| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 2.55 Billion |
| Market Size (2030) | USD 4.01 Billion |
| CAGR (2025 - 2030) | 9.45 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Thailand Ride Hailing Market Analysis
The Thailand Ride Hailing Market size is estimated at USD 2.55 billion in 2025, and is expected to reach USD 4.01 billion by 2030, at a CAGR of 9.45% during the forecast period (2025-2030).
The ride-hailing market in Thailand has experienced substantial growth over the past few years, driven by increasing urbanization, a growing middle class, and the widespread adoption of smartphones. Major cities like Bangkok, Chiang Mai, and Pattaya have seen a surge in demand for convenient and reliable transportation options. This growth has attracted several major players, including both local and international companies, leading to a highly competitive landscape.
Key players in the Thai ride-hailing market include Grab, Gojek, and the local platform Bolt. Grab, originally from Malaysia, has established a dominant presence in Thailand, offering a range of services beyond ride-hailing, such as food delivery and financial services. Gojek, an Indonesian company, has also entered the market, leveraging its broad ecosystem of services to attract customers. Bolt, a European ride-hailing service, has made inroads by focusing on competitive pricing and driver incentives.
- The ride-hailing market in Thailand is poised to become more competitive with the entry of Singapore-based Tada in February 2024. Initially launching in Bangkok, the service plans to expand to neighboring provinces, including Nonthaburi, Pathum Thani, and Samut Prakan, in the near future. Thailand marks the company's fourth market expansion. Tada differentiates itself by offering a commission-free platform, with a goal to achieve break-even within three to five years.
Recently, passenger preferences for ride-hailing services across Thailand have increased. It helped the companies to enhance the options and expand their operations to be provided in mobile applications, to retain their respective market shares in a highly competitive market.
Ride-hailing companies are working to eliminate overall vehicle carbon emissions across Thailand by converting the gasoline fleet to electric. Fleet conversion includes various direct environmental and indirect benefits for other markets. It can support the public charging infrastructure and increase individual consumer exposure to EVs. Thus, considering these factors and changing consumer preferences towards ride-hailing positively impacted the market dynamics.
Thailand Ride Hailing Market Trends
Online Booking to Gain Traction
Online booking of ride-hailing services in Thailand is rapidly growing. As more Thais gain access to smartphones and reliable internet connections, the adoption of ride-hailing apps has surged. These platforms provide an easy and efficient way for users to book rides with just a few taps on their screens, eliminating the need for traditional taxi hailing. This shift is particularly noticeable in urban areas where traffic congestion and the demand for reliable transportation options are high.
The competitive landscape of the ride-hailing market in Thailand has further fueled this trend. Leading players like Grab and Gojek continually innovate to enhance user experience, offering features such as real-time tracking, multiple payment options, and in-app customer support. Promotions, discounts, and loyalty programs are commonly used to attract and retain customers. Additionally, the integration of ride-hailing services with other digital ecosystems, such as food delivery and financial services, has made these apps indispensable in daily life, contributing to their widespread use.
- Grab Thailand announced in September 2023 a strategic partnership with Asia Cab, the manufacturer and service provider for CABB, London-style VIP taxis, to launch the “Taxi VIP” service type on the Grab app. This service allows customers to book CABB taxis through the Grab app, with a focus on international tourists and premium customers seeking convenience and privacy. Initially launched in Phuket last month, the service is now expanding to Bangkok. It is expected that the number of vehicles will reach 600 by the end of the year, with an eye on expanding to tourist cities like Pattaya and Chaingmai.
Also, the COVID-19 pandemic has accelerated the adoption of online booking for ride-hailing services. With social distancing measures and a heightened focus on hygiene, many consumers prefer the perceived safety and convenience of booking rides through apps over traditional methods. Ride-hailing companies have responded by implementing stringent health and safety protocols, including regular vehicle sanitization, mandatory mask-wearing, and contactless payment options. These measures have reassured users and further entrenched the habit of online booking, making it a fundamental part of Thailand's transportation landscape.
