SD WAN Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Software-Defined Wide Area Network Market Report is Segmented by Deployment Mode (Premise, Cloud, Hybrid), Component (Solutions and Services), Organisation Size (Large Enterprises and Small and Medium Enterprises), End-User Industry (Healthcare, BFSI, Retail and Consumer Services, Manufacturing, Transport and Logistics, IT and Telecom, and Others), and Geography.

INSTANT ACCESS

Software-Defined Wide Area Network Market Size and Share

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Software-Defined Wide Area Network Market with other markets in Technology, Media and Telecom Industry

Software-Defined Wide Area Network Market Analysis by Mordor Intelligence

The Software-Defined Wide Area Network Market size is estimated at USD 9.33 billion in 2025, and is expected to reach USD 35.83 billion by 2030, at a CAGR of 30.42% during the forecast period (2025-2030).

This outlook reflects the decisive shift from legacy MPLS to cloud-native architectures that sustain distributed workforces, AI-driven workloads, and 5G traffic. Enterprise decision makers are prioritizing direct-to-cloud connectivity, integrated security, and application-aware routing, pushing vendors to embed automation and machine learning across offerings. Partnerships between cloud hyperscalers and telecom carriers accelerate adoption by bundling high-capacity access, network slicing, and managed security under outcome-based service models. Meanwhile, talent shortages and data-plane security concerns temper near-term rollouts, yet the long-run trajectory remains strong as enterprises pursue bandwidth efficiency and operational agility.

Key Report Takeaways

  • By deployment mode, cloud models held 48% of the Software-Defined Wide Area Network market share in 2024; hybrid deployment is projected to expand at a 33.2% CAGR to 2030.
  • By component, solutions controlled 65% of the Software-Defined Wide Area Network market size in 2024, while services are growing at 32.45% CAGR through 2030.
  • By organization size, large enterprises accounted for 57% revenue share of the Software-Defined Wide Area Network market in 2024; small and medium enterprises are advancing at a 31.8% CAGR to 2030.
  • By end-user industry, BFSI led with 24% of Software-Defined Wide Area Network market share in 2024; healthcare is the fastest-growing vertical at 30.9% CAGR to 2030.
  • By geography, North America commanded 55% of the Software-Defined Wide Area Network market size in 2024, while Asia Pacific is scaling fastest at 32.6% CAGR through 2030.

Segment Analysis

By Deployment Mode: Cloud Architecture Dominates Enterprise Adoption

Cloud-hosted overlays captured 48% of the Software-Defined Wide Area Network market share in 2024, equal to USD 4.5 billion of the Software-Defined Wide Area Network market size, and are set to expand at 33.2% CAGR to 2030. Enterprises favour consumption-based models that remove capex and provide frictionless links into IaaS and SaaS environments. Premise-based platforms persist in highly regulated sectors but face slower uptake due to hardware refresh cycles and smaller ecosystems. Hybrid designs blend controller instances on-premises with public cloud to satisfy data residency while leveraging global POPs for scale. 

Vendor competition increasingly revolves around cloud footprint density and API integration depth. Broadcom’s unification of VMware VeloCloud with Symantec edge nodes exemplifies the pivot to distributed, cloud-first fabrics capable of enforcing security and quality of service at line-rate. Buyers seek solutions that auto-discover cloud apps, adjust policies via Terraform, and integrate with service meshes. These capabilities keep cloud deployment the primary growth engine in the Software-Defined Wide Area Network market.

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Component: Services Growth Outpaces Solutions Despite Lower Base

Solutions generated 65% of revenue in 2024, equating to USD 6.1 billion of Software-Defined Wide Area Network market size, while services posted the steeper 32.45% CAGR outlook. Early adopters have transitioned from proof-of-concept hardware bundles to full-scale managed SD-WAN estates. Integration, policy design, and 24 × 7 monitoring demand specialist skills that many enterprises lack. Consulting and lifecycle management, therefore, account for a rising share of total contract value. 

Providers like Zayo partner with SSE leader Netskope to deliver secure edge plus connectivity as a single SLA, illustrating how services envelop technology to deliver outcomes. The growth trajectory signals that long-term differentiation will hinge on platform openness and service innovation more than on proprietary hardware, reinforcing hybrid value capture in the Software-Defined Wide Area Network market.

By Organization Size: SME Adoption Accelerates Through Cloud Accessibility

Large organisations retained 57% revenue share in 2024, yet SME demand now grows at 31.8% CAGR because cloud marketplaces and simplified licensing lower barriers. Managed SD-WAN delivered “as a click” lets smaller firms access enterprise-grade routing, segmentation, and zero-trust without on-site engineers. Usage-based billing aligns network spend with seasonal revenue cycles, a crucial feature for cash-constrained businesses. 

Fortinet demonstrates dual-segment reach: its integrated firewall plus SD-WAN appliance anchors Fortune 500 backbones, while virtual editions populate SME cloud workspaces. Such tiered portfolios articulate how a single vendor can scale down TCO and still secure upsell paths, contributing recurring income across the Software-Defined Wide Area Network market.

