa).

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific


7.9 %

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Market Overview

The global tomato seeds market was valued at is projected to register a CAGR of 7.9% over the forecast period (2020-2025). In 2019, North America was the largest geographical segment of the market studied and accounted for a share of around 33.4% of the overall market.

  • The cultivation of tomatoes has been exhibiting an increasing trend, around the world. The production of tomatoes, globally, has increased from 137.0 million metric ton in 2007 to 182.0 million metric ton in 2017, registering a growth of around 72% in production. Rise in overall acreage is encouraging high purchase of tomato seeds by farmers, and thereby supporting the market growth.
  • European countries, like France, the Netherlands, Germany, and the United Kingdom, has high demand for the frozen vegetables. They are the major importers of frozen vegetables from the developing countries. According to the EU agriculture report in 2017, processed tomato consumption is expected to increase from 20.5 kg per capita to 21 kg per capita by 2030. The aforementioned factors are likely to drive the market growth.

Scope of the Report

Tomato is one of the most important vegetable crops, grown extensively in the tropical and sub-tropical climate. Tomato is a major vegetable consumed globally, second only to potatoes. The Global Tomato Seeds Market is segmented by Type into Hybrids and Open-Pollinated Varieties, by Growing Technology into Open-Field and Protected Cultivation, and by Geography. For a broader classification 16 countries have been picked up for this study, from across the regions: North America, Europe, Asia-Pacific, South America and Africa.

Open-Pollinated Varieties
Growing Technology
Protected Cultivation
North America
United States
Rest of North America
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of Africa

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Key Market Trends

Increasing Hybrid Seed Usage across Emerging Economies

The increasing awareness regarding the high nutritional value of vegetables has increased the consumption of vegetables, including tomatoes, in order to meet diverse dietary and nutritional needs. The aforementioned factor has caused a rise in the demand for tomatoes, which in turn, automatically drives the demand for tomato seed. However, due to climate changes, resistance developed by pests, poor infrastructure, and post-harvest loss, there is a need for new high-yielding and hybrid seeds to help the farmers increase the yield. Among all the vegetable seeds, cabbage and tomato account for the highest seed replacement rate, 100% and 99.3%, respectively. Currently, only 20% of the seeds used by the farmers are of good quality, whereas, the remaining 75% of demand is being catered to by the saved seeds of farmers, from the previous season. Rising awareness among farmers about the benefits associated with the adoption of hybrids, especially in the emerging economies, such as India and Brazil, through government support, is accelerating the market. The biotech area is also growing around the world, which leads to an increase in the demand for hybrid tomato seed. According to the International Service for the Acquisition of Agri-biotech Applications (ISAAA), the area under biotech crop production increased from 179.7 million hectares in 2015, to about 189.8 million hectares in 2018. Developing countries accounted for around 53% of the global biotech hectares.

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Asia-Pacific to Exhibit Highest Growth Rate

Asia-Pacific is the fastest growing region in the Global Tomato Seeds Market. Increasing high-intensity cultivation of tomatoes is the major factor driving market growth in the region. Farmers in the region have been investing in protected cultivation and other cultivation practices such as plastic mulching and drip irrigation. The area under vegetables, in general, and tomatoes, in particular is increasing on account of the fact that farmers are getting increasing revenues and cash flows from cultivating high value vegetable crops, compared to field crops. Major regional companies are also increasingly investing in R&D to develop hybrids through advanced breeding technologies. Some of the major regional companies in Asia-Pacific include East-West Seed International, Namdhari Seeds Private Limited, Mahyco, Sakata Seeds Corporation and Takii & Co Limited, among others.

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Competitive Landscape

The global tomato seeds market is fragmented with the top global and regional players, competing fiercely with local manufacturers. Diversification of portfolios through the development of new varieties is one of the most prominent strategies applied for further intensification in the matured markets. Key players are also expanding their region globally through R&D cooperation, mergers, acquisitions, and geographical expansions. The greater market share of these players can be attributed to their large geographical presence and highly diversified product portfolio. These players are known to be focusing on R&D, large product portfolio, wide geographical presence, an aggressive acquisition strategy.

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Table Of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Hybrids

      2. 5.1.2 Open-Pollinated Varieties

    2. 5.2 Growing Technology

      1. 5.2.1 Open-Field

      2. 5.2.2 Protected Cultivation

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Italy

        2. Spain

        3. Netherlands

        4. France

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Chile

        4. Rest of South America

      5. 5.3.5 Africa

        1. South Africa

        2. Nigeria

        3. Rest of Africa


    1. 6.1 Vendor Market Share

    2. 6.2 Mergers and Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 BASF S.E.

      2. 6.3.2 Bayer Crop Science SE (Seminis)

      3. 6.3.3 Groupe Limagrain

      4. 6.3.4 Rijk Zwaan Zaadteelt en Zaadhandel B.V.

      5. 6.3.5 Syngenta AG

      6. 6.3.6 UPL Limited(Advanta Seeds )

      7. 6.3.7 Sakata Seeds Corporation

      8. 6.3.8 East-West Seed International

      9. 6.3.9 Namdhari Seeds Private Limited

      10. 6.3.10 Enza Zaden BV

      11. 6.3.11 Bejo Zaden BV

      12. 6.3.12 Takii & Co Limited


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