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Tourism to Attract Ride Hailing Demand
Thailand's tourism industry is a significant driver of its economy, and the increased footfall of tourists is substantially boosting the ride-hailing market. Thailand is a popular destination for its vibrant culture, beautiful beaches, and rich history, attracting millions of tourists annually. This influx of international visitors has created a substantial demand for convenient and reliable transportation options, which ride-hailing services are well-positioned to provide. Tourists prefer ride-hailing apps for their ease of use, transparent pricing, and ability to overcome language barriers, as these apps typically offer multiple language options.
- In 2023, Thailand's tourism sector witnessed a remarkable rebound, with a significant surge in tourist arrivals reaching 28.15 million, a substantial increase from the previous years' figure of around 11 million. This notable growth follows a period of severe impact on the industry due to the COVID-19 pandemic, which had devastating effects on Thailand's tourism sector.
In January 2024, Thailand introduced the "Thais Always Care" campaign to boost its tourism industry and showcase its soft power, emphasizing the country's safety and attractiveness to visitors. Led by the Tourism Authority of Thailand (TAT), the initiative is supported by the Tourist Police, Grab Taxi, and Central Pattana. The campaign highlights Thailand as the "Land of CARE", representing Compassion, Assistance, Relief, and Elevation, which embodies the nation's values and commitment to providing exceptional experiences for travelers.
Ride-hailing companies have strategically capitalized on this tourism boom by partnering with airports, hotels, and tourist attractions to provide seamless transportation solutions. For instance, major players like Grab and Gojek offer designated pick-up and drop-off points at airports and popular tourist spots, making it easy for travelers to access their services. These companies also frequently collaborate with local businesses to offer promotional deals and discounts to tourists, further incentivizing the use of their platforms.
The integration of ride-hailing services with other travel-related offerings has enhanced the appeal to tourists. Many ride-hailing apps in Thailand now include features such as guided tours, ticket bookings for attractions, and recommendations for restaurants and activities. This all-in-one approach not only provides added convenience for tourists but also encourages them to use the ride-hailing app for various aspects of their travel experience. This integration creates a comprehensive travel solution, driving higher engagement and usage of ride-hailing services among visitors.
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Thailand Ride Hailing Industry Overview
The market is moderately fragmented as the regional players have a high market share and are consistently seeking ways to increase growth potential. Companies including Grab Holdings Inc. and Bolt remained the key players occupying high revenue share.
Moreover, other companies, including Gobike and AllThaiTaxi, hold a prominent share in the business and consistently look forward to expanding their respective business potential in the market.
In March 2024, Bolt, a leading global shared mobility platform, enhances safety measures for both drivers and riders in Thailand by launching two innovative features within its app. The updates include a trip recording function, which captures journey details, and a rider verification system, ensuring an added layer of security and peace of mind for all users.
Grab Thailand, a dominant player in ride-hailing and food delivery, has unveiled its ambitious growth strategy for 2024, targeting a double-digit increase in growth. Following a landmark year in 2022, where the company achieved profitability for the first time, with revenues reaching 15 billion baht and a net profit of 576 million baht, Grab Thailand is now focused on executing its strategic plan to drive sustainable growth and expansion in 2024.
In October 2023, inDrive, a global mobility and urban services platform, obtained accreditation from the Department of Land Transport (DLT) to operate ride-hailing services in Thailand, pioneering a "choose your driver" concept that allows passengers to select their preferred drivers and vice versa.
In September 2023, Grab Thailand formed a strategic alliance with Asia Cab, a prominent manufacturer and service provider of luxurious CABB taxis inspired by London's iconic cabs. This collaboration introduced the "Taxi VIP" service on the Grab platform, catering to high-end customers and international tourists seeking comfort, privacy, and seamless bookings. Following a successful launch in Phuket, the service has expanded to Bangkok, with plans to reach 600 vehicles by year-end and further expand to popular tourist destinations like Pattaya and Chiangmai.