SD-WAN Market
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By End-user Industry: Healthcare Emerges as Fastest-Growing Vertical

BFSI led 2024 procurement due to compliance and real-time trading requirements, holding a 24% share. The healthcare sector, however, is poised for a 30.9% CAGR through 2030. Telehealth consultations and remote patient monitoring flood networks with latency-sensitive traffic, obliging hospitals to build resilient overlay fabrics even across rural links. Rady Children’s Hospital connected 20 satellite clinics using Juniper’s cloud-hosted AI-driven SD-WAN for seamless EMR access and medical-grade video[5]Juniper Networks, “Rady Children’s Hospital Improves Care with AI-Driven Network,” juniper.net

Manufacturing also accelerates adoption to underpin industrial IoT and predictive maintenance, while retail chains deploy SD-WAN to unify e-commerce, PoS, and inventory data in edge locations. These vertical dynamics diversify revenue streams and deepen the addressable Software-Defined Wide Area Network market.

Geography Analysis

North America accounted for 55% of the Software-Defined Wide Area Network market size in 2024, reflecting advanced cloud adoption, robust venture funding, and proactive cyber regulations. Verizon’s USD 5.9 billion MPLS impairment illustrates how software-driven overlays cannibalise legacy transport economics[3]Verizon, “Verizon Reports 2024 Results,” verizon.com. US federal programs that subsidise secure internet gateways further stimulate demand, while Canada and Mexico benefit from cross-border integrations by auto and retail multinationals. The region now pivots to SASE convergence, pushing vendors to bundle firewall-as-a-service and zero-trust authentication into every Software-Defined Wide Area Network market offer.

Asia Pacific represents the fastest expanding theatre, pacing at 32.6% CAGR to 2030. Aggressive 5G rollouts give enterprises clean-sheet options to bond cellular with broadband under programmable overlays. Singtel extended consumer-grade 5G network slicing on top of its enterprise SD-WAN edge in 2024, underscoring how carrier ambition propels regional uptake. China’s smart-manufacturing clusters, India’s IT outsourcing hubs, and ASEAN’s hyper-growth digital economy converge to create multi-billion-dollar incremental demand. Local system integrators partner with global OEMs to tailor compliance and language localisation, broadening the Software-Defined Wide Area Network market footprint.

Europe delivers a sizeable volume despite fragmented regulations. The European Commission’s Digital Decade aims to channel EUR 200 billion into next-gen connectivity by 2030, making SD-WAN a core element for cross-border data flow[4]European Commission, “Europe’s Digital Decade: 2030 Targets,” ec.europa.eu. Skills shortages remain acute; Germany alone expects a gap of 780,000 ICT professionals by 2026. Operators like Vodafone UK respond with advisory practices that fuse carbon reporting and secure edge design. Consequently, Europe’s layered regulatory and sustainability demands play to the strengths of mature vendors, reinforcing steady growth in the Software-Defined Wide Area Network market.

Software-Defined Wide Area Network Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The Software-Defined Wide Area Network market exhibits moderate consolidation. Cisco, Fortinet, and Broadcom collectively exceed 45% revenue share, supported by extensive channels and integrated security capabilities. Their scale advantages curb price erosion and provide R&D headroom for AI features. Meanwhile, cloud-native entrants such as Aryaka and Alkira win greenfield deployments by offering multi-cloud orchestration without hardware friction. 

M&A activity remains brisk. Arista Networks is in advanced talks to purchase VeloCloud from Broadcom for USD 1 billion, aiming to fuse campus, data centre, and WAN fabrics under a common EOS control plane. Telecom operators intensify competition by packaging connectivity, edge compute, and managed SASE. T-Mobile, AT&T, and Orange Business each market branded SD-WAN bundles that leverage expansive 5G coverage. 

Artificial intelligence is the new competitive frontier. Broadcom’s VeloRAIN orchestrates layer-3-to-layer-7 telemetry with self-healing policies, while Cisco embeds predictive analytics into ThousandEyes for route visualisation. Vendors also headline sustainability KPIs, offering energy dashboards that quantify carbon per-bit savings. Collectively, these strategic moves sustain innovation momentum and raise entry barriers, ensuring progressive value capture across the Software-Defined Wide Area Network market.

Software-Defined Wide Area Network Industry Leaders

  1. Cisco Systems

  2. Fortinet

  3. VMware (Broadcom)

  4. Palo Alto Networks

  5. Aryaka Networks

  6. *Disclaimer: Major Players sorted in no particular order
 Software-Defined Wide Area Network Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • May 2025: Arista Networks began due diligence to acquire VeloCloud from Broadcom for approximately USD 1 billion.
  • May 2025: T-Mobile and Palo Alto Networks launched T-Mobile SASE, combining 5G Advanced access with Prisma SASE.
  • April 2025: Lumen Technologies partnered with Google Cloud to deliver 400 Gbps fibre integrated with Cloud WAN.
  • October 2024: Singtel widened 5G network slicing to the consumer segment after enterprise SD-WAN success.