Thailand Ride Hailing Market Leaders
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Grab Holdings Inc.
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Bolt
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Airasia
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AllThaiTaxi
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GoBike
- *Disclaimer: Major Players sorted in no particular order
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Thailand Ride Hailing Market News
- March 2024: Grab, a prominent e-hailing and food app in Southeast Asia, introduced cryptocurrency as a novel payment method, revolutionizing the payment landscape in the region. This move marked a significant milestone for Grab, which boasts a substantial user base of 180 million, and is expected to have a considerable impact on the adoption of digital assets in the region.
- October 2023: airasia Superapp extended its collaboration with foodpanda, allowing users to access foodpanda's extensive food delivery services across the country. Concurrently, foodpanda's customers can utilize the airasia Superapp's reliable and economical ride-hailing services, promoting a mutually beneficial partnership that enhances user experience.
- July 2023: Robinhood, an on-demand service app in Thailand, set a three-year objective to join the ranks of the top three ride-hailing platforms in the country. This vision is built around the foundation of providing equitable pricing for both drivers and customers, promoting a sustainable business model that prioritizes mutual benefits.
Thailand Ride Hailing Industry Segmentation
Ride-hailing allows booking and paying for service through an app with a transportation network company (TNC). The market comprises vehicle types, such as motorcycles and cars.
The market is segmented by vehicle type, booking type, and end-use. Based on vehicle type, the market is segmented into two-wheeler and passenger cars. Based on booking type, the market is segmented into online and offline, and based on end-use, the market is segmented into personal and business. For each segment, market sizing and forecast have been done based on the value of USD.
| Vehicle Type | Two-Wheeler |
| Passenger Car | |
| Booking Type | Online |
| Offline | |
| End-Use | Personal |
| Commercial |
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Thailand Ride Hailing Market Research FAQs
How big is the Thailand Ride Hailing Market?
The Thailand Ride Hailing Market size is expected to reach USD 2.55 billion in 2025 and grow at a CAGR of 9.45% to reach USD 4.01 billion by 2030.
What is the current Thailand Ride Hailing Market size?
In 2025, the Thailand Ride Hailing Market size is expected to reach USD 2.55 billion.
Who are the key players in Thailand Ride Hailing Market?
Grab Holdings Inc., Bolt, Airasia, AllThaiTaxi and GoBike are the major companies operating in the Thailand Ride Hailing Market.
What years does this Thailand Ride Hailing Market cover, and what was the market size in 2024?
In 2024, the Thailand Ride Hailing Market size was estimated at USD 2.31 billion. The report covers the Thailand Ride Hailing Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Thailand Ride Hailing Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Thailand Ride Hailing Industry Report
The ride hailing market in Thailand is experiencing a significant transformation, driven by evolving consumer preferences, technological advancements, and urbanization. The market is witnessing a surge in demand for convenient and efficient transportation solutions, catering to both urban and suburban populations. This growth is further fueled by the increasing adoption of app-based transportation services, which offer enhanced user experiences through improved app interfaces, safety features, and vehicle options. The expansion of ride hailing services into suburban areas, along with the integration of electric and hybrid vehicles into fleets, presents substantial opportunities for market growth. These developments align with broader sustainability goals and contribute to addressing urban mobility challenges. However, the market faces challenges such as navigating regulatory environments, competition, pricing pressures, and safety concerns. Despite these hurdles, the ride hailing market in Thailand is poised for significant expansion, with a focus on online booking platforms gaining traction due to the convenience they offer to users. The market's segmentation reveals a diverse range of services, including two-wheeler and passenger car options, catering to personal and commercial end-uses. For detailed insights, including market share, size, revenue growth rate, and a forecast outlook, access a free report PDF download from Mordor Intelligence™ Industry Reports, offering a comprehensive analysis of the Thailand ride-hailing industry.