Table of Contents for Software-Defined Wide Area Network Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cloud-centric application explosion
    • 4.2.2 Hybrid/remote-work-driven WAN agility
    • 4.2.3 MPLS cost-out and bandwidth optimization
    • 4.2.4 AI-driven self-healing route optimisation
    • 4.2.5 5G network slicing and SD-WAN convergence
    • 4.2.6 ESG-linked carbon-aware routing demand
  • 4.3 Market Restraints
    • 4.3.1 Data-plane security and control-plane attack surface
    • 4.3.2 Shortage of SD-WAN architecture talent
    • 4.3.3 Proprietary overlay lock-in risks
    • 4.3.4 CPE supply-chain bottlenecks
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Deployment Mode
    • 5.1.1 Premise
    • 5.1.2 Cloud
    • 5.1.3 Hybrid
  • 5.2 By Component
    • 5.2.1 Solutions
    • 5.2.2 Services
  • 5.3 By Organization Size
    • 5.3.1 Large Enterprises
    • 5.3.2 Small and Medium Enterprises
  • 5.4 By End-user Industry
    • 5.4.1 Healthcare
    • 5.4.2 BFSI
    • 5.4.3 Retail and Consumer Services
    • 5.4.4 Manufacturing
    • 5.4.5 Transport and Logistics
    • 5.4.6 IT and Telecom
    • 5.4.7 Others
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Italy
    • 5.5.3.6 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 United Arab Emirates
    • 5.5.5.1.2 Saudi Arabia
    • 5.5.5.1.3 Turkey
    • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Nigeria
    • 5.5.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Cisco Systems
    • 6.4.2 Fortinet
    • 6.4.3 VMware (Broadcom)
    • 6.4.4 Aryaka Networks
    • 6.4.5 Versa Networks
    • 6.4.6 HPE Aruba
    • 6.4.7 Nokia (Nuage Networks)
    • 6.4.8 Huawei
    • 6.4.9 Tata Communications
    • 6.4.10 Ericsson
    • 6.4.11 Cato Networks
    • 6.4.12 Palo Alto Networks
    • 6.4.13 Silver Peak (HPE)
    • 6.4.14 Masergy (Comcast)
    • 6.4.15 Juniper Networks
    • 6.4.16 Citrix Systems
    • 6.4.17 Zscaler
    • 6.4.18 Riverbed Technology
    • 6.4.19 Check Point Software
    • 6.4.20 Barracuda Networks
    • 6.4.21 ATandT Business
    • 6.4.22 Telstra

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Software-Defined Wide Area Network Market Report Scope

SD-WAN stands for Software-defined Wide-Area Network. It is a term that relates to Software-defined Networking (SDN) that is used by thousands of companies across the country and further afield as they look to connect different parts of their business to a wireless network. This technology enables the direct end user to utilize any form of connectivity to access their corporate data hosted anywhere with high performance, speed, and security.

The SD-WAN market is segmented by Deployment (Premise, Cloud, and Hybrid), Component Type (Solutions and Services), Organization Size (Large Enterprise and Small-Medium Enterprise), End-user Industry (Healthcare, Manufacturing, IT and Telecom, Banking and Financial Services, Government, Retail and Consumers Services, Transport and Logistics, and Other End-user Industries), and Geography. The market, sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Deployment Mode Premise
Cloud
Hybrid
By Component Solutions
Services
By Organization Size Large Enterprises
Small and Medium Enterprises
By End-user Industry Healthcare
BFSI
Retail and Consumer Services
Manufacturing
Transport and Logistics
IT and Telecom
Others
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
By Deployment Mode
Premise
Cloud
Hybrid
By Component
Solutions
Services
By Organization Size
Large Enterprises
Small and Medium Enterprises
By End-user Industry
Healthcare
BFSI
Retail and Consumer Services
Manufacturing
Transport and Logistics
IT and Telecom
Others
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is driving the rapid growth of the Software-Defined Wide Area Network market?

The shift from MPLS to cloud-centric networking, combined with hybrid work, 5G adoption and AI-powered automation, propels a forecast 30.42% CAGR during 2025-2030.

How large will the Software-Defined Wide Area Network market be in 2030?

The Software-Defined Wide Area Network market size is projected to reach USD 35.83 billion in 2030.

Which deployment model leads current adoption?

Cloud deployment holds 48% of Software-Defined Wide Area Network market share and is growing at 33.2% CAGR to 2030.

Why is healthcare the fastest-growing vertical?

Telemedicine and electronic health records demand secure, low-latency connectivity across dispersed sites, leading to a 30.9% CAGR for healthcare through 2030.

Which region is expanding fastest?

Asia Pacific is the fastest-growing region, registering a 32.6% CAGR due to expansive 5G rollouts and digital-first business models.

What is the main challenge limiting adoption?

A shortage of SD-WAN architecture talent pressures deployment timelines, prompting many enterprises to outsource operations to managed service providers.

Software-Defined Wide Area Network Market Report Snapshots